TTC Lincoln ad spoof

Somebody made a TTC-themed parody of Matthew McConaughey's Lincoln ads

South Park has done it. Saturday Night Live has done it. Ellen has done it. Heck, a predictive artificial intelligence program has done it—and pretty well, I might add.

So many people have spoofed the iconic Lincoln MKC commercials featuring actor Matthew McConaughey since they first aired in 2014 that the act of doing so has become a properly documented internet meme.

Those bizarre, hilariously stoic car ads just might, in fact, be the most-parodied TV ads of all time, save for that "Whazzzaaahp?" spot from 1999. You know the one.

This week, Toronto became part of the four-year-long (and counting) joke (or success story) that is the Matthew McConaughey's Lincoln ads with the release of 'Lincoln Commercial Spoof | TTC Edition' by Toronto-based videographer Will Jay.

"I've been riding the TTC long before anybody paid me to do it," booms a voiceover against the image of a serious-looking man striding into Dundas Station.

"I didn't do it because it was cool. I didn't do it to be on time. I did it because it was my only option," he continues. "People ask me, if I had a car, would I drive? I've thought about it for quite some time... but with the new extension, why would I?"

Cute. 

Lead photo by

Will Jay


Join the conversation Load comments

Latest in Arts

Here's why people are dancing and singing in a Toronto playground this week

People in Toronto raise money to repair iconic rainbow tunnel after it's destroyed with graffiti

Toronto museum acquires 100k-piece LEGO sculpture of futuristic African city

Toronto is getting huge illuminated lotuses under the Gardiner Expressway

Meet the owners of Toronto's largest urban arts store

Meet the woman keeping one of Toronto's favourite comedy clubs alive after demolition

Toronto man has taken photos of over 100 bird species in the city

Someone is creating gorgeous paintings of popular Toronto locations and they're selling out