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Fashion Stores

I Miss You

Posted by Briony / Posted on August 6, 2008

I Miss YouI Miss You is one of those stores that I tend to avoid for fear of dropping mad cash, as the sheer girth of the wad I'm usually tempted to blow in this higher-end vintage shop is directly proportionate to the many covetable one-of-a-kind treasures on offer.

After slinging vintage privately for more than a dozen years, Julie Yoo decided to open this for-reals shop on the newly hip strip of Ossington Avenue. I Miss You--located just north of Queen Street West--houses a more upscale selection of vintage than most shops in town.

Instead of the usual reams of seventies and eighties synthetic day-dresses crammed in higgledy-piggledy, the emphasis here is on a smaller and more selective collection of vintage frocks that also includes high-end brand names from Yves St. Laurent to Christian Dior.

I Miss You Dresses
Browsers beware, however: the more elegant feel of the store means a little bit less relaxed customer service. Many vintage-slingers in Toronto and elsewhere are laidback, friendly, and willing to haggle or shoot the shit. That's not really the impression you get here.

It's a little off-putting, but I guess it comes with the territory when your vintage wares are so fancy-schmancy and in such wonderful condition, with none of the stains or rips that can often be found at your run-of-the-mill vintage store. Yoo drycleans and touches up all her pieces before sending them out on the floor. "You never find them in this condition!" she laughs.

The brand names and the higher-quality pieces she ferrets out are what drives up the price-point (think way more than thrift stores or most independent vintage boutiques, but, generally, less than The Paperbag Princess or Cabaret).

I Miss You ClutchThe clothes tend to be in colour-coded sections, with the exception of a few theme areas (fifties party dresses, bright sixties maxi-dresses). The standouts are the swathes of cocktail and party dresses from the forties, fifties, and sixties, including plenty of black beaded numbers, a drop-dead gorgeous fifties cream silk party dress with a bubble skirt and beaded bodice ($349), a floor-length lilac prom-style dress complete with crinoline and netting ($175), and a sixties dark navy brocade shift with thick straps trimmed in white fur and jewels ($125).

(I never really bother browsing the aforementioned synthetic day dresses, however--they're often overpriced, and the same pieces could be gotten at a thrift store or your standard vintage store for much less, albeit maybe in a slightly less better condition.)

There's a smaller selection of blazers, skirts, blouses, and jackets, too. I dug the eighties Thierry Mugler nipped-in black blazer ($225), the uber-cute pink tweed Holt Renfrew jacket trimmed with pink fox fur ($295) from the sixties, and the handful of white beaded sweaters.

A rack of shoes carries a variety of high-heels, from emerald green pumps to a pair of gold lame pin-up heels from the forties ($149), and there often are a variety of designer scarves on offer from Hermes and Pucci...but they go quickly!

I Miss You BagsThe store's an accessory hound's dream--tonnes of colourful, often eighties vintage bags line the walls, like the big red purse with the black snakeskin toucan ($45), a gray snakeskin clutch ($45), and a shiny red eelskin shoulder-bag ($85). In the past I've picked up a small turquoise leather purse with snakeskin detailing, and a big brown leather tote with a chunky metal dragon decal, each of which were under $70. For those who like their purses of an older vintage, there are scads of older brown snakeskin numbers--often from the forties or so--that run a little more.

Those looking for older jewelry are in luck, too: Yoo stocks a small selection of Bakelite pins, along with a display case full of sparkly costume jewelry from all different eras. Like everything in the store, they might set you back a wad, but what a wonderful way to go.
I Miss You Ossington



allybopeep / January 18, 2011 at 01:12 am
more like miss my money
FS / February 8, 2011 at 01:31 am
I actually find the folks at I Miss You MORE friendly than the other vintage stores on the Ossington strip. At IMY they're not overly friendly but willing to lend a hand which is way better than exited hipsterinas from the other vintage stores who just look at everything you wear and say "that looks so good on you". I agree that the quality at I Miss You can't be beat. I've met the person who owns the place a few times and she seems super cool in a laid back, intelligent way. That could explain the service. Good review though, thank you.
andciek / April 14, 2011 at 03:30 pm
again, another great boutique with no website!
KS / July 22, 2011 at 12:15 am
I was in this store a week ago, and asked to try on something on the mannequin. The person helping me said "this is at the most a size 26 in the waist." I said that I would still like to try it (knowing that the size wasn't too far off my actual size, and that all vintage dresses fit differently). The women then said, "Do you need a measuring tape to measure your waist?"

I have never been more hurt and insulted in a retail experience. I won't be going back to this store, and I suggest that they have a close look at the way they offer customer "service." If they keep talking to women this way, they won't be in business much longer.
AD / August 22, 2011 at 01:46 pm
I was in on the wknd and bought a few things but was so incensed by the time I left I wished I hadn't...totally rude, distinterested service from the shop owner
Tara / November 30, 2011 at 11:07 am
Is this place super expensive?
Stephanie / December 21, 2011 at 02:29 am
To the author KS about her vintage clothing mishap...:

The reason they make you measure and make sure you are sure is because if you rip, tear, or damage the dress in any way the damage is sometimes irreparable! They give those measurements for a reason and stick by them because the merchandise is irreplaceable! Those store owners see women walking in and out of those stores day and evening and have a good idea about how many inches a girls waist size is. They have likely sat back in the past and let someone with a 27 or 28 inch waist try on a 26 inch waist dress and have seen the struggle and strain they put the dress through (or worse off... even tear the fabric or bust a seam! Always try on dresses that are an inch bigger than your waist size for the best fit.

If they don't talk to women this way, they won't have any merchandise to sell to their customers! At MOST a 26 means at MOST a 26... They know the dresses better than you do. Yes all vintage fits different, but take the advice from the seasoned store clerks.

I don't dig their customer service either, but it's definitely a fun store to take a look around. I much prefer Gadabout. Similar in prices, but with a more curated collection (and a lovely staff! Janine and Victoria are just fabulous kittens!)

Add my facebook page: Winsome Vintage

I will have my website up and running soon with excellent vintage dresses to boot. Pictures up in early February.
Lindsay / January 24, 2012 at 04:20 pm
My husband bought me a Dolce & Gabbana braclet from I Miss You Vintage for Chritmas. After wearing it once I received such a terrible rash- I had to be seen by my doctor. When I called the store I was shocked by the nonchalant attitude of the woman, Angie who answered the phone was totally disinterested. After I pushed for more details on what the braclet could have been cleaned with etc. She offered the call the owner. Apparently the owner is "too busy" to call me back personally- and when I asked for the owner's email address I was given the generic store email (told the owner does not like to deal with issues personally). Heaven forbid she give her direct email to one disgusting customers.

I will NEVER shop at this store again. I know they won't be around much longer, surely they will be too cool to care.
Kimberley Marquis / January 25, 2012 at 07:40 pm
Hi there,

I am a student at Ryerson University studying Fashion Communication. For my final Thesis I am doing a book on people who love and are obsessed with Vintage. I was wondering if I could interview you. It would be an email interview. I would need a few photos from your store that you could send me, and photos of your life that make up who you are as a person who loves vintage. If you are interested, please email me and let me know! This would be greatly appreciated! Thank you for your time.

tammy replying to a comment from Lindsay / February 12, 2012 at 02:17 pm
lindsay you must be some kind of idiot to think that the bracelet that your husband bought for you at i miss you vintage has anything to do with the store directly. obviously you had an allergic reaction to the metal. so why don't you just suck it up and make sure your husband is aware of the metals that you are allergic to? you sound like a serious handful, and i'm sure your business, and shitty attitude won't be missed. enjoy ur rash. hopefully it crept up to your face and inside your big mouth.
Jane replying to a comment from tammy / February 17, 2012 at 12:38 am
Tammy, she isn't being a diva. She is concerned about her health! I'm sure you would too. Plus, I believe that anyone would be enraged by the disrespect and poor customer service they receive from this store. By the look of your reply towards Lindsey (insulting and being rude to someone you most likely DON'T KNOW), I would think that you're someone who has some sort of connection to the store--whether it's working there or having a friend/family member work there--or your a complete bias who doesn't have anything better than cyber attack someone who was worried about their well-being and obviously looking for some answers to her problem. Please, with all due respect, grow up.
Alexa D'Argenio / March 2, 2012 at 05:16 pm
My name is Alexa D'Argenio and I am a Producer for Cineflix Productions. We are working on a new show; created by the Producers of the hit TV shows “Canadian Pickers” and “American Pickers". This new show, tentatively titled “Top Collector” will be a competition TV show, as several teams will set out in pursuit of the BEST PICK, ultimately earning the title of Top Collector!
We are currently casting for Canadian "Picking Partners"- two people that pick together at flea markets, yard sales, barns, sheds, etc. We are looking for people that are charismatic, knowledgeable about collecting, know how to spot hidden treasures, and flip items for profit. Pickers who specialize in collecting items such as vintage toys, oil and gas memorabilia, pop culture items, cast iron, TV & movie memorabilia, and other interesting and unique items!

If there is anyone you think might be interested in entering the competition and being a part of this show, we would love to hear from them! I am also attaching a flyer that you can post on your website, Facebook page, etc. or distribute as you see fit.

For more information or to APPLY to be on the show, please email me at
Ludmila / March 19, 2012 at 09:24 am
There are always a few nice pieces, and their accessories are definitely carefully selected. That said, the prices do not mirror the quality of the garments. My friends and I have on a number of occasions found items that should have never made it to the rack because of fading, distressed fabrics, and the like. I came across a silk blouse this Saturday that had seen better days (loose threads from years of laundering) with a price tag of $168!

I wouldn't recommend coming here to shop for clothes, but if you're looking for vintage designer bags and jewellery, definitely check it out.

And yes, the customer service leaves much to be desired. If you don't look 'money', the staff are not likely to give you the time of day.
Sandra / May 3, 2012 at 11:12 pm
Went with a friend to I Miss You the other day and it was one of the worst retail experiences we have ever had. The woman was more then rude, she was outright hostile. Wouldn't answer questions just starred at us. To the point we thought something was actually mentally wrong with her. To top I all not the best merchandise. I think a lot of fakes. Oh well! Lots of other great vintage in they city with a lot less weird rudeness.
Melissa / August 13, 2012 at 02:20 pm
I was in the store today and witnessed the most horrific customer service! Two young girls (seemed high school aged) were shopping with their parents. The one girl asked to try on a dress and the sales associate told the girl "Are you sure? This is a size zero, and I just don't know... well don't force the zipper it's a consignment piece" in the most condescending tone. I completely understand the need to protect your merchandise, but there are many more tactful ways of saying this. The associate could have said "it's a delicate piece so please be careful", but to clearly insinuate "you're too fat for this dress" is just uncalled for.
I ran into the family a little ways down the street, at another vintage shop, and stopped them to say how disgusted I was and how uncalled for such abuse is. It ends up they were visiting from New York and were completely horrified by the event. They told me they have never experienced something so degrading, even in New York, and I could tell that the girl was very upset.
Way to go I Miss You! Please continue to spread poor body image to all your future customers!
Kitty / August 18, 2012 at 11:22 pm
After reading all the comments, will not be going here. Why waste my time or money?
Jessica / August 25, 2012 at 06:55 pm
I have wanted to go into this store forever!! Spotted it a few years ago, and have wanted to go in ever since. Was thinking about checking it out tomorrow, but, will not be after reading these reviews. Shame on them.
Sheila McElrea / September 27, 2012 at 02:39 pm
I frequent I Miss You often and have loved it since i first stepped foot. Angie, the manager, has always
greeted me with warmth and is extremely helpful without pushing sales on me. I cant say enough how impeccably organized it is. Wonderful service and beautiful product. Thank you!
Silva / October 14, 2012 at 08:19 pm
Over the last few months, I’ve purchased two pieces of costume jewellery from the vintage shop I Miss You. Both pieces are wonderful and I love wearing them. I would agree, though, that the woman who works in the store on weekdays is incredibly condescending and has a really rude way of speaking to people. I happen to work in the area and usually stop in the store once a week. Much of the merchandise is designer vintage and has a high price point. Admittedly, when I go in, I usually just look around. However, a few weeks ago, I went in and thought I would try on a Chanel skirt. (I actually had it in my head that I would treat myself and buy it!)

Interestingly, when I inquired with the sales associate about the skirt in the window display, she looked up from her laptop and told me that the skirt was over $300—which I thought was strange because I hadn’t asked her for the price. It was obvious to me she had assumed the garment was out of my price range (based on my appearance, I guess) and had absolutely no interest in allowing me to try it on. So I left the store and haven’t been back since. But her behaviour that day really did affected me; I felt like crap for the rest of the afternoon because of some stupid sales associate’s bad manners. And although I’m still mourning the loss of that skirt, I really should thank my lucky stars because I’m $300 richer for it!

There are many, MANY quality vintage clothiers in Toronto (and I Miss You is definitely one of them), but I have to ask: With that type of service, why the hell wouldn’t you shop elsewhere?
amanda / November 12, 2012 at 01:06 am
definitely skipping this place now, and i hope they read this. whether you're thick or thin, poor or rich, customer service is of the utmost importance. i hope they get shut down.... and them some. i'll take cabaret over this anyday, and i suggest we form a boycott. :P
GG / January 4, 2013 at 08:40 pm
worst experience ever!!! ignored at the stores and when I asked for help, they made me feel like I was interrupting them.Complete assholes
Paulina / February 19, 2013 at 01:58 pm
it's funny to read all the negative comments, because i'm an avid shopper at i miss you, and have found that the staff is super nice, knowledgeable and willing to help. not sure what all you haters are talking about. the product is amazing, and the prices are fantastic for designer pieces. oh ya, they've opened up another store at dundas and dovercourt, so they must be doing something right. i will keep shopping here, and will tell everyone i know to shop there too.
Jackie / July 29, 2013 at 08:18 pm
I was also thinking of going to check this store out since I've driven by many times but after reading such overwhelmingly negative reviews, I'll be skipping it too. I just can't support a place with such blatant disrespect for people.
Dalia / August 6, 2013 at 07:00 pm
Thought I'd check out this place today since hearing so much about it. Couldn't believe my eyes at all the beautiful, lightly-worn, high end pieces. I wanted to try on everything! Prices were high, but it's all well know designers. When I asked the girl if I could try on a couple pieces, she didn't not hesitate to help me. She was funny and a bundle of information. I left with a beautiful top, and felt great about what I bought. This is now one of my favourite stores in the city!!
Cathy C replying to a comment from Tara / September 26, 2013 at 03:00 pm
I Miss You has a Facebook page with location hours of operation etc.
Jessica / October 28, 2013 at 01:40 pm
I am a first time customer at I Miss You. Saturday, I bought a dress, completly in a rush becasue my fiance was sick waiting for me in the car. The following evening, to my surprise, I took out the dress from the bag only to notice the beading on the shoulders and other parts of the dress were missing and danggling with thread. To my shock I thought, they must be able to take a store credit towards a future purchase.

THEY DO NOT! And, to top it all off I now have a dress I paid $75 for that is virtally useless and destroyed to begin with! I asked the Manager to speak with the Owner of the store and I was denied! She said she does not deal with customers!??? What kind of business are you running???? I would say a pretty shitty one if you want returning customers. I have shopped at many other consignment shops and high end vintage. It's too bad, you have lost a valuable customer!

Imissyou / November 16, 2013 at 08:13 am
Hi Jessica. We did give you a credit for the full value as you requested! You even came in the following day and used it towards another purchase. The store manager NEVER said the owner was unwilling to help you. She merely asked how SHE could help you so she could resolve your request. We recognize when the condition of a particular item is overlooked. We happily credited you and took the dress back. Even though when you ran in to the store in a rush the day if purchase, you told us that you needed something in a rush to wear to a Halloween costume party that night! We explained that the beaded flapper dress had been reduced and marked 'as is' and that we don't take returns on items worn for Halloween, but we happily made the exception and were satisfied. There was no need to phone and email with threats and hostile tone. Where are the other shoppers that were in the store at the time of that phone call who could hear the conversation and commented on the aggressive phone manner of the caller? You see blog TO readers, there are often two sides to what you read here.
Hannah / January 19, 2014 at 07:08 pm
I have been shopping at I Miss You Vintage for YEARS and I have NEVER had a negative experience. I have always founds amazing pieces and have left satisfied. Whether I was eyeing a Chanel bag, fur coat or Steve Madden boots the staff ALWAYS helped me, offering me a seat, putting my items into a change room and not being overbearing. I would highly recommend this store. I will remain shopping here. It's one of my favourite vintage stops on the Ossington strip and for good reason.
Hannah / January 19, 2014 at 07:16 pm
Ps for all of those people complaining about staff did you tell the person in the store how you felt? I just don't see how posting on the internet fixes anything. If something isn't ok with you say something then and there.
Jen / January 25, 2014 at 01:56 pm
I have to say this is one of the best stores for designer resale. I've been in numerous times and made quite a few purchases over the years. I've always been giving the best customer service and believe that all these negative comments are from haters who are jealous of the store and only want to hate on it to gain some sort of enjoyment by being negative. Despite what people write about the store I will always shop here and recommend it to all my friends.
Keep up the good work I Miss You, you are ahead of the game.
amandita / January 29, 2014 at 12:19 am
will be skipping this store after reading the reviews. i feel terrible for anybody who has experienced any of the rudeness, body shaming, idgaf attitude of the store, at least until i see new staff and some acknowledgement.
Hailey / January 30, 2014 at 01:45 pm
Have to say after reading these reviews, both positive & negative I needed to check it out for myself. My experience at the store was really pleasant. I was greeted by a women who was working behind the cash, and she explained they were having a sale and to let her know if I needed any help. After perusing the store for a couple minutes, the lady came over and asked if I was doing alright and if she could 'offer any assistance.' I didn't end up buying anything, but understand that you can't believe everything you read on the net, because it's just not true. When I have a little extra cash, I will be back because they have amazing designer stuff at great prices.
val / March 21, 2014 at 05:32 pm
I came into this store today (Mar 21, 2014) and had the WORST SHOPPING experience of my entire life. I am 5"3, 115 pounds and I picked up 3 dresses to try on (3 small, 1 extra small....I usually fit into both sizes no problem). The lady working there (middle-aged brunette, about 90 pounds)REFUSED to let me try on 3 of the 4 dresses I chose saying I was too big and would rip the dresses (she literally looked at me like I was an elephant). She then proceeded to let me try on the XS dress (ironically) and then poke her head in my changeroom and tell me the dress was a bit tight on me and not suitable for my body!!!. I am a curvy, yet thin, woman with a relatively large chest so yes, some dresses may look more curve hugging on me than other women who are shaped differently but that is NO reason to put a woman down. The dress fit well, my male companion full agreed, but after her rude judgemental opinion, I left and will never return or buy anything from that store ever again. It is sad because it used to be favourite vintage store but after that horrible customer service debacle, I will never set foot near it again.

It is really a shame that a sales woman would not only refuse a sale based on a woman's shape, but then put her down to boot. I have NEVER felt so judged by another woman in my life, and for no reason! My friend and I walked out of there completely in shock. This woman should not be allowed to work with other human beings. Shame on her.
Val replying to a comment from Melissa / March 21, 2014 at 05:54 pm
I feel for those young girls..clearly we had the same body-shaming salewoman. Why does the owner keep her here?! She is most definitely losing sales for the store. She lost mine and god knows how many other women left feeling inadequate, judged and quite frankly, hurt.
Val replying to a comment from KS / March 21, 2014 at 06:05 pm
I am sorry you and I both had similar experiences. My dresses were in my size range yet I was still told I was too big based on her allegedly better eye vision and knowledge of MY body.

I was in sales for years and I would never ever treat someone like she treats customers. It is appalling and not simply to do with tearing of the clothes (as she claims). I have worked in many high and low-end stores and happily (Holt Renfrew the last of the higher-end stores)and I would NEVER treat a customer like that despite our clothing items being on the whole more expensive than those found in the store. Plain and simple you do not shame a woman based on her body and if you are concerned about sizing, then simply state that nicely and do not stare at her like she is an overweight moron who wants to deliberately ruin clothing. No matter how you cut it, this behaviour is not ok and all of us who have felt her judgement should be apologized to. Plain and simple. We are not lying vengeful customers nor are we hateful, we are simply warning others against feeling like crap the entire day afterwards (as I do now).

And to the person who made a comment about us not voicing our concerns (whatever they may be) in the store instead of online, trust me, I did. Sadly, she did not seem to care one iota.

Tricia / May 11, 2014 at 10:30 am
I Miss You isn't cheap, but they have a great collection. I have been in several times with several different friends. It's a high-risk destination because some pieces come home with me occasionally, but that's my only complaint.
Tom / May 15, 2014 at 06:09 pm
As a guy, shopping for a gift for my mom can be a nightmare, but want to give credit where credit is due. Went into I Miss You today and was very pleased with the outcome of this store. The women who assisted me (long brown hair and blue eyes) was helpful, considerate and had a great suggestions which made this task easy and pleasant. I left with a beautiful necklace that my mom will love, and am thankfully to have received such great customer service. Keep up the good work I Miss You. Top-notch store!!
jennifer replying to a comment from allybopeep / May 25, 2014 at 11:21 pm
Hi Everyone,

I totally empathize with you as today May, 25, 2014 I walked into the store out of curiosity and saw an Hermes scarf I was on the fence in the past about purchasing at the Hermes boutique. Instead I bought another but reflected recently that if I did see The Tree of Life scarf I would purchase it at consignment as Hermes no longer carries it. So never or not boldly in my face have I been discriminated against-today tadaa...the sales woman was so reluctant to have me touch it never mind try it on. Her voice, tone, expression communicated to me that she didn't want me to try it that sale was lost. I felt so humiliated that I had to express my shopping experience. The funny thing is the sales person didn't care to stop dressing the mannequin and give me her attention. She continued about her business while I stood telling her of my shopping experience and how discriminatory she was....her response "well the other customers didn't seem to think that!" Yes, this is the self-entitled, unrefined completely care less attitude of the I Miss You representation. The funny thing is that the owner doesn't seem to care because as I've read other comments there are other customer who have had a negative shopping experience. Seems to me the owner is not customer focused and perhaps doesn't need business. All I know is that I am going to Fashionably Yours or other consignment shops and will tell about this Miss You store. Obviously the owner doesn't know that it takes 1 negative comment to quickly spread into 9 then 20 and so on but like I've said the owner couldn't care less and doesn't need business! We should all boycott this store! I get top notch treat at the Hermes boutique and to think this little second hand shop has balls to treat its customers like this!
Karen / June 18, 2014 at 09:05 am
I'm surprised by all the negative reviews because I've never had anything but positive experiences at I Miss You. I'm a tall, curvy woman, size 10-12, and I usually have a hard time shopping vintage or designer consignment. It's true that most of the clothing in the store is too small for be but I've hunted down some amazing pieces. For the most part, the salespeople leave you alone while you're looking but are happy to jump in once you're trying things on to suggest complimentary pieces or alterations.

There's another reason larger women should love this store: the shoes! I Miss You carries a lot of designer shoes in sample sizes (8-11)---runway models are tall ladies with big feet. You can get a lightly-worn pair of gorgeous designer heels for the same price as some of the higher-end mall brands.
Katherine / June 24, 2014 at 09:01 pm
I love quality clothing - vintage or new. My wardrobe is a mix of new quality, Canadian and American made/designed and vintage pieces. I have been to I Miss You Vintage several times and purchased items on a few of occasion and I must agree - the sales people have generally appeared indifferent to customers and the products (although on my last visit the sales person did provide me with her (unprompted) thoughts on the pedigree of the clutch I purchased which was a nice gesture. If I'm going to spend several hundred dollars on a dress I feel it is reasonable to expect genuine interest in my business. This store has fabulous clothes - they just need a customer service ethos to match.
Caroline / July 11, 2014 at 04:55 pm
heard Lady Gaga made a special trip to this store - can't be that bad.

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