Poor Little Rich Girl is packed with party-dresses, providing girly-girls with a sea of tulle, sequins, ruffles, and jewels for their next big event. (Or, if you're me, brunch.)

The racks contain a surprising mix of brands. There are the more flamboyant, prom-appropriate poufs from the likes of Betsey Johnson , but there's also a nice ratio of more fashion-forward frocks by contemporary lines like Voom and Dolce Vita .

Then you have, of course, your standard-issue Nicole Miller , Shoshanna , and BCBG Max Azria .

Separates like Guido and Mary jeans, Line cashmere, Mackage coats, and Lush shirts are here, too, but dresses are co-owners Lynn Conway and Sarah Puppi's passion.

"Buying a dress is a treat--it's more of an experience," said Conway. "You almost become friends with the person helping you, and they treat you more like it's an experience."

If you're into the body-con trend, there are bandage dresses from Shoshanna ($369), or if you prefer something chic, there's a black matte sequin tank dress from Mink Pink ($129), Dolce Vita's super-short raw silk romper ($260), or Black Halo 's one-shoulder sheath with a feathered neckline ($455).

(On the other end of the taste spectrum were some horrifying Betsey Johnson pieces, which looked like a parody of bad prom-dresses with cheap-looking sequins, tacky colours, and stiff netting. Betsey's stuff is always a little gaudy, but these gowns offended even my sometimes out-there style sense.)

But there's a time and place for everything, right? While I never really wear these types of dresses, I even found myself fond of a purple ruched column ($475) from perennial eveningwear favourite Nicole Miller.

For my next brunch, maybe?

Photos by Dennis Marciniak