Toronto tunnel (but really cave) builder Elton McDonald wants to capitalize on his two minutes of fame with a new crowdfunding campaign to get his construction company off the ground. The goal is rather modest: $10,000 to cover the startup costs and to launch a youth program involving landscaping around Toronto.

It's quite hard not to like this kid. Along with his doe-eyed reaction to the media bonanza that his tunnel kicked off, he seems genuinely passionate about construction and his community. Normally my cynical alarm bells would go off with a campaign like this, but here it just make sense. He'd be foolish not to leverage the name-recognition he temporarily enjoys.

Even his belief that he's now widely known at "The Digger" is smile-worthy. Besides, the cause seems like a good one. "Through this program I plan to teach youth the skills that I have learned doing this sort of work," he explains on the Go Fund Me page. "The money raised will be going towards providing the youth with breakfast in the mornings, costs for equipment and tools, transportation, workshops, as well as fun outings."