ttc ad campaign

New TTC ads remind people not to be creepy

If you use public transit to get around Toronto (or any city for that matter,) we don't need to tell you that people can be horrible to each other.

Harassment happens so much on local busses, streetcars and subways the TTC was compelled to launch a dedicated "incident reporting" app earlier this month.

The stats alone are scary, with 55 sexual assaults reported so far this year alone, but nothing can drive home the scale of this problem like seeing, experiencing, or – in this case – reading about transit harassment first hand.

A post shared by Kelly Aiello (@kellyjaiello) on

A powerful new public awareness campaign, rolled out in tandem with the aforementioned SafeTTC app, is putting riders directly into the seats of those who've been targeted by racism, homophobia, sexual harassment and other forms of violence while riding the rocket.

The campaign, announced last week, includes the recent installation of physical advertisements in transit vehicles and at stations around the city.

Dubbed "This is Where," the ad series uses frank and honest language to tell the stories of real people who've been harassed on the TTC, in the same space that customers happen to be sitting in.

A neat little #sticker placed on the #ttc #thisiswhere.

A post shared by adam reed (@mrorangeirish) on

"This is where Suki was spat on for rejecting a stranger's advances," reads one ad. "This is where Julia was groped on her way home from work," reads another.

The stories may sound extreme to those who haven't experienced this type of behaviour, but they're 100 percent real according to the folks behind the campaign and as evidenced by the many people praising the ads online.

"My name makes it on a streetcar," wrote one woman of an ad about a woman leaning away when stranger tried to kiss her. "Kind of fitting as the [act] mentioned did happen to me once."

Lead photo by

shanzeh25


Join the conversation Load comments

Latest in City

Here's the list of all streets in Toronto that could get dedicated transit lanes

A church in Toronto is taking requests for prayers and people have a lot to say

Multiple families fighting against eviction from Toronto apartment complex

A raccoon prepared for lockdown this week by visiting a Toronto Best Buy

Ontario just passed a bill to make Daylight Saving Time permanent

10 options for Christmas tree delivery in Toronto

A neighbourhood in Toronto is now filled with inflatable holiday llamas

New report shows Ontario's COVID response not actually led by chief health expert