The Siista'r is a womenswear boutique on Queen Street, right across from Trinity Bellwoods Park. To be frank, the decor and displays are a smidge underwhelming; run-of-the-mill garment racks line every stark white wall and the only hint of personality comes from a few potted plants on a shelf.
Fortunately, the products speaks for themselves. During my visit, Gloria Choi - the very sweet lady who owns and runs the business - said the shop maintains quite a quick turnover.
New clothing and accessories hit the shelves weekly, which (kind of) justifies the formless function of its interior design. It gets the job done, I guess.
As I sifted through the dozens of clothes, I was surprised to find many a label I hadn't heard of, but fell in love with immediately. Everything's sourced from all over the world, curated to suit the stock's neutral tones and wearable prints.
In short, The Siista'r is for young ladies with a subtly cool, comfortable style. Because I'm in a sweatsuit 99% of the time, I ogled at the assortment of super soft shirts, oversized basics and relaxed-fit jeans.
Aside from casual wear, there's a generous helping of cocktail dresses with a bit of quirk. A striped, neoprene mini dress by Do+Be ($145) would've been mine if I had somewhere to wear it.
As for accessories, the minimal jewelry is aplenty, but I was too distracted by the bold, beaded clutches ($138) and the fur pom pom keychains ($38) to peruse it.
Overall, I'm pleased to have set that first foot in the space; though the physical store isn't very stimulating, its contents are right up my alley.
Photos by Jesse Milns.