honest shirt toronto

New t-shirt is the perfect Toronto marketing campaign

As mighty, multicultural and massive as Toronto is, we still seem to have a hard time selling our city to visitors. One creative Toronto designer has made light of just that problem with a simple t-shirt.

Eric Matthews' Pushy City T apologizes for telling people to visit our city, which is just so Toronto, isn't it? It's like the quirkier cousin to the official Honest Ed's merch from Toronto for Everyone.

The brilliance doesn't end there, Matthews, a local artist based in Leslieville, lauched his own e-commerce site called Honest Goods TO this week after people repeatedly stopped him on the street asking where they could buy their own version of the shirt.

The site also features "Been there, Dundas" shirts, mugs and a Trump-themed baseball hat. A 12-pack of baby raccoons is also jokingly promised with every purchase.

All the merch is designed and printed in Toronto. Note well that Honest Ed's-themed items (there are also more general neighbourhood shirts) are available for a limited time only.

Lead photo by

Eric Matthews


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Massive craft festival happening in Toronto next month with over 400 vendors

Toronto retail chain receives barrage of bad reviews for allegedly not paying vendors

Shoppers Drug Mart yet again facing backlash for shockingly overpriced items in Toronto

IKEA is opening new Ontario locations of their latest concept store

Trendy nail salon will be forced to move locations to make way for new hotel in Toronto

Toronto Instagram account opening its first permanent retail store in local mall

AI-powered clothing store plans to open Toronto location

U.S. fashion brand opens new store in historic Toronto building