Fresh expanding to Yonge and Eglinton

I once visited Fresh weekly, but stopped when they started to lower their food quality and raise their prices. Seems they have become the McDonald's for vegetarian food with dishes becoming assembly line. Some of the menu items are still good, but not great. Much better veg food can be found in Toronto and for a lot less $. A few sprouts, some sauce and mostly rice bowl for $15. No thanks.

Sushi O is no more?

unfortunately Fresh has become vegetarian junk food :(

The food at Fresh is fine, but the prices are a tad high. I'm glad that Fresh has been successful enough to open another location, but what we need are more vegetarian restaurants of a similar design, to create some competition and bring the prices down to something reasonable.

Sure, there are many healthy / vegetarians options in town (in some neighbourhoods more than others), but Fresh has met the kind of success it enjoys because of its format: sizeable dining rooms with lots of tables, expansive fusion menu, and a complete juice and smoothie bar. Believe it or not, this is kind of unique in Toronto: most other veg options are cafes or salad bars with limited seating, focusing more on a quick bite with a hot drink and/or take-out. For instance, Urban Herbivore...bar-style seating, small menu, focused on eating quickly and leaving. Hibiscus in Kensington is a nice cafe with fresh veg meals. Again, small menu, small space.

Fresh gets some competition at the corner of Richmond / Spadina (where there are a couple of other similar format restaurants) and there's Fressen not too far away...but across the city, not much competition at all. There need to be more full-service vegetarian restaurants!

I don't like Fresh.. its the McDonald of the veg business. Smells like ass.

Fresh needs to be more upfront about the nutrition details of their food. They've been challenged on this in the past and made statements claiming they are an "open book" given that they publish all their recipes, yet they refuse to publish the actual nutritional facts.

This attitude just leaves you to believe they're hiding something.

I only read up on this article to confirm that the comments would be full of troll-ish "fresh is the new mcdonalds" style comments.

Fressen was also over-priced and arrogant, but their food was almost worth it. Fresh is arrogant, but with nothing to show for it except tired old recipes, phony service, and cliche interior design. Their 'drive-thru service' feels like a visit to McDonald's, so I can see why they are compared to them. They have been riding on past success while they raise prices and lower quality. I am surprised that they are still around as McDonald's actually offers more value. Probably because, unlike NYC, there is not much competition for vegetarian restaurants in TO, yet. When some others decide to go head to head with Fresh, their days are numbered. We do need more choice for authentic healthy vegetarian food in TO. Someone please step up!

Everyone, everywhere, every time is bashing McDonald's. But yet, they are the most successful restaurant chain in the history of the world, i.e. it is the most frequented restaurant chain in the world. Hmmm....

I am a shareholder of McDonald's and laugh my ass off whenever I read these comments. Thank-you by the way for all of you McDonald bashing/happy customers (I guess?!) because profits and dividends keep going up up up!

On the Danforth, please!

Right enough about McDonalds it doesn't have vegetarian option so it isn't a valid comparison. You're all probably non veggies so stick to your omnivore restaurants!

I am shocked that they are opening a new location when the other ones are so bad. I started eating at Fresh 10 years ago when it was half decent. I saw them steadily decline as success of the cookbooks went to the founder's head and they started becoming a vegetarian "franchise." Observe any location and you will see how the complacency and arrogance of management has trickled down to the servers (the staff may be worse than the food.)

Fresh has turned into a noisy factory crammed with tables just inches apart, serving the smallest, overprice dishes of any vegetarian restaurant in Toronto. Beyond a a bad dining experience, two or three pieces of tofu on top of a bowl of dry rice will run you $15! They need to read the numerous complaints on here from once loyal customers and fix their problems before opening up any new locations. My opinion.

oh, I get it. businesses market to idiots. clearly you don't know much about business. next.

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