Feast is Toronto's new meal delivery service with a twist
There's another new meal delivery service launching in Toronto, but this one differs from the pack. Instead of offering up food from an array of local restaurants, Feast serves proprietary meals cooked fresh in its Corktown-area kitchen.
"What we're trying to do is provide a premium, healthy, clean food experience but at a price point that offers a lot of value," says CEO Steve Harmer.
Harmer and the Feast team took over the space formerly occupied by Jamie Kennedy's Gilead Cafe. That's where they prepare their menu. Delivery people, on branded bicycles, pick up the meals and ride around downtown Toronto during the lunch rush.
"When an order comes in, our technology is looking for the nearest bike that has that inventory," says Harmer.
This ensures speedy deliveries - Harmer estimates customers can get their orders within 10 minutes. And, when bikes need their stock replenished, electric cars drop off more food.
After a few months in beta testing, Feast launched its app on December 7. Right now, however, the service is limited to the downtown core from 11:30 a.m. to 1 p.m. But in the new year, it'll be adding dinner to its roster.
Feast's menu changes daily, but there's always vegetarian-friendly options, like today's Ontario heirloom carrot and quinoa salad. And, the company sources all its meat from local farmers.
For Harmer, the focus on locally grown, healthy food is important. He grew up on a farm in Southern Ontario and spent a chunk of his professional career working in digital marketing at Blast Radius. Now, he's combining his passions with Feast.
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