Sam James Coffee Bar

297 Harbord St       Website
Phone: 647.341.2572

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Posted by Emily Thomas
September 9, 2009

Rating: 2.7/5 (29 votes cast)

Sam JamesSam James does some amazing things with coffee... like making it taste like blueberry. He also makes cappuccinos with heart designs on top, so whatever additional coffee knowledge or skill he possesses, he's already won us over with these two tricks. When Alyssa orders a mochaccino from him this week at his brand new, self-titled coffee bar at Harbord and Clinton, she asks if it will come with a fancy design on top. "You betcha," says Sam. Hook. Line. Sinker.Sam JamesCoffee people like to give Sam James accolades, sometimes even in the form of official awards (like Canadian Central Regional Barista Champion). They throw his name around like celebrity (coffee celebrity!), with top-notch institutions like Cherry Bomb, Manic and Hank's. "Cherry Bomb is where it became fun," he says, of the Roncesvalles café where he got his start as espresso-making champ. His propensity for coffee fun definitely contributes to an endearing presence and personality (and probably those cappuccino designs) but fun aside, there's a science experiment on the counter.

"What's that thing?" I ask.Sam James"That's a siphon," he answers, pointing to the "siphon" option on the menu ($5.31 for a cup). It's categorized under "old school" coffee. He's happy to launch into an explanation of what, exactly, the siphon does to produce a cup. I can't quite catch all the details (aside from the fact that it's like a manual clover) but I'm really happy that Sam James has taken the time to learn them. "Do you want to try some?" he asks. You betcha.Sam JamesEveryone inside the tiny café (with almost no seating) gathers around to watch the siphon in action. We're totally enthralled. "Did you invent that thing?" asks one particularly excitable customer whose clothes are drying at the Laundromat across the street. "No," says Sam, grinding the coffee beans in a manual grinder mounted on the wall. "This was invented around 1840."Sam JamesEach observer gets a taste of the siphon coffee and is told to save some for later because the taste changes as it cools down. The first sip is a deliciously smooth and light but flavourful bit of coffee. It's made with an Ethiopian bean from Toi et Moi, a coffee company in Montreal. "Everyone assumed I would use Intelligentsia," says Sam, "but I wanted something different, more local."Sam JamesWhile we're waiting for our siphon brew to cool, we try out Alyssa's mocha (the one with the heart design) and my Americano ($2.30). They go down so smooth that the caffeine kick seems to come out of nowhere. Alyssa starts to feel like she's on drugs. But you know what's really trippy? That siphon coffee. It's cooled down. It's fruity and floral now, subtle as tea. Sam comes over to ask about it. "Can you taste the blueberry?" he asks. Good Lord, that's what it is. S.J. is right on the money.Sam JamesThe excitable customer finishes up some blueberry coffee of her own and throws in her two cents on the operation. "As a resident of this 'hood, I'm excited," she says, earnestly. "There's nothing north of College."
"Really?" I ask, naming a few coffee places off the top of my head. I don't doubt that Sam James is a welcome addition to the area but doubt, instead, the necessity. Excitable says that there's nothing good at Bloor and Clinton, and College is too far if you're just stepping out for a cup. Sam James is top of the line and right-outside-her-front-door-convenient.Sam JamesSo we're a spoiled bunch when it comes to coffee and I blame Sam James. Seriously, give me a coffee that tastes like blueberries and I'm going to start to think I can have anything I want.Sam JamesSam JamesSam JamesSam JamesSam JamesgSam JamesSam James

Photos by Alyssa Bistonath

Lindsay on September 9, 2009 at 9:21 AM

I just have to comment on the photography, it's FANTASTIC. Wow.

Martin on September 9, 2009 at 10:54 AM

No matter which shop you went to, if Sam was making your coffee you could count on perfection. I'm pretty reserved with my praise usually, especially when it comes to judging coffee, but Sam deserves it. Regardless of his field of expertise, it's amazing to see someone delve so deep and take this kind of pride in what they do. I'm more than happy to travel half-way across the city for a cup at SJ Coffee Bar any day!

Amanda on September 9, 2009 at 11:03 AM

I find it funny that this excitable person is crapping on their neighbourhood, seeing as how Saving Gigi's is only a mere 4 blocks away. Are we really getting THAT lazy?

bobo on September 9, 2009 at 11:27 AM

um, Saving Gigi is six blocks west and one huge block north. which wouldn't matter one bit if their coffee was any good. i'm sorry but those cappuccinos they make with SKIM MILK are atrocious.

geg on September 9, 2009 at 12:31 PM

Uh, Linux Caffe is two blocks west

kit on September 9, 2009 at 1:00 PM

correct geg.

linux is only two blocks away and seems to have been forgotten about. its ideal coffee made owned by true locals.

though is seems mr james has done a excellent job

Martin on September 9, 2009 at 3:30 PM

For anyone who has actually tried SJCB and Linux Caffe (which are literally steps apart from each other), I'm sure you will agree that it doesn't really make sense for the two to be compared --it's like comparing Dufflets to Tim Hortons. If you are satisfied with decent coffee or are more into a place with lots "atmosphere" and cushioned seating then Sam James may not make sense for you... but if you are looking for excellently prepared coffee (particularly espresso) where every pour is prepared with special attention then you should try it. There's a Harry Rosen store across from H&M on Bloor street, they both sell clothes within a few steps of each other, but there's no use in comparing because they satisfy completely different tastes/styles... And one of the greatest things that sets Sam James Coffee Bar apart is that the prices don't even begin to reflect the massively superior quality of their drinks... $2.60 for a cappuccino of that gourmet quality is a ridiculous deal, if that's your thing.

liz on September 9, 2009 at 6:35 PM

Sam's coffee is great, and his attitude is as well. This will be my new local (even though it's nowhere near my place)

joejoe on September 10, 2009 at 12:00 AM , replying to a comment from liz

I love "Martin" comment, spot on.
And "Liz", u r hilarious.
Now I have to head down to have some serious blueberries coffee! Did some one just says Sam James...

Steph on September 10, 2009 at 1:55 AM

Dropped in last week... coffee was SO GOOD, the service was excellent- and the design of the place, as is pretty evident from the photos- is gorgeous. Antique and vintage accents and an understated charm about the whole place- its lovely. Everything is so well thought out! I will make the trek whenever I'm in the area (and I live in Scarborough)

Paul on September 10, 2009 at 9:21 AM

Just don't park in the bike lane!

max on September 15, 2009 at 7:19 PM

Sam is a well beloved barista throughout this city for so many reasons.

Aside from being an all-around good guy who is always happy to help you fix any barista problem you have (or recommend a tattoo artist) he brews some wicked beans.

If you haven't ever had coffee made by Sam, Emma or Thomas - go. It will raise the bar on your coffee expectations. And that's never a bad thing.

river on September 22, 2009 at 11:50 PM

Wow. These photographs are amazing. I thought I had to go here before I saw these pictures :) The siphon coffee experience sounds pretty wonderful too. Thank you for sharing this.

Alex on October 7, 2009 at 7:39 PM

I love this review. It makes me want to click on blogto.com in the future. The writing is clever, charming as well as instructive -- and it's animated by spectacular photography. Way to go Emily Thomas and Alyssa!!! Gone past it many a time already, but I'll be trying Sam James coffee for myself in the near future.

james on October 28, 2009 at 8:10 AM

Sam James acts like a true profesional, and is respected because of this.
Unfortunately, this is not the same of some of his staff - I don't want to hear other coffee shops, baristas, owners being spoken negatively about. It's not professional to do this, and I like these places, so you are making me, the customer, feel uncomfortable!
Yes, Sam James has a great shop, and makes excellent coffee. It's great the staff have alot of pride that they work for Sam, but have some integrity and watch out who you speak negatively about. It will ruin your reputation, and takes away your integrity.
Sam, keep up the good work. And keep setting such a positive example for your staff - hopefully it will begin to rub off on them!

george sawision on November 2, 2009 at 7:21 PM

What a great addition to the neighborhood. Good Luck, I hope to see you soon to try that great coffee!

Oghey on November 8, 2009 at 10:01 PM , replying to a comment from james

Its probably best to post negative things about Sam's business online in return of you not liking what someone, whos name you never even mentioned, said about another shop. Are you better for doing that? Shitty people pay attention to shitty stuff.

rob on November 17, 2009 at 6:09 PM

$2.62 for a cappuccino? Thats just not right!!!
I paid $3.84 for what was probably the world record breaking worst capp ever made at Cafe Uno in the distillery. I know, I know, what should I have expected? Well, there arent many options in the distillery and I just thought how hard could it be to make a semi decent capp? Well, I tossed it after one sip!
Sam, we appreciate the hard work and reasonable prices but come on... you gotta make a living too!
Keep up the good work dude!

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