neighbourhood tees toronto

T-shirt line has a logo for each Toronto neighbourhood

Toronto shirts, hats and totes are everywhere in town right now. It's the cuddliest, most "yay, us!" fashion trend ever, and I am super into it.

If you, however, are getting sick of seeing folks walking around emblazoned with "YYZ" and "Turonno" and cute little streetcars and any neighbourhood you can think of emblazoned on their chests and heads, you probably just haven't seen the latest additions to the well-dressed civics nerd's closet: The Neighbourhood Project line of tees.

Sure to hit any typography lover square in the brainstem, the taupe-on-black tees immortalize Toronto neighbourhoods in the form of type-based logos. Scarborough gets a roller disco-inspired font, The Beaches gets slab type worthy of a vintage postcard, and Chinatown is rendered in a sloping, modern typeface that evokes late-night neon signs.

Other customer favourites so far, the designers say, include Koreatown, Etobicoke, Little Italy and Cabbagetown.

The shirts sell for $24.99 - check out available designs here. (They also do dog sweaters.)


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