Toronto craft beer makers seeing unprecedented demand for delivery
Craft brewers are used to pulling long hours and making lots of deliveries, but demand for beer delivery has gone through the roof now that people are currently self-isolating.
"We weren't delivering before, but now we've had to," says Billy Madden of Black Lab. "We also have pretty loyal customers and followers. From my perspective the demand has been unreal. I've been on the road 12 hours a day making home deliveries from Mississauga, Markham and as far east as Bowmanville."
Small local microbreweries make a lot of their sales through their tap rooms and to restaurants, and currently these two main avenues of income have completely dried up. While the demand for beer delivery can be staggering, right now it's necessary to make up for lost revenue.
While we are certainly not on the front lines, we are relieved to be deemed an essential service and can keep our Bottle Shop and delivery service going to continue getting great craft beer to all of you and keep our staff employed. If you know of a healthcare professional in Toronto who could use a care package, tag them in the comments below! We’ll randomly select a few of your suggestions and deliver a free 6 pack to their door (keeping a safe distance) 🍻 📸 by @a.mckenzie33
"About 80% of our beer was sold through our restaurant or other restaurants so there is a lot of beer available," says Matt Park, Brewery Director at Burdock. "There have been more orders than we expected and we are extremely grateful for every single one as it’s the only thing keeping us afloat right now."
Jordan Rainhard of Rainhard Brewing says, "We definitely saw an increase in demand. We've never really been a heavy online orders brewery but last week basically made up for what we would have sold in the tap room."
However, some microbreweries aren't so lucky, even with the surge in demand for delivery options.
We have added an additional delivery day so you can continue to #StayHome. Our NO CONTACT deliveries will be made every Tuesday and Friday. Be sure to include your cell number with your order so we can text you when we arrive and leave it outside your door. Deliveries will be made between 12 and 5pm (roughly). Our free delivery is for orders over $50 in our delivery area; south of Lawrence, east of Kipling and west of Victoria Park in Toronto. We thank everyone for their continued support and for staying home during this time. #flattenthecurve #beerdelivery #supportsmallbusiness #localbeer #community
"We are currently seeing completely unprecedented online ordering," says Doug Appeldoorn of People's Pint. "Even though we are seeing better than usual online sales, it's still nowhere near enough revenue to make up for the shortfall of no longer having the taproom open for service and selling our beer to restaurants and bars.
"We've had to reduce staffing and hours and scale back the volume of beer we produce in an effort to cut costs. However we are happy to support social distancing and flatten the curve. Together we can beat this thing and hopefully as a business we can weather the storm."
Hector Vasquez at People's Pint
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