Multi has recently opened on the suddenly bustling stretch of Augusta in South Kensington Market in a small space formerly occupied by the Kapisanan Philippine Arts and Culture Centre . It's the product of one-time Korean Fashion editor Sunshine Won and Samuel Swanson from New Zealand who were inspired by the trendy streetwear shops dotting large Asian cities like Tokyo and Seoul.
Inside, metallic silver paint sits on the walls with raw gas pipe racks expressing futuristic feelings while traditional Japanese Asanoha patterned wooden benches evoke the beauty and balance of old and new. Racks of t-shirts, shorts and jeans come hand-picked from the owners' buying trips to South Korea and Japan. There's an emphasis on menswear although they're slowing expanding their smallish selection of women's t-shirts and accessories.
The brands that can be found here are mostly exclusive to Toronto and include such hard-to-find labels as Brixton, Ctrl, Dime Piece, Eriffs, Graniph, Foreign Family, Homeroom, Name Ribbon, Nicole Club, Rocksmith Tokyo, Operation, Sixpack France, Triko and Too Blackguys. There are also a few Japanese magazines and some fashion and design books that would blend in nicely with Function 13 across the street.
Sunshine tells me that every six weeks the store rotates the art on the walls - they're currently showing French artist Jimmy Chiale who's larger pieces are priced from $500 to $1,500. There's also a DJ booth and a downstairs party space (shared with the Kapisanan Philippine Arts and Culture Centre). Prices come in at about $40-$50 for the t's, $50 for the shorts and around $150 for the jeans.