This should be invisible

drake scorpion billboards

Cryptic new Drake billboards pop up around Toronto

The Canadian rapper formerly known as Jimmy Brooks is dropping a new album one week from today, and we know this because he announced the release date last week on Instagram.

Also because everybody everywhere talks about Drake all the time. Also, billboards.

The 6ix God has taken out ad space around the city to promote his forthcoming album Scorpion, as is his way, and has subsequently garnered a zillion more impressions via people posting photos of his billboards online. 

It’s a foolproof system, if you ask me or OVO.

As images of the Scorpion billboards spread, hip hop heads are trying to decipher what some of them actually indicate.

One billboard, in particular, has fans freaking out over the possibility of a double album drop. It bears only four words, two of which are letters, but what else could the "A SIDE, B SIDE" message mean?

Others continue to focus on the high profile beef Drake allegedly has with American rapper Pusha T.

Other billboards include text such as "changing from boy to man" and "is there more."

One, high above Toronto's Yonge-Dundas Square, simply shows two illustrated animal figures: A scorpion and an owl.

Lead photo by

Karen Civil


Join the conversation Load comments

Latest in Music

Soon-to-launch project aims to document Toronto's nightlife for future generations

Grandmother from Ontario and Harry Styles mega-fan melts hearts at Grammys

Toronto DJs are bringing back a lockdown nightlife staple

Someone in Toronto is trying to make it a lot easier for musicians to get gigs

Beyonce to perform in Toronto for her Renaissance Tour

Lil Wayne's Toronto concert is only Canadian stop on new 'Welcome to Tha Carter' tour

Party flyers have come back to life in Toronto in a most unexpected way

Toronto collective is ushering a new generation of queer Asian nightlife