TTC Lincoln ad spoof

Somebody made a TTC-themed parody of Matthew McConaughey's Lincoln ads

South Park has done it. Saturday Night Live has done it. Ellen has done it. Heck, a predictive artificial intelligence program has done it—and pretty well, I might add.

So many people have spoofed the iconic Lincoln MKC commercials featuring actor Matthew McConaughey since they first aired in 2014 that the act of doing so has become a properly documented internet meme.

Those bizarre, hilariously stoic car ads just might, in fact, be the most-parodied TV ads of all time, save for that "Whazzzaaahp?" spot from 1999. You know the one.

This week, Toronto became part of the four-year-long (and counting) joke (or success story) that is the Matthew McConaughey's Lincoln ads with the release of 'Lincoln Commercial Spoof | TTC Edition' by Toronto-based videographer Will Jay.

"I've been riding the TTC long before anybody paid me to do it," booms a voiceover against the image of a serious-looking man striding into Dundas Station.

"I didn't do it because it was cool. I didn't do it to be on time. I did it because it was my only option," he continues. "People ask me, if I had a car, would I drive? I've thought about it for quite some time... but with the new extension, why would I?"

Cute. 

Lead photo by

Will Jay


Join the conversation Load comments

Latest in Arts

Harry Potter and the Cursed Child play is coming to Toronto

Win tickets to SMASH at the Gardiner Museum

This is the woman behind the wallpaper at Toronto's hottest restaurants

This is the one play Drake thinks you should see in Toronto right now

Popular Toronto tattoo studio in turmoil after allegations of design theft

The AGO is replacing First Thursdays with an all-day party

The AGO is making admission free for everyone 25 and under

You can now take fake private jet photos for Instagram in Toronto