HEYS is celebrating 40 years with a free airport-themed pop-up in Toronto

A local luggage brand is celebrating a major milestone — and it's bringing the party to downtown Toronto.

Get ready to jet-set with HEYS, as the Canadian company marks its 40th anniversary with a free airport-themed pop-up at the CF Toronto Eaton Centre. The one-of-a-kind celebration will bring the excitement of travel to the heart of the city, with plenty of fun surprises for visitors.

From July 24 to 26, mallgoers are invited to step into an interactive airport-inspired pop-up, complete with a check-in counter, duty-free area, onboard lounge, and even a tropical beach destination.

Visitors can make their way through each immersive setup while sampling complimentary treats, taking home exclusive gifts, with hundreds of luggage prizes to be won.

40 years of travel

Founded in Mississauga in 1986, iconic Canadian travel brand HEYS has grown into a global leader in luggage and travel accessories. Over the past four decades, it has built an international reputation for creating innovative and stylish pieces designed for travellers around the world.

From lightweight luggage to brightly coloured accessories, pet carriers, backpacks, and even toiletry bags, HEYS' high standard of workmanship and quality has made it a household name.

Celebrate 40 years with HEYS

This 40th anniversary pop-up is all about celebrating HEYS’ Canadian roots and extending a big thank you to the GTA community that has supported the brand’s journey over the years.

Now boarding with HEYS! Get down to the Eaton Centre from July 24 to 26 and get ready for an interactive and free airport experience — no plane tickets necessary!

HEYS 40th anniversary pop-up

• When: July 24 to July 26
• Where: CF Toronto Eaton Centre
• Time: 2 p.m. to 9 p.m. on July 24, 10 a.m. to 9 p.m. on July 25, and 11 a.m. to 7 p.m. on July 26
• Cost: Free