This should be invisible

coronavirus ontario ads

Here's what Ontario's new COVID-19 ad campaign looks like

The province's multi-million dollar campaign to spread facts and guidance amid the 2019 novel coronavirus pandemic has officially launched to the public.

coronavirus ontario adsThe informational ads started being disseminated via digital, broadcast and print platforms across Ontario on March 14, and are intended to help remind the public of best practices to avoid large-scale community spread.

coronavirus ontario adsThis expanded campaign will complement previous material issued by the government, and will continue to evolve to incorporate new advice from health officials, such as the latest travel restrictions and ways to help protect others.

coronavirus ontario adsPublic transit and panic-buying etiquette are (thankfully) addressed, as are things like avoiding mass gatherings — which governments around the world have been calling for — and sanitizing the personal belongings that we tend to touch most frequently.

coronavirus ontario ads

New signage about COVID-19 has also been introduced at airports like Toronto Pearson International Airport this week, among other new measures to help educate the public.

Doug Ford and his team have told media that the best way to prevent further spread of the virus is through such "direct" communication with individuals, families and businesses.

Photos by

Ontario


Join the conversation Load comments

Latest in City

Video shows someone riding their tiny scooter on a busy Toronto highway

Toronto business out $50K after same couple breaks into string of rental shops

Almost 100K pieces of plastic trash removed from Toronto harbour in just 4 months

Toronto school bus falls into 10-foot sinkhole

Ontario is currently hiring for a ton of positions that make around $100K

Man arrested for hitting nine different Toronto banks during armed robbery spree

Toronto cop taking heat for arguing with random strangers on social media

Blow-up dolls confuse and delight TTC riders on random Toronto subway trains