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Music

Who are the top music promoters in Toronto?

Posted by Charissa Tosio / June 6, 2012

Toronto music promotersToronto's music scene is booming right now. And not just the electronic one. Some of the credit for this has to go to local music promoters. Many of these promoters are generating a lot of excitement by overtaking unconventional spaces and turning them into places where people can enjoy music, party and have a different experience offered than the typical live music venue. There are many music promoters out there worthy of some kudos but here are five who currently rank among my favourites.

Young Lions Music Club
The Young Lions Music Club have been making quite a voice for themselves over the past year by roaring through the scene with events like the Bellwoods picnic/living room series which included performances by Pick A Piper, Rich Aucoin, Hooded Fang and more. On the last Friday of every month they put on DJ sessions from both conventional and unexpected talent like Brendan Canning and Damian Abraham. Think of it as a giant house party but with less Vex and more PBR. What's more, they offer a free membership card that gets you discounts at Poutini's. What's not to like about a collective that throws parties, exposes new artists, creates a stronger community and fills you up with poutine along the way?

Mansion
The first time I went to one of Mansion's events it was an Ill Scarlett show in a historical Annex house. Since then, they've shifted away from that genre of music and moved toward a different style. What hasn't changed is their ability to transform a normal space into a place where music fanatics can congregate and be part of a unique experience. Some of the venues they've used to date include Dim Sum King, Loft161 and Twist Gallery. There was also the recent Visions party at 99 Sudbury. Kicking off the summer is Zebra Katz + MikeQ on June 16 at the Black Box Theatre and another jam called Pop Kult at The Gladstone Hotel.

Electricity Events
These guys fuse together food, music and a fun at all of their parties and are mostly known for their weekly Friday Night Live at the ROM series. My favourite thing about their events are their pop-up food/drink vendors, which include Fidel Gastro's, JK Frites, Waffle Bar and c5. In the past they've thrown parties at the Burroughes for St. Paddies Day and a Halloween party at the Amsterdam Brewery. On July 7 they'll be throwing a music festival at the Amsterdam Brewery with performances from Kill Them With Color, KwikFiks, Gray Moonen and a curated selection of live bands.

Promise
It's no secret that Promise has been throwing parties on Cherry Beach for years. They have a large following and continue to grow. Aside from throwing their Cherry Beach Promise Parties, Promise also puts together The Harvest Festival, DJ Skate Nights at Harbourfront and one-off parties at places like the Centre of Gravity. Their next big event is at the Sunnyside Pavilion on June 9. The line-up includes Halo Varga, Dinamo Azari, Ali Black and more.

_yes/n
These guys don't stick to the typical theme party notion and instead have opted for big city themed parties. _yes/n has thrown events at various venues such as the Brockton Collective and Oz Studios. At their Oui Paris party, they used a projector to create an Instagram music visualizer or, simply put, photos from the party were instantly uploaded onto a screen. This originally started off as a small-time birthday celebration and has now turned into a monthly jam. Next up, _yes/n brings Detroit to Toronto in July. Stay up to date with their parties by checking up on their Facebook status updates.

This is my list. What's yours? Who are some of your favourite music promoters in Toronto? Add your faves to the comment thread below.

Discussion

76 Comments

Naw / June 6, 2012 at 01:12 pm
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Where'd D-Monic?
mike in parkdale / June 6, 2012 at 01:28 pm
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take the cans of bud out of that photo, and it could be a much music video dance. Thank my lucky starts I don't need to dj to kiddies for a living
Al / June 6, 2012 at 01:29 pm
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Missed d money.
PIZZA / June 6, 2012 at 01:30 pm
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Everything I see in the city is put on by either Mark Pesci or Collective Concerts!
Mike / June 6, 2012 at 01:41 pm
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It looks pretty bright in that dark room. Good thing that guy's got his sunglasses on.
Brian / June 6, 2012 at 01:44 pm
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I'm surprised Don't Touch That Dial isn't listed, the last few shows of theirs that I've attended have been killer.
YE / June 6, 2012 at 01:46 pm
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Mark Pesci!!
duthie / June 6, 2012 at 01:48 pm
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Pat Boogie!
Boogie Inc.
??? / June 6, 2012 at 01:53 pm
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pretty crazy that embrace and collective are not on this list. does the writer even live in Toronto?
M / June 6, 2012 at 02:06 pm
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Wow, I wouldn't normally comment on these things to say how wrong they are but this is way, way off.

Mark Pesci? Embrace? Collective? To miss not one but all??
karen / June 6, 2012 at 02:07 pm
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Where is Inertia? 90% of the shows I see in Toronto are Inertia gigs. Someone didn't do their homework, tsk tsk.
TO / June 6, 2012 at 02:08 pm
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DMONEY!
Mindi / June 6, 2012 at 02:10 pm
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I think the title of the article adds some confusion to the content. Maybe "Favourite Promoters" instead of "Top".
Cal | SalaciousSound / June 6, 2012 at 02:12 pm
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I don't disagree with Charissa's choices - these are all "good promoters", and they definitely deserve to have their efforts and uniqueness highlighted.

My only real criticism is that this would read less like an attempt to slag or troll Embrace/Collective/Union/Ink if she just specified *why* these are her favourites.

Just seems like this will generate more hate than it needs to, rather than highlighting the very worthy events these producers are putting together.
Michael (yes/n) / June 6, 2012 at 02:12 pm
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Hey, can I start the hate comments on myself or is that too meta?
Mama / June 6, 2012 at 02:13 pm
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OH NO PEOPLE HAVE DIFFERENT TASTES AND DIFFERING OPINIONS

Let's flame everyone who isn't us!
Mama / June 6, 2012 at 02:14 pm
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Also, it's obvious that the writer's focus was on smaller, independent/DIY promotion efforts.

"WEREZ THE LUV FOR LIVENATION? I ONLY GO TO LIVENATION SHOWS. LIVE NATION 4LYFE."

cosmosuave / June 6, 2012 at 02:15 pm
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No mention of...

Platform
Break & Enter
Box of Kittens
MusicSnob / June 6, 2012 at 02:16 pm
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Embrace blows, bloated promotion company that doesn't know anything about music.
Matt not from Mansion / June 6, 2012 at 02:22 pm
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Fuck you yes/n you no-capital using mutherfuckers!
JYoung / June 6, 2012 at 02:27 pm
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Instead of "Top promoters"... try "MY favorite (hipster trendy) party promoters are..."

Charissa- if you're gonna call yourself a journalist, do your g'damn homework. This article is the literary equivalent of a Top Restaurant list that lists Poutinis at #1.
laughable / June 6, 2012 at 02:29 pm
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this list is absolute garbage.
grimey / June 6, 2012 at 02:31 pm
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HURRICANIN'
Someone with Sense / June 6, 2012 at 02:32 pm
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if you only go to shows promoted by one specific group, of course your going to leave stupid ass replies to this. the first 10 replies i see are all "what about the shows only i go to or know about". and then to say the writer doesnt do his homework? your opinion is not the gospel. and if music is god, you should throw your next party in the tower of babel with that blasphemy. OUCH. you are welcome.
Konrad / June 6, 2012 at 02:32 pm
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The title may be a bit misleading, but she mentions unconventional spaces in the description. That's what this list is based on.
HipsterBias / June 6, 2012 at 02:35 pm
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Top music promoters in the city who the writer can get guest list from lol.
malon / June 6, 2012 at 02:38 pm
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D MONEY = UNDERDOG/GALAPAGOS now...

http://underdogtoronto.com/
grubz / June 6, 2012 at 02:41 pm
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Achem, Charissa, I think you forget the most GOLDen of all music promotion companies providing the SOUNDZ of this city - especially surprising considering you often DJ at a night put on by said company...
HipsterBias replying to a comment from malon / June 6, 2012 at 02:42 pm
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Galapagos is part of embrace now IIRC so they cant be on this list
Stefan / June 6, 2012 at 02:51 pm
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A list of the best Toronto promoters that doesn't include the venerable Dan Burke? Come on!
Frank Tundra / June 6, 2012 at 02:51 pm
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The problem with children today is they have no sense of what came before them, like Collective, Embrace, Pesci, Union, The Gary's etc.
And as enjoyable as these events may be, a half dozen of them don't make you a promoter.
And most certainly,the "writer" should have called this her favorite, not the top, promoters.
Jeff replying to a comment from MusicSnob / June 6, 2012 at 02:53 pm
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Couldn't agree more with you about Embrace.

"Bloated promotion company that doesn't know anything about music."
JayTripper / June 6, 2012 at 02:54 pm
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where the hell is CirQlar on this list? inspired nights of circus and awesome music combined with stylish art deco, killer visualizer VJs, and positive vibes all around in parties of 500+ people not worth mentioning? CirQlar..... look it up
gary ramone / June 6, 2012 at 02:54 pm
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is that kid behind the guy with the sunglasses air scratching? looks like an epic parteh!
Bobby YLMC / June 6, 2012 at 02:56 pm
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I just wanted to say that we're honoured to be on this list; everyone listed is going outside the realm of the traditional and leaving a creative stamp on the city. We're a young company, and are flattered that our work is recognized.

With that said, I fully respect the (perhaps more traditional) work that Collective, Embrace, Pesci, etc do, and their ability to bring and develop A+ talent in this city; they're bringing in world class talent, and the city wouldn't be the same without them.

Also, @Grubz - isn't it a bit embarrassing to be plugging your own company on the message board? I think it would be a bit ridiculous of the writer to have written about a party series that she, allegedly, DJs at.
Karen replying to a comment from Someone with Sense / June 6, 2012 at 02:57 pm
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Research Inertia, they actually are a top promoter, in fact were voted such last year ;)
gayfag / June 6, 2012 at 02:59 pm
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Air scratching, sunglasses, scared/awkward asian girl? gotta be a mansion party
Rich replying to a comment from Karen / June 6, 2012 at 03:00 pm
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By whom? My mom voted me cool, sadly I believed her.
SC / June 6, 2012 at 03:01 pm
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Is the guy next to the sunglasses man doing voodoo on the guy bent over?!
Mark / June 6, 2012 at 03:02 pm
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What about Over & Over with Ali Black and Pouyan? Those guys through some sick parties.

This list has a lot of holes.
EWAN EXALL / June 6, 2012 at 03:07 pm
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DON'T YOU FORGET ABOUT ME *SYNTH SOUND*
Michael (yes/n) / June 6, 2012 at 03:12 pm
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Having considered the full weight of this obviously perfect list, I for one am shocked that the blogto comments have turned so nasty. what ever happened to the insanely positive supportive community we've come to know and love from the Street Style section.
Trevor / June 6, 2012 at 03:15 pm
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Yes, where is Noel-Inertia? Bogus list without him and Dan Burke.
slowpitch / June 6, 2012 at 03:15 pm
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cirQlar is by far the most creative promoter in the city.
gorf / June 6, 2012 at 03:18 pm
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+Futura
+Dubslingers
a 12 year old who loves alesso + dubstep / June 6, 2012 at 03:18 pm
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i blame all this comment section drama on the poorly chosen title and people who cant accept the natural evolution of partying...someone will always get left out on a "list" this was clearly a feature on "different" types of promoters than the norm. that in itself is awesome to be getting covered.

dinosaurs / fossils ALL over this industry need to CHILL OUT
Liz / June 6, 2012 at 03:18 pm
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seems like there are some bitter promoters out there. im a pretty big fan of young lions music club, about time they were recognized.
Rich replying to a comment from a 12 year old who loves alesso + dubstep / June 6, 2012 at 03:20 pm
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"dinosaurs / fossils ALL over this industry need to CHILL OUT"


Anyone over 25 is probably a fossil to you. wub wub wub

lillie replying to a comment from Rich / June 6, 2012 at 03:25 pm
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everyone who takes this argument seriously just sounds like a 50s dad who is mad at his daughter for listening to rock n roll...have fun and enjoy going out in your city...jesus christ
Playdoh / June 6, 2012 at 03:31 pm
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Wavelength.
donny replying to a comment from Mike / June 6, 2012 at 03:52 pm
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haha dont hate. thats a great pic! party hard toronto
wubbs / June 6, 2012 at 04:31 pm
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anyone heard of uma nota??? this list blows.
Verdict / June 6, 2012 at 04:33 pm
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Promise doesnt throw the harvest festival, and they dont organize DJ skate nights, and they throw brutal parties filled with sketchbags.
Mel / June 6, 2012 at 04:43 pm
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when I book bands and music for my events, embrace is always my first thought. I've never even heard of any of these on the list.. wtf?
gr1 replying to a comment from Mel / June 6, 2012 at 04:49 pm
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back to your cave, at once.
Oz Studios / June 6, 2012 at 04:52 pm
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It's hard for me to argue with an article that mentions my studio in a positive way - but I also endorse the comments that Mark Pesci should probably have been included.
Linda / June 6, 2012 at 05:05 pm
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Kudos to my boy Adam Damiani for being featured "air scratching" in this post! The top top music promoter IMO!
Dirty Punk / June 6, 2012 at 05:20 pm
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No mention of...

Platform
Break & Enter
Box of Kittens
Equaria
Bound By Sound
Lastofthemohicans / June 6, 2012 at 05:40 pm
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Forgot Diggy Scott and DMONEY and if you don't know better ask somebody!
JT ElectriCITY Events / June 6, 2012 at 06:27 pm
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Hey all.

Thank you to Charissa for providing exposure to some younger promotional companies. We just hit our first year anniversary and couldn't be more thrilled with all the different people, artists, venues, and events we've had the pleasure of working with/on. Thank you for all the love and support- can't wait to see what this year will bring!

@Bobby YMLC, @Konrad, @Michael (yes/n) - looking forward to connecting with you to collaborate on some ideas...
Chad / June 6, 2012 at 07:51 pm
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So much hostility for no reason. There are a LOT of comments in here that are obviously coming from people who just scanned the list without reading the introduction. She clearly states that there are plenty more worth noting, and that these are a list of HER favourites. Reading an article before you criticize is probably a solid choice.
lol / June 6, 2012 at 07:53 pm
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I HAVE LOVE FOR ANY OF THESE PROMOTORS WHO ACTUALLY GIVE A DAM ABOUT THEIR PARTIES AND THE MUSIC LIKE MANSION, UNDERDOG/GALAPAGOS, PLATFORM AND FOOTWERK CREW, CHERRY BEACH PPL ANYTHING IS BETTER THAN THOSE DOUCHE BAGS AT EMBRACE OR THOSE BASS MENTALITY CLOWNS!
Sadie / June 6, 2012 at 07:54 pm
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Yay for Mansion! They started off so small doing little club gigs and now they're top in the city! Good job, Konrad, Matt & Tom!! You guys rock the hizzy.

I might get shot for saying this on blogTO, BUT... If it weren't for live nation, I wouldn't have seen the Red Hot Chili Peppers, Gogol Bordello & DMB this year! So yay for the big guy as well.
idiot replying to a comment from Mark / June 6, 2012 at 07:55 pm
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they through the best partiez mane
hahaha / June 6, 2012 at 09:01 pm
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The last 4 comments about Mansion actually being a 'good' 'company' is clearly typed by the same person. All 4 comments solely regarding Mansion, all 2 minutes apart.

Sad, really.
Konrad Mansion replying to a comment from hahaha / June 6, 2012 at 10:20 pm
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http://i1.kym-cdn.com/photos/images/newsfeed/000/152/237/zP10f.gif
xxx princess at bathurst and dupont replying to a comment from EWAN EXALL / June 7, 2012 at 08:39 am
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HEY HEY HEY HEY!
Sylvester the Cat / June 7, 2012 at 01:28 pm
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Not a great list without a mention of:

Bridgework
uNo
Salt Boyz
Trembleation
123Pow!
Snogdog Productions
Whiner / June 13, 2012 at 11:04 am
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BUT REAL MUSIC!!!
Paul / June 14, 2012 at 11:50 am
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ADNANMEDIA FOR LIFE!!!!
MC / November 21, 2012 at 01:41 am
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New promoter in town. First gig: Mental Health Party!!!
MC replying to a comment from MC / November 21, 2012 at 01:42 am
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CreatingCultureTO
Talent100.net / April 2, 2013 at 08:26 am
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These guys are small but they kick ass with some hot concerts
Talent100.net replying to a comment from Talent100.net / April 2, 2013 at 08:27 am
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be sure to check out www.talent100.net for a great promotion production company.
Ms Dynasty / April 6, 2013 at 02:45 pm
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Ms. Dynasty top female music internet promoter in Toronto (ms-dynasty dot com).

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