Toronto Tempest

The Toronto Tempest is Toronto's first iPad magazine

Toronto has its first iPad-only magazine. On Friday, the Toronto Tempest unveiled itself to the world in tablet form, packed with theatre reviews, poetry and discussion of feminism and anti-violence in a Toronto high school. Sound high-brow enough?

I spoke with Toronto Tempest Editor and Publisher Simon Wallace earlier this week who likened his new publication to a "less boring version of the Walrus". He's aiming to bring to market a bi-monthly dose of long form journalism tackling subjects that, say, a Toronto Life would never touch. Instead of society photos and articles about upper-middle class couples spending beyond their means, the Toronto Tempest will feature short fiction and feature articles with a left-leaning political bent.

All this comes at a price, of course. The Toronto Tempest is not free. It currently sells in the iTunes store for $4.99 an issue, $19.99 for an annual subscription or $2.99 if you pay bi-monthly. Wallace hopes to hit 5,000 subscribers by the end of the first year. Later in 2012 he also expects to launch a version on the Android Market as well as, possibly, an iPhone version.

What do you think of this new publication? Do you plan to subscribe to the Toronto Tempest?


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