Blue Button Shop Toronto

Blue Button Shop

COVID-19 Updates

Blue Button Shop is currently open but their offerings and services may be affected due to the pandemic. Please contact the business directly for more information about any changes. Is this your business? Please contact us if you would like to update this message.

Blue Button Shop opened last week in Dundas West as a way for owner Brian Cheuk to bring a bit of Japan to Toronto. But, instead of the loud, youthful side of Japanese fashion we all know and (subjectively) love, the unisex clothing boutique focuses on "Otona" style - mature and refined, with subtle yet fun details. The decor is also rooted in this sophisticated approach; the white walls and hardwood floors are simple background elements to the less-conventional plumbing pipe racks and antique shelves.

Blue Button Shop Toronto

As for the clothing, Brian stocks around 30 brands straight out of Japan as well as a handful of other international labels, many of which can't be found elsewhere in North America. He explains that though all of them prioritize quality, each has a different story and thus a unique final product.

Blue Button Shop Toronto

Minotaur marries functionality with new-age design to produce a "revolutionary level of quality" - a concept evident in a reversible windbreaker that's solid blue on one side and printed with a satellite image of Earth on the other ($319). Heller's CafĂŠ pulls inspiration from vintage pieces to create high-end workwear, like deep indigo men's jeans with large pockets and contrast stitching ($299). Evam Eva uses innovative textiles in their unisex separates - a lightweight wrap cardigan made of washi paper yarn ($309) quickly becomes my favourite item in the shop.

Blue Button Shop Toronto

Brian also leaves a lot of room for accessories, stressing that bags have become a bit of a personal obsession. Only the stiffest canvas and toughest leather are used in totes ($250) and satchels ($300) by Southern Field Industries - materials that will no doubt become more and more beautiful over time. Colour-blocked socks ($32) and sunglasses ($379) litter the shelves by the cash, along with totally necessary grooming products like beard oil by Prospector Co ($34).

Blue Button Shop Toronto

Blue Button Shop's well-rounded list of brands isn't stopping here. Brian tells me that the future holds more trips to Asia and more magazine scanning to find the perfect additions to the boutique: made-in-Japan clothes that "make you happy..." without being gaudy.

Blue Button Shop Toronto

Photos by Morris Lum


Blue Button Shop

Leaflet | © Mapbox © OpenStreetMap Improve this map

Join the conversation Load comments

Blue Button Shop

Latest Reviews

Maguire

Iridium Spa

Hair Granted

Studio Fontana

611 Purple Factory

State & Liberty