fuck 2020

A Toronto agency just released the perfect video ode to 2020

A Toronto social impact agency has created a video campaign and it's one big "f--- you" to 2020.

Public Inc. created the #EFF2020 holiday campaign to acknowledge just how bad the past year has been.

The minute and a half clip says "f--- you" to everyone and everything that ruined 2020. Amongst things called out were COVID-19, toilet paper hoarders, murder hornets and of course, New Zealand for being better than us.

Phillip Haid is the founder and CEO of Public and told blogTO that they wanted to reflect on all of the major things that have happened over the past few months, while supporting a good cause.

Instead of giving corporate gifts this year, the company used their holiday gift-giving budget to make a donation of $2,020 to The Mental Health Coalition and the Black Health Alliance. With this video, they want to encourage and inspire others to do the same.

"Given the fact that depression and anxiety are going up because of the pandemic, we felt like supporting mental health made a lot of sense," said Haid.

People on YouTube and Twitter have really resonated with the company's message. The video gained over 45,000 views in 24 hours.

Haid says he is "so heartened" by the response the video has received. 

"I think we really wanted to make a campaign that's cathartic. That helps people acknowledge what we've all gone through, acknowledge a lot of the pain that's happened this year, but with a hint of optimism to show it wasn't all bad," he said.

Those interested in hearing the uncensored version can check out the video here

Lead photo by

Public Inc.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

These are the biggest fish ever caught in Ontario

Ontario city has worst unemployment rate in Canada and Toronto's isn't much better

Innocent-looking Ontario songbird is actually brutal 'butcher' that impales victims

Here's where Canada ranks among the best countries in the world

The only species of venomous mammal in North America calls Ontario home

Enormous lineup of hopefuls looking to apply at Toronto job fair shows reality of market

Canadians divided on 'stupid' plan forcing federal workers to attend office 3 days a week

Toronto security camera screams warnings at everyone who passes on sidewalk