NBA playoff games are special for any franchise, and they don't come around too often these days in Toronto.
So when the home team prints 20,000 T-shirts to celebrate reaching the postseason, it's almost an unwritten rule in sports for fans to put them on to show support.
For Toronto Raptors first playoff home game in their first-round series against the Cleveland Cavaliers, Scotiabank Arena staff spent hours hanging a Raptor-eye postseason T-shirt on the back of every seat, only for some fans in expensive lower-bowl seats to leave them untouched.
When the Raptors' in-arena production crew noticed early in the game that fans weren't wearing the T-shirts, they decided to put the offenders on blast for the entire arena to see.
The Scotiabank Arena video board is roasting lower bowl fans who aren’t wearing the #Raptors Game 3 T-shirt. 💀 pic.twitter.com/Bd6Jng9Eku
— Marley Dickinson (@marleydickinson) April 23, 2026
The crew singled out a few fans sitting in the lower bowl who were wearing business attire instead of the free postseason T-shirt that came with their seat, and the reaction was hilarious.
The video board showed the fans on screen in blazer jackets and button-up shirts before adding a photo filter that placed them in a Raptors jersey.
"Where's your jersey?" the announcer said. "Ahh! There it is — now you're representing the Six!"
stage is set. pic.twitter.com/gHdUf5jYGg
— Toronto Raptors (@Raptors) April 23, 2026
The video board clip shared to social media from Thursday's playoff game has already been viewed more than a million times, and it left Raptors fans across the country wondering what happened to the team's playoff atmosphere.
"A decade ago, the Raptors genuinely had one of the three or four best fanbases and crowds in the NBA… everyone would wear their shirts. What happened?" one fan says in response to the X post.
To play devil's advocate, several fans also pointed out that this year's Game 3 shirt didn't exactly stand out. It was basic black colour that didn't pop on TV, or in the arena, for that matter, compared to some of the red or white playoff shirts from the Kyle Lowry Raptors team era.
Wow, look at everyone wearing the Playoff t-shirts..... pic.twitter.com/37PTG0p0Ww
— Omer Osman (@OmerOsman200) April 24, 2026
There were also complaints about sizing, which could have hindered many fans from putting them on. Several fans replied to the post on social media saying that "every" T-shirt in the lower bowl was either a size small or medium (unisex). If you're already wearing a layer or two at the game, it may have been a tight squeeze.
Either way, the solution for Sunday's Game 4 at Scotiabank Arena appears to be simple: bring back the iconic 2015 OVO x Raptors playoff T-shirt.
@Raptors/X