MUJI Toronto has levelled up—with two floors, to be exact.
The flagship of this Japanese lifestyle store has expanded from the slightly underwhelming store at the Atrium into an enormous extravaganza of minimalist Japanese goods that you could easily spend hours exploring.
This 19,125 square-foot upgrade feels like a condensed Ikea, but better, if you’re more interested in organic cotton shirts and specialty stationery than Scandinavian homeware.
But it doesn’t end there: this new and improved MUJI also has several new fashion lines (like a new activewear line, or a commendable one-size fits all collection) and tons of new services like embroidering, printing, and even engraving.
The first thing you’ll see when walking through the store is the new MUJI Labo section, which features more experimental cuts than the store’s usual, classic looks.
Seasonal pieces like reversible jackets are sold and, depending on how buyers like it, are eventually brought back for more affordable prices.
At the top of the first floor elevation, you’ll find the new embroidery section, where you can get a variety of MUJI t-shirts, dress shirts, handkerchiefs, and cotton tees spruced up with some custom designs.
There’s a booklet full of designs of varying prices: text starts at $5 for 10 letters, costing an additional 50 cents per extra letter.
Graphics like little bows and the like cost $3 to $10, and only take about 15 minutes to half an hour to complete.
There’s a massive back wall of women’s leggings, stockings, socks, and the ever-handy non-slip foot covers. Next to it, the shoe section features the usual slip ons ($49) plus a new line of leather footwear like lace up heels ($129).
Near the Atrium exit, you’ll find beloved bathroom items like the super cute toothbrush holders ($5.50), 100 per cent organic towels, and a brand new aroma bar.
This little station is where you can buy MUJI’s two sizes of diffusers, and even make a custom scent for $22 by choosing from 48 blends of essential oils like ylang ylang and lavender.
Head through the essential clothing pieces like plain long sleeves and cotton wide leg trousers to the escalators upstairs, where the brand has truly outdone itself with a plethora of fun new areas.
Expanding their popular stamp section, the store has a new sticker station called MujiYourself where you can print custom stickers for free.
A relaxation area with block chairs sits in the centre of a book section with literature like The Matcha Cookbook, and a plant section selling locally-sourced greens that use pafcal (a spongy material) instead of soil (perfect for vertical gardens).
There’s even a coffee bar selling $2 coffee from different local roasters (right now it’s de Melho Palheta).
But aside from the kids and maternity section, the new furniture corner with all of MUJI’s Canadian website catalogue, and the custom order rug service, the best part of the second floor is the counter right by the escalators.
Here’s where you can get your original and social media photos printed on a MUJI shirt ($14), tote bag ($8 or $14 for a large), apron ($14), or pillowcase ($18) at the digital fabric printing station.
There’s also laser engraving done here, where you can get up to 15 letters ($5) engraved onto objects like business card holders, pencil cases, notebooks, and other applicable MUJI gear.
This improved MUJI is a wonderland for all things Japanese. While the brand has never been lauded for being the cheapest option by the Eaton Centre, it's an absolute hub for those who love the kind of refined, quality goods that, right now, only MUJI offers.