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Fashion Stores

Gotstyle (Distillery)

Posted by Robyn Urback / Posted on December 5, 2012

Got StyleGotstyle has ventured into the Distillery District and with it, women's clothing. The formerly menswear-only shop has just opened its second and larger location, stocking its new sprawling 6,700 square foot space with both men's and women's clothing. And like the lower Bathurst location, this Gotstyle will also have a salon (for both sexes) and an in-store tailor too.

Got StyleThe venture into women's clothing is great news for the partner of the Gotstyle dapper man, who has long had to assist in Ted Baker perusal without being able to pick up pieces for herself. Though Gotstyle Distillery is still very much in its opening stages, the main floor will host an integrated mix of casual menswear and womenswear, with business and cocktail attire on the upper floor (currently still under renovation) and sophisticated accessories peppered throughout. The Mezzanine level will also feature Green Room for wedding parties, plus a pool table to keep groomsmen hands busy during long party fittings.

Got StyleGotstyle has been menswear all the way since its inception in 2005, which makes the expansion into womenswear (plus the addition of the new store, of course) all the more surprising. But when I sit down with operations manager Charlotte Jenkins to discuss the women's Moose Knuckles parka now hanging off a Gotstyle rack, it all seems to fit into a larger Distillery plan.

Got Style"This was a condo sales centre for a long time," she says remarking on some of the renovations Gotstyle has done in the space. "The Distillery actually came to us, looking for independent retailers to move into the space."

Got Style"Well, we spent a lot of time just looking at who was shopping here," she continues. "And we found that there were really a lot of couples. The men are no longer the 25-year-old guys looking for jeans and t-shirts, but the 32-year-old man who is engaged, married, and out shopping with his partner. So women's clothing was a natural fit for a store in this area."

Got StyleSome of the women's clothes have been pulled from familiar Gotstyle lines — Ted Baker Women and Tiger of Sweden, for example — though many are all new and exclusive to Gotstyle's Distillery location. They include local brands such as Cuchara jewellery and Jenny Bird, plus others including Leigh & Luca, Rachel Roy, Malene Birger. Only the Distillery location will offer both women's and men's clothing; lower Bathurst will stick to men and men only.

Got StyleThe decision to move into the Distillery in the first place was motivated by owner Melissa Austria's affection for different neighbourhoods. "She really believes in this one as especially up-and-coming," explains Charlotte. "With the Pan Am Games, new condos, other developments in the east — this area really will see a lot of new growth in the next five years."

Got StyleBut in terms of the more immediate future, Gotstyle Distillery hopes its second floor will be renovated and ready by the time January rolls around, with the details of its in-store salon hopefully figured out in the next few weeks. But power couples and well-dressed (or else, aspiring well-dressed) pairs can stop by the new shop now and both leave with bags.

Got StylePhotos by Kat Rizza

Discussion

5 Comments

BillyO / December 5, 2012 at 02:49 pm
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Big fan of Gotstyle (Armando and Melissa are great) and can't wait to check this location out, especially when they've got both floors going.
Bobby Q / December 7, 2012 at 12:05 pm
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Liked it better when it was just for men
Ed / December 12, 2012 at 08:34 pm
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Its a short
Reggie / December 13, 2012 at 03:00 pm
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Hey Bobby - no worries our Bathurst location (and eventually our new online store) will still be all for men. I don't think we'll ever lose that part of the biz :)
John / January 1, 2013 at 10:43 pm
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I'm pretty much the biggest GS fan there is, the whole staff are AMAZING, friendly and make you feel like family. Melissa has done an amazing job with this second location and I think it's a super welcome addition to the distillery.

As with any locally owned and operated business I wish Melissa, Reggie, Char and the rest of the team at GS all the luck in the world with their expansion and future plans.

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