This Week in Fashion rounds up the week's style news, store openings and closings, pop-up shops, sales and upcoming fashion and design events in Toronto. Find it here every Wednesday morning.

NEWS

As of last Thursday, Canada's "The Bay" officially dropped the abbreviated store name and introduced the new "Hudson's Bay" logo on the company's website. Although remnants of the widely recognized swirly "B" logo still exist on the physical storefronts, the simplified Burberry-esque font will replace them in due time.

Retailers like Aritzia and Sephora have recently opened their Canadian e-commerce stores--so, naturally, Zara is quickly following suite. The Spanish company's Canadian online shop just opened today, offering pieces from the new spring collections and a few sale items to sway you to fill your virtual shopping carts. The website is sleek and easy-to-browse, and checkout is (of course) instant - a shopping strategy that's a lot easier than sifting through messy bundles of clothing and waiting in line at the cash register.

Soon enough, Canadians won't need to cross the border to get their hands on the world's leading fashion brands. A number of international companies - including Target and Miu Miu - have just recently settled in the city, but a whole new whack of 'em are making Yorkdale (1 Yorkdale Rd) their home starting this month. The shopping centre (which is still in the middle of renovating to double its size) will welcome All Saints, David Yurman, John Varvatos, Mulberry, White House|Black Market, Zara Home, Ferragamo, and more over the next few months.

EVENTS/PARTIES

This weekend (March 8 -11) is your opportunity to drop your dreary winter clothing for bright, happiness-inducing spring outfits. Get a chic wardrobe makeover at Ann Taylor with the help of style experts. Plus, enter for your chance to win a head-to-toe look! Both the Eaton Centre (220 Yonge St) and Yorkdale (1 Yorkdale Rd) locations are hosting this event, so be sure to call in advance to book an appointment.

Next Tuesday (March 12), Ryerson University is hosting their first-ever Wearable Art Show with all proceeds going to the St. Alban's Boys and Girls Club, so email ryersonwas@gmail.com for tickets now. See what their creative fashion design students can produce when they're inspired by the limitless boundaries of art at one of the two shows (6 pm or 9 pm) in the Gladstone Hotel (1214 Queen St W) - all to benefit the youth art programs at a local community centre.

SALES

Drake General Store's Warehouse Sale (442 Dufferin St, Unit I) is back and better than ever - in addition to their "curated clothing and curiosities" being marked down at up to 70% off, they're teaming up with Pendleton to offer an even bigger selection of super cool doodads. The sale is this weekend (March 9 - 10), but the pre-sale's on Friday (March 8), so be sure to RSVP to generalstore@thedrakehotel.ca for your chance at first dibs.

Spend this weekend (March 9 -10) at Chosen Vintage (960 Queen St), digging through their basement for the last of their winter gear and the first of their spring/summer goodies. This Basement Blitz will run from noon until 6 pm each day, and everything will be only $10.

Photo courtesy of Allsaints