REESE'S brand is taking over a Toronto convenience store for a limited-edition pop-up

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Chocolate lovers, there's a major celebration happening this long weekend that you won't want to miss.

May 18 marks the annual celebration officially dubbed "I Love REESE'S Day" in honour of the iconic REESE'S peanut butter and chocolate pairing — and this year, the brand is inviting fans to join the festivities in person.

From Friday, May 15 to Monday, May 18, the REESE'S brand is hosting a takeover at Circle K at 381 Mt Pleasant Road, transforming the everyday convenience store into a fully decked-out chocolate shop, complete with bold and shareable moments that make it a must-visit long-weekend destination.

A sweet-tooth's paradise

Along with free samples of your favourite peanut-butter-and-chocolate treats, fans can also expect limited-edition merch, REESE'S themed decor, photo ops, and interactive moments.

reese's It's all designed to celebrate the iconic brand and bring REESE'S fans together for one unforgettable weekend.

Your favourite REESE'S chocolates and treats

For a classic REESE’S experience, try a REESE'S King Size (four cups in one), or go for bigger and bolder options like REESE'S BIG CUP King Size

reese's

Or maybe you're all about something a little more indulgent, which is where REESE'S BIG CUP with REESE’S PIECES and REESE'S BIG CUP with Chocolate Lava come in to play.

And for a crispy twist, don't miss REESE’S Sticks King Size, crispy wafers layered with peanut butter and chocolatey goodness for the ultimate treat to satisfy every snack mood.

This exclusive event is only happening for a limited time at Circle K, 381 Mount Pleasant Road location. Stop by, take part in some shareable moments, and enjoy every second of the peanut buttery action.