Brain Project Toronto

Brains spotted on Toronto streets

If you've spotted a brain somewhere in Toronto don't panic; it's probably part of the Brain Project, a massive public art installation happening around the city this summer.

The Brain Project, which includes more than 100 brain sculptures scattered throughout the GTA, is raising awareness for brain health. It's also a fundraising initiative for Baycrest Health Sciences, which does lots of research into Alzheimers and dementia (you can donate $5 by texting BRAIN to 45678).

As Spacing writes, in terms of a large-scale public art exhibition, these brainy sculptures resemble the infamous Moose in the City project, which invaded Toronto back in 2000. So far, however, the Brain Project is not quite as divisive as that one was.

Although the list of participating artists is quite diverse. Canadian artist Charles Pachter created a brain, as did the Los Angeles-based street artist Mr. Brainwash along with local artists such as celebrity photographer George Pimentel, Erin Rothstein and Lovebot's Matthew Del Degan.

Kim Kardashian West and North West (yes, that Kim K.) also worked on a brain; you can see this mother-daughter collaboration at Union Station.

Photo via @thebrainproject_ on Instagram.


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