Friday, April 18, 2014Cloudy 10°C
Galleries

XPACE

Posted by Derek Flack / Posted on March 11, 2009

XPACE GalleryXPACE. XPACE. XPACE.

This, my friends, is what is known as search engine optimization. The sooner I mention the name of what I'm profiling, the more likely it is that Google's web crawling robot will place my entry near the top of search results involving this name. I do this so blatantly for two reasons. On the one hand, I'm vain, and I like as many people as possible to read what I write. On the other, and certainly more altruistically, I would like to see XPACE Gallery get the attention it deserves.

XPACE GalleryIncorporated in 2004, XPACE was originally located on Augusta in Kensington Market. But around two years ago, they moved to their current location on Ossington. The space is both open and large, with 1200 square feet on the ground level and a smaller area in the basement for special exhibitions (i.e. those that can accommodate a low ceiling). Insofar as the main space is used solely for group shows, the open concept layout works quite well. Not only does it allow the curators to resist cramming works close together (always a rookie mistake), but it also invites the viewer to dwell upon each piece in equal measure.

XPACE ArtFully funded by the Ontario College of Art and Design (OCAD) Student Union, the focus here is squarely on emerging artists. Although many of these up-and-comers are affiliated with OCAD, the number is lower than you might think. Derek Liddington, the gallery Director, estimates that 40% of the artists whose work is shown at XPACE are not OCAD students. Considering the funding source, this is surely a more than healthy balance. Submission applications take place every three months or so and are preceded by workshops that the gallery offers to help artists through the process.

XPACE Art 3 pairsThis last bit of information reveals a lot. The focus here is not just showing emerging artists, but educating them as well. As Derek puts it, XPACE sees itself as "a giant conduit for training, exposure and experience in general." Along with these workshops, the gallery also hosts artist talks/lectures and has some OCAD students on staff to help foster curatorial experience. This is one of the reasons why it's important that the gallery has such a polished appearance and prides itself on professional conduct. The artists who show here gain the credibility associated with the gallery. Perhaps more importantly, they can see their (early) work displayed in an environment that I would imagine gives the feeling of having arrived at a milestone. And with no gallery fees, the financial burden that can come with showing work is kept to a minimum.

XPACE art photo wallIn keeping with the effort to gain exposure for young artists, XPACE ensures that the gallery space is constantly hosting events that will get people into the gallery. Be it magazine launches, film screenings or various educational workshops, the space tends to hold events on a weekly basis. The shows themselves also turnover quite quickly - say every three weeks or so. And this too is designed to ensure a maximization of exposure, in this case based on the number of artists whose work is shown.

The one thing that you won't find at XPACE is price tags. Because the gallery's mandate is to foster creativity first and foremost, the thinking is that not making the work available for sale (at the gallery) will help artists to focus on provocative and engaging work, rather than on what they think might sell. Art that provokes and art that sells are, of course, not necessarily oppositional, but for those who are emerging on the scene, the mere avoidance of the disappointment that comes with unsold pieces is probably reason enough to eschew selling the work in the first place.

20090226-XPACE exterior.jpg

20090226-XPACE art 2 photos.jpg

20090226-XPACE for christopher.jpgFor information about the artists whose work is depicted in this profile, please see the exhibitions page of the gallery's website.

Discussion

4 Comments

keesic / June 5, 2008 at 08:54 pm
user-pic
Artist Run Spaces need more people like Sabrina Russo...please never leave!!
someone / October 4, 2010 at 03:13 pm
user-pic
I wish they would move back to Kensington Market. :( much nicer and safer area or just closer to OCAD. walking distance would be amazing! students would come by all the time! and they should be open during the mornings and afternoons. I'm planning to go back to XPACE but no one I know goes there. I guess I should go alone but I hope it won't be too awkward if I go alone. :( that's why I wanted to go during the morning/day. :D
structial steel erection / May 4, 2012 at 01:41 pm
user-pic
So I actually do not really understand why you see details the way you do, but it certainly added a brand new side to how I thought of this before.
Gizem / February 3, 2014 at 10:55 pm
user-pic
Comment's author: geenng01/21/07 08:40:00 PMApple的確是家超有創意的公司 iPhone有兩款 在美國官方價4 GB的是$499 8 GB的是$599 實在是很不便宜 現在也不清楚綁約的會是多少 如果還是$499和$599 那單單價格就會讓好些人望iPhone興嘆 不過如果簽兩年約低過$300或甚至$200 那很多人都會轉去用iPhone吧 不過在台灣的話 恐怕不少人不會在乎其價格吧 肯花上萬元新台幣去玩手機的 大有人在 不過 我想iPhone不知耐不耐刮 我的iPod就要層層保護才行 據說iPodNano尤其超不耐刮 不過iPhone似乎不太好用套子什麼的包起來 因為它得用手指去直接碰觸熒幕才行 總而言之 待它推出市面一陣 先讓別人試用過了再說吧

Add a Comment

Search

Find a Gallery

Or use the options below to assist you in locating a Gallery in Toronto.

Search Results

Please select criteria from the dropdown menus above to start your search.

Reviews

Recent Reviews

Refine the list using the categories below:


Loading...
Other Cities: Montreal