The TTC is changing its alert chime sound this week and here's why

The next time you're riding the subway in Toronto, you may want to have a closer listen to the sound the train makes at each stop.

On Thursday, the standard alert chime commuters know is being replaced by a version sung by local choir Singing Out, for a limited time only for the duration of June in honour of Pride Month.

The group proudly describes itself as Toronto's largest non-auditioned, mixed-voice, 2SLGBTQQIA+ community choir that has been providing a safe and judgement-free space in the city for singers of all types for more than 30 years.

An ad sharing the news of the new Pride Chime, as seen at Ossington Station this week. Photo submitted to blogTO by Adam G. Wynne.

Posters have also been installed around TTC stations to celebrate the new Pride Chime, which will be music to the ears of transitgoers who may usually fail to even notice the familiar "ding" on their daily trips around the city.

Singing Out told blogTO that they're excited an honoured to be part of the TTC’s Pride campaign this year, especially in such a unique way.

"It is so important that we as a community raise our voices and be heard and we could not be given a bigger platform in Toronto," vice-president Noah Witenoff said.

"This creative sound takeover is a great way to celebrate our 30 years of singing with pride in Toronto and we are grateful for this amazing opportunity."

#TTC operator Krysten Crunch (with the fab magenta locks) and members of @SingingOutLGBTQ choir joined @CP24Breakfast today as we prepare to celebrate #PrideMonth
Krysten is driving our bus in the June 25 parade.
You'll also find the bus on the Wellesley 94 route in June. 🌈 pic.twitter.com/YmQQH4qtMg

— TTC Media Relations 📰🚌🚋🚈 (@TTCNewsroom) May 31, 2023

In the past, the TTC has served as the official tourism partner of Pride Toronto, and celebrated with specially wrapped transit vehicles for the occasion.

This year, residents can look out for a TTC Pride bus will be taking part in the annual festivities and parade on June 25.