Deadpool
Humber Cinema likely back in the deadpool
Despite re-emerging from a seven-year stint in the deadpool's murky depths last year, the Humber Cinema at Jane and Bloor has closed its doors once again, according to a message posted to the theatre's Facebook page.
In an email today, Rui Pereira, GM and president of the Kingsway Theatre Corporation, said he "no longer operate[s] the Humber Cinema." A follow up message suggested the theatre had not been shuttered permanently but rather "hijacked" by its owner, real estate developer Claude Bitton, and that staff had been locked out.
Calls made to Mr. Bitton have yet to be returned at the time of publication.
Revived by Pereira in April 2011, the Humber Cinema was unexpectedly closed — ostensibly for renovations — in October last year, though there was some speculation the site was a target for condo developers.
Posts on an alternate version of the Kingsway Theatre's website accuse Rui Pereira of a mid-screening physical altercation with investor and partner, Rick Ross. Whether there's any truth to such a claim isn't clear, but it doesn't paint a harmonious picture of life behind the scenes.
The immediate future of the cinema isn't clear but ticket holders are being offered refunds at the Kingsway Theatre location at Royal York and Bloor.
UPDATE: 17:08
So it looks like the Humber is back already. A new Facebook page says the theatre is accepting tickets for screenings tonight ($1 off with coupon) and suggests it will be business as usual from now on. Apparently, Claude Bitton, the owner of the building, has relieved previous operator Rui Pereira and taken on the business with his cousin, Maurice.
If anything else changes we'll let you know here.
UPDATE: 19:38
In a phone call earlier this evening, Claude Bitton said he locked out manager Rui Pereira on Friday over several thousand dollars worth of back rent and other unpaid bills. Confirming he intends to continue the business himself, Bitton said the pair agreed some rent would be waived in lieu of equipment upgrades for the theatre, but it seems things have since turned sour.
"Our theatre is open," says Bitton. "We have a license, we're legal. We're running Ice Age, Spider-Man, and we're going to get, eventually, Batman."
Pereira, on the other hand, says his business was co-opted and disputes Bitton's claim to be properly licensed.
"He has no business running that theatre," Pereira insists. "The only reason he has those films is he put up a lot of money to the distributors. He has no right to keep those films."
Pereira also believes much of the equipment - projectors, seats, popcorn machines - remain his property and says he intends to peruse the matter with the police and other authorities.
Looks like this one could rumble on, but for now at least the Humber Cinema is showing movies.


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I saw Back to the Future here :(
WAIT A SECOND.... THEE RICK ROSS?!?!?!?!?!
How can someone operate a business like this?!
Should know better than to mess with Maybach Music, UHHH
Our Humber movie is needed in our area it has such character and warmth and is an experience in itself when you go there. And unlike large mall theatres which are totally impersonal, the staff at the Humber once they get to know you -you are greated with a warm hello nice to see you again by staff.
Great expensive was invested in making the Humber into a 4 cinema entertainment centre.
Management needs to bring it to the attention of the community by putting flyers to each household as so many people still do not know that it is open.
I go to see all my movies there now please support this lovely cinema and encourage others in our community to do the same thing. Hopefully they will be running in the smaller theatres classics like Casablanca which I mentioned to the owners son.
Go to the Humber it is an experience in itself you will love the fifties look the girls have. The lamp from A Christmas Story. The comfortable chairs it would be criminal if after all the work gone into it that it closed down
SUPPORT THE HUMBER CINEMA
Right now they are awaiting a licence to sell Wine and Beer which will be great as at the Queensway I always enjoy a wine after the movie
The missing ingredient is that the community has to support
The Humber Cinema not talk the talk go and see a movie at the Humber lets make a great effort to support it and keep it open.
If not it will be a great loss to the area
I've known Rick since university days!