TTC doug ford

TTC spoof ad skewering Doug Ford appears on Toronto subway

An unusual ad has been catching the attention of TTC passengers this Friday morning with its off-brand font, low-res stylings and unconventional installation.

Someone appears to have taped two long, white pieces of paper atop an illuminated ad panel inside a Toronto subway car sometime early Friday.

On the paper is printed a rather lengthy message, for an ad, and one of the transit commission's own campaign titles "The TTC Way." But this is no ad for the TTC itself (if the presence of Ontario Premier Doug Ford didn't tip you off).

ttc riders campaign"We need better TTC service now! But Premier Doug Ford's plan to steal our subway and hand it over to big business and developers won't deliver better transit," it reads.

"Even the provincial transit agency admits their plan will delay new stations and lines. We'll end up paying more to ride the subway. That's not the TTC way."

The poster encourages readers to text "ourTTC" to a phone number that does not belong to Ford in order to connect with the premier. "Don't steal our subway!" reads a single line under a photo of his face.

While no website or organization is attached to the ad itself, it bears the hallmark colours, sentiment and style of local public transit advocacy group TTC Riders.

Sure enough, the grassroots organization seems to be responsible for the play, tweeting out a link to its website with the exact same images sent to us this morning.

Concerned Toronto residents can learn more about the group's campaign against Ontario's proposed TTC subway system upload here.

Lead photo by

TTC Riders


Join the conversation Load comments

Latest in City

Toronto ranked 2nd most expensive city in Canada but not high on world list

There's a new TTC station coming to the ferry docks and here's what it will look like

People in Toronto are furious about the eviction of homeless campers from Trinity Bellwoods

Here's what the latest plans for Toronto's new Waterfront LRT line look like

Man arrested with large butcher's knife outside Premier Doug Ford's home

Toronto police announce biggest drug bust in the force's history with Project Brisa

Toronto was in awe at last night's sunset and the photos are absolutely spectacular

Toronto is removing people from homeless encampments in Trinity Bellwoods Park