Rogers Upgrades Express Users to 10Mbps

I was just surfing the web and got this strange and wonderful pop-in (not pop-up) courtesy of Rogers Internet (I'm not sure how they manage to hijack my browser to aggressively deliver this important message to me, but that's a whole other issue).

Apparently Rogers will be upgrading users of their "Express" internet service from 7Mbps to 10Mbps speed. At no cost. Users of the "Lite" service will jump from 1Mbps to 3Mbps. At no cost. And "Extreme" users? They kinda get the shaft.

The upgrade effectively brings the speed of the "Express" service on par with that of their "Extreme" service (the only notable differences now remaining being a higher monthly usage cap and lower additional usage charge on the Extreme service).

Is this jump from 7Mbps to 10Mbps going to make much of a difference? Perhaps. But if they're able to throttle and shape our usage anyhow (i.e. "active network management"), it's almost a moot point.

Here's today's press release from Rogers.