toronto real estate

5 premium features at this upcoming residence in downtown Toronto

Torontonians who want to live the King Street lifestyle can do so in style, at a new luxury development.

Spearheaded by EMBLEM Developments, one of Canada’s fastest-growing real estate developers, ALLURE will be an elegant high-rise building located right at the King Street East and Princess Street intersection. The builder is behind landmark communities in Ottawa, Hamilton and Mississauga, and their latest Toronto project is being called "unrivalled" in terms of sophistication.

This captivating community will be offering 509 premium residential units, with a focus on white glove service and incomparable hospitality.

Emblem DevelopmentsTo give you a taste of the luxury you can experience with an address at 250 King St. E., here are a few premium features you can expect at ALLURE.

Rolls Royce chauffeur service

If you thought having a chauffeur was fancy enough, wait till you experience it in a luxury car.

One of ALLURE’s premium amenities lets you pull up to your meeting or party in style with their Rolls Royce chauffeur service. Residents will be able to effortlessly arrange a ride in their custom-designed ALLURE Rolls Royce.

Luxurious amenities

You'll never have to worry about a self-care day again, as ALLURE amenities will provide everything you’ll need to relax on your days off.

ALLUREWhether you want to take advantage of their Health Spa's personal massage room or invite your friends over for movie night in the gorgeous private screening room, you’ll be able to luxuriate and enjoy all of ALLURE's perks.

There will also be a children’s playroom so the kids can explore, create, and play. And when you want to get some time away for yourself — you can visit the expansive indoor and outdoor fitness areas or take a spin at the Cycle Studio.

ALLUREPrime location

Giving you access to an area that combines the energy of downtown with a tranquil livability, this King Street address has a Walk Score of 100, a Bike Score of 98, and a Transit Score of 100.

You'll be able to prep for a dinner party with fresh groceries from St. Lawrence Market or dine out in the stunning Distillery District, because ALLURE is within walking distance of some of Toronto’s best hot spots.

Stunning architectural features

Designed by global architectural firm Arcadis IBI Group, the preserved heritage façade at ALLURE’s podium gives the residence a charm that helps it integrate with the neighbourhood's storied historical significance.

ALLURESince this 43-storey tower is right in the downtown core, it will become an iconic addition to the city's already robust skyline.

The building is also set back and articulated in a stepped manner, which will mirror the movement of the streetscape.

Gorgeous interiors

With interiors by design firm Burdifilek, ALLURE’s residential units are designed with a refined, minimalistic approach in mind.

Each unit is curated with select amenities, focusing solely on providing what is needed for the spaces. Nothing unnecessary is added, meaning nothing will detract from the experience — creating a home with timeless sophistication.

ALLURENot only will the finishes in your home be luxurious, but there are certain details you can customize to make your space feel personal — like Pearl or Onyx packages for your bathroom and kitchen.

Curious about how you can live a life of luxury in Toronto? Head to EMBLEM Developments’ website to learn more about ALLURE and get official first access.

Photos by

EMBLEM Developments

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