A colourful Pride activation by SKITTLES® packed with music and art is coming to Toronto

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June in Toronto is all about the start of summer and Pride Month, where the city streets are full of celebration. From celebrity performances and drag brunches to nightly events and late-night DJ sets, there's never a dull moment during Toronto Pride.

While you're out and about in Toronto celebrating Pride Month, make sure you Celebrate the Rainbow^® with SKITTLES® and experience a must-visit moment where sweet samples, live entertainment, and art collide for a one-of-a-kind event.

What to expect

So, what exactly will go down at the SKITTLES® X Celebrate the Rainbow activation? Think of it as a high-energy vibe at the corner of pure self-expression and local artistry, that comes to life with drag performances from Miss Moço and JayJay Kings, and queer DJ sets, right on Church Street.

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Image via Miss Moço

Centred at the heart of the event is the interactive rainbow wall, where guests are invited to share what Pride means to them on a SKITTLES® lentil sticker. Adding stories to the installation transforms it into an evolving piece of community art.

Outside the art piece, guests are invited to enjoy themselves amid the music and art, snack on free SKITTLES® samples, and discover interactive content-capture moments. Designed to let people pause, reflect, and celebrate together, SKITTLES® X Celebrate the Rainbow activation is a must-visit.

SKITTLES® support

For every SKITTLES® lentil sticker added to the interactive wall, SKITTLES® will donate $2 up to $15,000 to Rainbow Railroad, turning collective celebration into meaningful community impact. It's just one part of SKITTLES®' ongoing support of LGBTQ+ organizations and communities.

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Image via Brett Sayles/Pexels

In 2019, SKITTLES® Canada partnered with Pride Toronto to host a memorable community celebration of love and inclusion at the SKITTLES® Hall of Rainbow, while just last year, SKITTLES® launched the "Ink the Rainbow" campaign to help protect and restore damaged Pride symbols throughout Canada.

The SKITTLES® support can be seen locally in Toronto, too! Two years ago, SKITTLES® was one of many sponsors that helped Pride Toronto and Friends of Hanlan's create the world’s longest permanent rainbow road at Hanlan's Beach.

Celebrate the Rainbow with SKITTLES®

Celebrate the Rainbow with SKITTLES® this Pride and head to Church Street from Friday, June 26 to Sunday, June 28 to grab some free SKITTLES® samples, dance to live queer talent, and add your voice to the interactive rainbow wall!