Toronto tourism hits historic high raking in billions for the city

It was a banner year for Toronto tourism as the city welcomed a record-high 28 million visitors in 2025.

A new report from tourism association Destination Toronto reveals that 28.2 million visitors injected a record-breaking $9.1 billion into our economy last year, figures not seen since the pre-pandemic period.

Domestic travel accounted for a large portion of the total, as more Canadians visited Toronto in 2025 than the previous year. An all-time high of 25 million visitors from other parts of Canada came to explore the city, as travel to the U.S. took a nosedive due to the ongoing trade war.

However, Toronto still welcomed plenty of visitors from south of the border, though fewer than in 2024. According to the report, Americans were the second-largest tourism group in 2025, with a total of 1.9 million visitors, down six per cent from last year. 

Toronto also saw a significant increase in international arrivals. Visitors from Mexico rose 21 per cent, while arrivals from Asian markets increased by 15 per cent. Meanwhile, visitors from the U.K. and Germany grew 11 and 12 per cent, respectively.

Toronto is home to some of the most luxurious five-star hotels in the world, like Bisha, St. Regis, and the list goes on. With major events such as TIFF and the Blue Jays' World Series run, the hotel industry also saw a major boost in spending, up three per cent from 2024.

As the City of Toronto prepares to host six FIFA World Cup matches in 2026, there's boundless optimism for what this tournament – and the slew of annual festivals that attract millions of international travellers – could mean for the city's economy in the coming year.