Toronto launches its 2026 World Cup marketing campaign to mixed fan reaction
FIFA has released its marketing campaign for the 2026 FIFA World Cup which is set to be hosted across North America.
The event will make its way to Toronto and Vancouver during its stay in Canada, with local games being played at BMO Field.
Toronto unveiled its hype video yesterday, showcasing how the sport brings the city together.
Their marketing campaign focuses on the slogan, "We are Toronto," a similar phrase to the one the Raptors adopted when they won in 2019.
At the end of the video, Toronto's official logo appears on the screen. The bold number 26 sits beneath the world cup trophy, coloured with lime green and blue.
Toronto will be a host city during the 2026 World Cup. @TSN_Sports @TSNSoccer pic.twitter.com/nzoDrlZzNc— Matthew Scianitti (@TSNScianitti) June 16, 2022
Fans have already taken to Twitter to voice their opinion on the new logo.
One fan said that the colours weren't what came to their mind when they thought of Toronto or Vancouver, saying, "The logo is still incredibly mediocre, borderline bad."
First it was the awful logo for the World Cup, and now these colours together for Toronto? Just doesn't make sense how with all these creative people pooling their brains together, this is what they came up with and agreed to 🤦🏻♂️— ✧ 𝗚𝗥𝗔𝗬 𝗥𝗘𝗜𝗗 🧣✧ (@gray9s) May 18, 2023
Canada has qualified for just two world cups. The first being in 1986, when we suffered three losses, five goals against, and barely had a shot on target.
Our second run at the beautiful game was just last December where starlet Alphonso Davies netted a pair in the group stage, giving Canada their first taste of scoring on the highest stage.
@mls Epic scenes in Canada 🇨🇦 #soccer #worldcup #fifaworldcup #canada #alphonsodavies (via @whitecapsfc / @TorontoFC ♬ original sound - Major League Soccer
For the 2026 World Cup, the number of teams has been expanded from 32 to 48, potentially giving locals the chance to watch more than the 5 promised games in their backyard.
Canada will automatically qualify for this year's world cup as all host nations do. Go get some team Canada swag, paint your face and get ready to head over to BMO Field is just a few years.
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