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Fashion & Style

Is this the best Toronto T-shirt ever?

Posted by Natalia Manzocco / July 20, 2014

toronto tshirtThere's a lot of stuff you have to learn when you move here - Pizzaiolo over Pizza Pizza, always; Dundas station to Queen station is not an acceptable distance to travel by subway; "the Danforth" is not a river (a real thing I thought once). The thing that really identifies you a local, though, is becoming so blase about the city in which you live, you stop caring about pronouncing it properly. The loss of the second "T" in Toronto is so widespread, you're basically risking being discovered as an enemy agent if you don't do it.

It's about time, then, that someone - specifically, local label The Button Machine - created a truly phonetically correct Toronto T-shirt, finally allowing us all to show our love for our home city and our disdain for the Queen's good English. It's available in T-shirt or tank form; find it at Crywolf on Ossington or at the Button Machine webstore.



Ezra / July 20, 2014 at 11:14 am
I pronounce it like the capital of Albania: Tirana!
Chris / July 20, 2014 at 11:21 am
Too many letters in that t-shirt. "T-R-O-N-O" says it all.
Paul / July 20, 2014 at 11:26 am
Drop the 2nd "T" for sure...but the "O's" become "A's". It's always been more like "Tarawna" to many of us.
MH / July 20, 2014 at 12:01 pm
As Chris has pointed out, people from Toronto pronounce it TRONO, two syllables. But this is still pretty good.
Never heard anyone say "Tarawna"
Lina / July 20, 2014 at 12:50 pm
tnt / July 20, 2014 at 02:11 pm
tnt / July 20, 2014 at 02:13 pm
The shirt in the photo looks too much like a 70's Italian tourist shop shirt from Turino
Mork / July 20, 2014 at 04:13 pm
Never heard "tarawna", unless maybe you are from Northern Ontario (? Just a guess).

Turono / trono is the only way I've heard it. Lived here since the day I was born.
KStef / July 20, 2014 at 04:46 pm
'Tarawna'? ew. I've lived here my entire life. Trono/Turono is all I ever hear. Tarawna sounds like something someone from the states would say..
Rob / July 20, 2014 at 06:46 pm
I've heard similar to trawna, but I live with the unwashed masses.

It's not Turono because that would be said like tur-oh-no.
Fred / July 20, 2014 at 06:54 pm
Dunno if this is the best tee, but the worst one has Ford's face on it, or if it says Ford Nation.
neilson / July 20, 2014 at 07:29 pm
drake said we have to call it "the 6" now.
you lose button machine.
NativeTorontonianAl / July 20, 2014 at 07:36 pm
It's "Toronno" Tor-on-no
Wait / July 20, 2014 at 07:50 pm
It's Chrawna or Chrawno.
Nelson M replying to a comment from Fred / July 20, 2014 at 08:51 pm
You are so why fight it?
Chris Schryer replying to a comment from Wait / July 20, 2014 at 10:21 pm
That is more a Scarborough pronunciation, where my fellow residents generally have trouble with the letter "T", particularly when paired with an "S" or "X" sound. See "Extreme/Exshtreem" "Street/Shtreet" etc. Certainly not exclusive, though if you find a legit Old Toronto resident that uses it, odds are they moved from the burbs, or their parents did.
Hold up / July 20, 2014 at 10:47 pm
Phonetically speaking, I pronounce it "Churawno"
Lame / July 20, 2014 at 10:55 pm
So they ripped off a Blue Jays font, Yardley the best shirt ever.
SharkyTendencies / July 21, 2014 at 12:46 am
Born and raised downtown.

I say it with two-and-a-half syllables. Extremely short unstressed /t/-sound, followed by a very-stressed /ɹɔ-/ (or perhaps /ɹɒ/), then a neutral /noʊ/.

Say it with me: /t'ɹɔnoʊ/.
Kelly replying to a comment from SharkyTendencies / July 21, 2014 at 08:48 am
Sharky, your linguistics-fu is a shining beacon to us all. Love it.
SammyK / July 21, 2014 at 09:58 am
Anyone who lives here knows it's Ch-ronno.
tnt replying to a comment from Mork / July 21, 2014 at 12:05 pm
Mork...that's the way people said it in the 60's 70's...when the actual pronunciation began, with the influx of maritimers to the city...
tnt replying to a comment from Mork / July 21, 2014 at 12:08 pm
Sort of like if you were to watch Second city's parody of an old Canadian movie "The Rowdy Man"'d hear that pronunciation..
Toronto personal trainer / July 21, 2014 at 03:15 pm
Recently had my first pizzaiolo slice. Still working on my pronunciation though.
Yeah, but... / July 22, 2014 at 03:20 pm
...the nose ring could be very...useful.
MC / July 22, 2014 at 04:36 pm
We love Toronto and we've just opened the next-gen shopping mall for women's apparel. Experience the future of shopping now at
Hunh? / July 22, 2014 at 10:04 pm
Nose ring useful? Now a tongue piercing I get.
Tobogo le geek / October 1, 2014 at 07:19 pm
I' don't understand?
stonerjoe replying to a comment from mike / October 14, 2014 at 12:33 pm
sorry these look like they were designed in two minutes
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