netflix fund canada

Toronto's film and TV industry just got a big boost from Netflix

Canada's federal government has finally unveiled its new strategy for bolstering our country's creative economy – and, with the support of an American streaming giant, it looks like we could soon see a major boom in the production of Can-Con.

Heritage Minister Melanie Joly revealed today during a lunchtime speech that Netflix has committed $500 million towards the creation and distribution of original productions in Canada.

This means that, on top of existing funds, at least half-a-billion new dollars will be up for grabs over the next five years among filmmakers, writers, designers and artists.

Suffice to say that a lot of that money will end up right here in The 6ix, which has emerged in recent years as one of North America's biggest film and television production centres.

Joly did make clear in her speech that the vision for Canada's creative industries "will not be tied to arcane technology of the past."

Funds allocated through the government's revamped cultural policy will be used to support content creators of all kinds, including musicians, architects and video game designers (of which there are also many in Toronto.)

News of the Netflix deal has many local content producers excited today. It is, after all, the first time Netflix has made an investment like this outside of the U.S. – though, according to the CBC, it might be a win on both sides.

"Netflix has lobbied hard to avoid facing the kinds of requirements that traditional broadcasters in Canada have had to face for years," writes Catherine Cullen, noting that the government has also been under pressure to tax the streaming service.

In the future, Joly says that other foreign content platforms with large Canadian audiences – like Facebook and Google – could be tapped to help finance "the promotion and protection of Canadian stories."

"We want them to participate in our goals to support the creation and discovery of Canadian content that showcases our talent, our cultures and our stories," she said today. "I’m pushing for commitments that benefit our industries."

Lead photo by

Marcanadian


Join the conversation Load comments

Latest in Film

Toronto can’t get enough of Crazy Rich Asians

TIFF announces opening night film for 2018 festival

Michael Moore's newest doc Fahrenheit 11/9 getting world premiere at TIFF

New Predator and Halloween movies getting world premieres in Toronto

Xavier Dolan's new film to get world premiere at TIFF 2018

Rob Stewart's Sharkwater Extinction getting world premiere at TIFF 2018

Seth Rogen is now doing announcements for the TTC

Seth Rogen might actually be voicing TTC announcements