Duer is a Vancouver-based line of high-performance clothing, disguised as everyday wear.
At first glance, the store's stock looks like your regular menswear stuff, with dark indigo jeans, khakis, and varying colours of trousers hanging from the walls.
But while they look and feel like regular pants to the touch, Duer's products are actually designed to be worn while doing outdoorsy activities like biking, hiking, and even mountain climbing.
Launched in 2013 by a former jean-maker at Levi Strauss, Duer unsurprisingly offers something called Performance Denim pants.
Unlike regular jeans, though, these are made from real denim but also a mix of cotton, a polyester fabric called CoolMax, and a bit of lycra.
What that means is these pants—which come in either a slim or relaxed fit—are stretchy, anti-bacterial, and water-wicking; wear them in the dead of summer and you're guaranteed not to get sweaty.
They come in a variety of washes, and like pretty much all of Duer's pants across the board, cost $139.99 each. Duer also has a signature gusset look that's designed to prevent 'crotch blow-outs': a term which needs no explanation if you're a man who's struggled with thigh-fitting jeans (and the chaffing that usually ensues).
They've been pre-washed, meaning you don't have to worry about staining any white furniture with streaks of raw blue denim. As is the case with most jeans, it's recommended you only wash it after the first 50 wears and hang them to dry.
There are Performance Denim fits for women as well, though the store right now caters predominantly to men's clothes.
Another look is the No Sweat Pant, a five-pocket affair that you can get in a slim fit, relaxed, in shorts, or jogger-style, and in seven different colours.
It's actually an alternative to your usual khaki pants, made with eucalyptus and wood fibres for a look that's simultaneously work-friendly and casual.
Other styles include the Live Lite pant, which is touted as the ideal travel pant. It's perfect if you're going to, say, a press conference in Arizona and don't want to show up in above-the-knee chinos.
The priciest pant in the store is the line of rain- and wind-proof Weather Proof Denim, which costs $199 each. Decked out on the inside with a scuba suit-like membrane and reflective patches, you could actually jump into a lake with these and come out dry.
The back of the store has an area equipped with monkey bars, a climbing wall, and a swing, to test out if the pants can keep up with your athletic prowess.