cineplex

Cineplex reducing drink sizes at Toronto movie theatres

You might have to make less trips to the washroom at your next movie. Cineplex is shrinking drink sizes. The move isn't all about protecting the health of movie-goers, though a company spokesperson did confirm that the upcoming Making Healthier Choices act did play a role in the size downgrade.

The other factor, perhaps unsurprisingly, is profit margins. Instead of charging more for the same pour, Cineplex will make a few extra bucks by keeping prices steady and moving sizes down (large sodas will drop from 44oz. to 32oz, while medium size will go from 32oz. to 24oz).

More interesting than the decision, however, will be the reaction it garners. Some will surely view the lowered bang for one's buck as price gouging, while I suspect others will think that smaller drink sizes are a good thing from a health standpoint. What do you think? Should other companies also downsize even if prices remain consistent?


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