The Canadian rapper formerly known as Jimmy Brooks is dropping a new album one week from today, and we know this because he announced the release date last week on Instagram.

Also because everybody everywhere talks about Drake all the time. Also, billboards.

The 6ix God has taken out ad space around the city to promote his forthcoming album Scorpion, as is his way, and has subsequently garnered a zillion more impressions via people posting photos of his billboards online. 

Are y’all ready for #Scorpion? pic.twitter.com/Jg9vTwkrTC

— the law according to bre rob (@lawofbrerob) June 21, 2018

It’s a foolproof system, if you ask me or OVO.

As images of the Scorpion billboards spread, hip hop heads are trying to decipher what some of them actually indicate.

Hold up... Drake dropping a double album?! pic.twitter.com/RDMhhpEqd0

— B (@BoolBry) June 21, 2018

One billboard, in particular, has fans freaking out over the possibility of a double album drop. It bears only four words, two of which are letters, but what else could the "A SIDE, B SIDE" message mean?

Side A: all raps, all bars, the scorpion side 🦂

Side B: all R&B cuts, the owl side, aka owl hours, aka middle of the night in your feelings songs 🦉

That would line up with the owl & scorpion Billboard perfectly
🦂🦉🦂🦉🦂🦉

— 🦉 OWL GANG 🦉 (@6V6Sound) June 21, 2018

Others continue to focus on the high profile beef Drake allegedly has with American rapper Pusha T.

"they want u to respond to pusha, drake."

drake: "bet, put up a billboard." pic.twitter.com/fB97F8NE8s

— 𝕶𝖊𝖓𝖓𝖞 ♨ (@phillycustoms) June 21, 2018

Other billboards include text such as "changing from boy to man" and "is there more."

One, high above Toronto's Yonge-Dundas Square, simply shows two illustrated animal figures: A scorpion and an owl.

June 29, 2018 #Scorpion @Drake pic.twitter.com/gF5cDJItbo

— OVO Sound (@OVOSound) June 14, 2018