Jason Reitman looks to redeem himself at TIFF 2014
There's been a lot of talk leading up to the premiere of Jason Reitman's Men, Women, and Children - about how the internet has changed our social interactions - leading up to its big red carpet premiere this evening at Ryerson Theatre.
After all, Jason Reitman is one of Canada's own and the son of Ivan Reitman, director of Ghostbusters. He's also rode a significant wave of success courtesy of the one-two punch of Juno and Up in the Air, before starting to stumble with the uneven Young Adult, and the widely maligned Labor Day.
Still, Men, Women and Children has been buzzed about - if not always positively - because many have been curious to see if Jason Reitman's latest effort will see him back on course to early rocket-like start into the A-List Director stratosphere.
If early word coming out of press screenings this morning are any indication, Reitman's career may be stuck in its freefall. There are some positive reviews certainly that may inspire hope for Reitman die-hards, but it looks like the buzzed-about film may not take off the way some were expecting.
All is perhaps not lost, however. As the movie makes it public premiere this evening, it'll be interesting to see how non-critics respond to the film, and what that could mean for its potential success.
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