Rebrand TTC logo

Another rebranded TTC logo

Every so often graphic designers do up mock TTC logos to strut their stuff or for class assignments, and I always love taking a look at the results -- even if I'm not a huge fan of each attempt. Whether good or bad, for some reason it's just cool to see someone take a stab at redefining a logo that's become so iconic for Torontonians.

The last logo redesign we came across just didn't do it for me at all, but there's something about this one, put together by Matthew Yu, that I find compelling. A former student of Sheridan College, the now Brooklyn-based designer created it a while back, but I've yet to see much evidence of its existence floating around the web aside from a reprinted Applied Arts Magazine article (which has a small image of a black version of the logo).

What do you think?

The two and three dimensional mix looks cool, but for me the best part is the way the logo is expressed as a subway line itself. And, hey, even if the TTC wouldn't go for it, it looks pretty slick on that red t-shirt. Not sure about the font, though...

TTC rebranded logoTTC rebranded logoTTC rebranded logo

Hat tip to Dylan Reid, who tweeted this earlier today.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Unbelievable video shows nude blood-covered man fleeing attacker in Toronto

Ontario girl set to make history as Canada's youngest university graduate ever

A 98-year-old casually performed a record-breaking CN Tower EdgeWalk

Ontario company fined nearly $100k for spewing noxious cat litter fumes

Perfume confused for gun in the weirdest Ontario police call

New futuristic pedestrian bridge is in the works near Toronto

Video shows man spitting in another driver's face in tense Brampton road rage incident

7 TTC subway stations will shut down for this entire weekend