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Eat & Drink

Toronto to get its first cat cafe

Posted by Aubrey Jax / March 25, 2014

Cat Cafe TorontoA dose of cat nip for Toronto pet lovers -- word is soon not only will you not have to fly to Asia to visit a cat cafe, you won't even have to plan a road trip to Montreal or Vancouver (who both have their own scheduled to open this year).

Smitten Kitten Cafe is "still in the infancy stage" according to co-owner Jen Morozowich, and is slated for a yet-to-be-determined address in Koreatown. The concept will be akin to existing kitty cafes, which have become dream destinations for North American animal lovers who for various reasons don't or can't have cats at home: a coffee/pastry item and time to hang out with cute felines, all for a small cover fee.

The cafe won't just be a place to play chess with some friendly aristocats -- there are also plans to sell toys and host movie nights and Q&A's with veterinarians. Morozowich, who's volunteered with the Annex Cat Rescue and Toronto Humane Society, and her business partner, restauranteur Jeff Jarvis, will be sharing more information about Smitten Kitten in May of this year. Since you'll have to wait a while after that to meet these rescue cats (all will be available for adoption), in the meantime you can check out our posts on animal rescue groups and stray cats in Toronto.

Photo via Feline DaCat on Flickr.

Discussion

109 Comments

Toby / March 25, 2014 at 02:06 pm
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A cool an indoor extreme park for cats!

happyjack / March 25, 2014 at 02:16 pm
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amazing! I love it!
Dericious / March 25, 2014 at 02:19 pm
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So this is following the Red Lobster model where you get to pick which lobster in the tank you would like for dinner?
Sam / March 25, 2014 at 02:20 pm
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mmmm... free range kitty
Cas replying to a comment from Dericious / March 25, 2014 at 02:22 pm
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Just remember that the biggest one isnt always the tastiest
Andrew / March 25, 2014 at 02:34 pm
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The owners might want to think about changing the name to something else... there is already a design studio in Toronto called Smitten Kitten! They make a wide range of papergoods and gifts, have been in business for years, and sell stuff in a number of stores in Toronto and across Canada (http://smittenkitten.ca)
Candice / March 25, 2014 at 02:39 pm
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OMG OMG OMG OMG about time haha I can't wait!!!!
Rusty / March 25, 2014 at 02:48 pm
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BLINK. What was that? A cat cafe, lasted about 3 seconds. FFS get a life people.
Sarah replying to a comment from Andrew / March 25, 2014 at 02:49 pm
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Thank you! I thought it was a bit bold to step on SK's established name like that. Hopefully the long lead time will allow them to change their minds about that detail.

Aside from that, I can't wait to go and escape my own cats to play with new random ones!
jennifer / March 25, 2014 at 02:55 pm
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Hey all
I've reached out to Smitten Kitten regarding the name. I would never want to take business away from another local company. We are totally different in our operation. I am more than happy to sell their paper goods at the cafe.
Keith / March 25, 2014 at 03:09 pm
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There's already a Smitten Kitten in Toronto that's been around since 2005...seems wrong to use a name already established in the city.
d / March 25, 2014 at 03:24 pm
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how do you get around health regulations and serving food?
p replying to a comment from d / March 25, 2014 at 03:40 pm
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yeah, how does that work?
d / March 25, 2014 at 03:40 pm
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"But as Toronto food safety manager Jim Chan notes, you have to jump through a number of hoops to meet the Ontario food safety regulations when it comes to live animals. Anywhere — even a patio — that provides table service is automatically off-limits. The PawsWays café is actually licensed as a takeout place, and can only use disposable plates and utensils." - http://www.thestar.com/news/gta/2012/11/05/how_dogfriendly_is_toronto.html

dodie / March 25, 2014 at 03:43 pm
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How does one go about applying to work at the cat cafe??
Stina / March 25, 2014 at 03:47 pm
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How can I get a job here??? This is literally a dream come true!!
jennifer / March 25, 2014 at 03:48 pm
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There will be no sale or serving of food. Food/beverages will be included with the cost of entry and will be available in a separate, feline free area. Guests will select their food/beverage items to take with them to the common area.
jennifer / March 25, 2014 at 04:01 pm
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We will be accepting resumes in the summer. You can send them to smittenkittencafeto@gmail.com
Michelle / March 25, 2014 at 04:05 pm
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Honestly, it would be awesome to work here! Cool idea, working for a great cause.
dodie replying to a comment from jennifer / March 25, 2014 at 04:06 pm
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Yay!
important / March 25, 2014 at 04:12 pm
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anyone else wonder if this place will be the cats meow?
The Turd Burglar replying to a comment from important / March 25, 2014 at 04:26 pm
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Actually, I checked with my sources and it will in fact be, the bees knees. Sorry to disappoint.
A.V / March 25, 2014 at 04:27 pm
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If SmittenKitten is something already established, perhaps "2Paw4 Cafe"? ;) A play on "To die for"...lame..maybe.
S / March 25, 2014 at 04:28 pm
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What's the entry fee gonna be?
important replying to a comment from The Turd Burglar / March 25, 2014 at 04:33 pm
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Well isn that just the cats pajamas!
Carol / March 25, 2014 at 04:47 pm
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I have owned cats all my life. I think it's a great idea and a way to promote their adoption. You certainly couldn't do it with dogs!
Anne / March 25, 2014 at 05:12 pm
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Great idea and way to promote cat's adoption. Will it welcome children with parents?
dyck replying to a comment from Benedict / March 25, 2014 at 05:49 pm
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Its this concept that's idiotic.
Shantih / March 25, 2014 at 06:14 pm
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I think it's a wonderful idea because by interacting with the cats people will get attached and want to adopt them~so this is great! Best of luck, when is it opening?
Michael Jones / March 25, 2014 at 06:20 pm
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I've been to a couple of cat cafes in Japan, including one which was really some crazy cat lady's studio apartment that sold beer out of her fridge. A remarkably therapeutic experience. Looking forward to this. :)
Rita / March 25, 2014 at 06:30 pm
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Do what you want with having a cat-people cafe but CHANGE THE NAME. Smitten Kitten is a well-established business here in Toronto that I adore for it's uniqueness.

Since you are "still in your infancy stage" you can pick something else to call your business. As for your idea to carry Smitten Kitten products in your cafe - I think that is a terrible idea that will confuse customers.
Bitchin' Bats / March 25, 2014 at 07:12 pm
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That's my new resto/cafe...yup, they be flyin' 'round! Look for it in Liberty Village soon!
Catharine / March 25, 2014 at 07:43 pm
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I need to work here! (Take note, proprietress! :)
Noa replying to a comment from jennifer / March 25, 2014 at 07:52 pm
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I hope you guys are going to serve vegan food. I always find it rather distasteful that someone proclaiming they are 'animal lovers' can eat animals. I hope this place it truly about love and respect for all living beings.
Mrkgnao! / March 25, 2014 at 07:56 pm
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I would love to go to the kitty cafe!!! There should be multiple locations throughout the city.
Moira W replying to a comment from jennifer / March 25, 2014 at 07:59 pm
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Why can't you just come up with a name yourself?
Blob Ford / March 25, 2014 at 08:15 pm
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Cats make me happy!
Sarah / March 25, 2014 at 08:17 pm
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Hello! FYI since Smitten Kitten Cafe is "still in the infancy stage", I recommend changing your name to avoid confusion of affiliation with the established Toronto design studio Smitten Kitten.
smitten / March 25, 2014 at 09:01 pm
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please sell these products too

https://www.smittenkittenonline.com/
Milo replying to a comment from jennifer / March 25, 2014 at 09:30 pm
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What about 'Smitten Kittens' (since there's going to be more than one kitten) to side-step the name issue without too much change? Of course, given that Smitten Kitten is an existing name of both a Toronto shop and an adult sex store that has a considerable online presence, perhaps a unique name would be a better option.
Michelle replying to a comment from jennifer / March 25, 2014 at 09:34 pm
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So we cannot apply right now? I'm looking for a job and would love to help out part-time.
jay / March 25, 2014 at 09:46 pm
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Was there any thought put into this at all? Flash in the pan..
LP replying to a comment from soft kitty...warm kitty.. / March 25, 2014 at 10:15 pm
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This is a joke right? Grow up.
friv 3 / March 25, 2014 at 11:17 pm
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A kind of new and it is highly specific, what can we bring passion as well as personal preferences with animals.
Bubbles / March 25, 2014 at 11:37 pm
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Obviously you have to change the name to Kittyland
Trina / March 25, 2014 at 11:43 pm
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Fuck Cats!
The polls are in! WE WANT FORD! WE WANT FORD! FORD MORE YEARS!!!
MC replying to a comment from Noa / March 25, 2014 at 11:46 pm
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I also find gardeners who eat vegetables to be quite reprehensible.
Theslyestfox / March 25, 2014 at 11:54 pm
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It's all well and good that you contacted the Smitten Kitten paper people, and even that you'd sell their stuff but it will still be confusing to the public for marketing and even just simple google/yelp searches nevermind FB, Instagram/etc (especially since it's also an adult store/website here?!). Why not pick a more unique cat related name/pun? Caturday, Caturday Café, Kitty City, Cat's Meow, Catfé, Purrfetion, Cat's Pajamas, or even just "Smitten with/for Kittens" would help differentiate. Pretty sure you don't want porn to pop up when people google your family friendly establishment.
Earth Angel replying to a comment from Noa / March 25, 2014 at 11:55 pm
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I agree on that one!
Earth Angel / March 26, 2014 at 12:03 am
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I don't think any food should be served, maybe tea/coffee soft drinks, but to make this a drop in place for cats to have fun playing/roaming, and patrons reading cat chatting. The name does have to change since it is already used. I also hope that people make sure there bring healthy cats only in. It would also be a nice place to adopt rescues have consultants there to help with tips/maybe problem area's offering there free services. Grass root products, keeping it humble and community oriented. Good Luck Jen!
amy ammertyme replying to a comment from Andrew / March 26, 2014 at 12:06 am
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they should call it pussywhipped or café cat-puccino instead.
rederin / March 26, 2014 at 12:22 am
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There are so many businesses that have overlapping names. The two industries are very different, and if Smitten Kitten is okay with this, then everyone else should be too. Their business is their concern. Btw, this is such a great idea!
Inky Dinky Spiders / March 26, 2014 at 04:16 am
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Just rented space for Inky Dinky, all spiders to be rescue spiders. The spiders will run free in the whole place, crawling all over our patrons! Spiderman costumes worn by all staff!
Tory / March 26, 2014 at 07:12 am
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Is it a win win? Business plan and cost to the customer will decide that...
Lisa Worden / March 26, 2014 at 08:34 am
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Are you looking for employee's or volunteers?
SKHiring replying to a comment from Lisa Worden / March 26, 2014 at 09:34 am
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Yes, but we obviously want to ensure we hire people who use proper punctuation.
jennifer / March 26, 2014 at 09:36 am
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Hi all. Thank you for your responses! The good, the bad and the ugly. I appreciate them all. Regarding the name, Smitten Kitten is not trademarked, our product/service offering is VERY different and in fact, it will generate more awareness to the existing Smitten Kitten brand when guests look for the cafe. It's a win win for both.
We will be sourcing some pastries from local bakeries. My partner, Jeff Jarvis, is a chef and will also be preparing his to-die-for pastries. We will have vegan and gluten free options.
My goal is to create a comfortable, safe environment for all guests (human and feline). There will be VERY strict rules on cat handling. Our priority is to make the cafe a positive experience for all.
Regarding employment, please reach out to smittenkittencafeto@gmail.com in the summer
Thanks!
Jen
June / March 26, 2014 at 10:06 am
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I'm all for more ways to adopt cats... but I sure hope the viral state of all cats who come in is known, FeLv , FIV & FIP are killers.
Pot OF Gold / March 26, 2014 at 10:15 am
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I'd like to know how this type of business is being funded. Is this a privately owned business or because you'r having a vet on site occasionally is this getting some kind of government grant?


Movie Nights? Sounds like a mish mash of ideas that they're still trying to work out, a little early for a pre-lauch post about a business that so far just has taken the name of another business, but has no location, and no way of making money. Is the only thing really for sale Cat Toys and Cat food? Good luck
Pot calling the kettle... replying to a comment from Pot OF Gold / March 26, 2014 at 10:21 am
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Why post about a business that is nothing more than an idea at this point? The name is the last thing they need to think about, but its the only think they have? Are they friends of the author somehow? Can I test my ideas with a full post on BlogTo to?
Crystal / March 26, 2014 at 10:36 am
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Can I just drop off a cat I don't want anymore? I'm moving and can't take my cat with me.
Yvonne Mason-Potyok / March 26, 2014 at 10:55 am
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What a great way of getting more cats rescued and into their furrever home,nice to know there are people out there thinking outside the box. Thanks Jen, hope everything works out for you.
Q / March 26, 2014 at 11:00 am
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I love the idea! But could you please reconsider the name? Using an already established name will not only confuse people, but also upset a bunch of SK fans, who would otherwise come to your cafe.
From Metro / March 26, 2014 at 11:02 am
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Toronto to get its very own cat café, Smitten Kitten
http://metronews.ca/news/toronto/983373/toronto-to-get-its-very-own-cat-cafe-smitten-kitten/
Rog replying to a comment from Lisa Worden / March 26, 2014 at 11:05 am
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I think they're still looking for a business plan and a location before they even think about hiring employees. Although the owner isn't quitting her day job for this.
TheRealness / March 26, 2014 at 11:09 am
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So are we all OK with Zoo's now? Keeping animals confined for our pleasure and/or profit?

Stubborn replying to a comment from Q / March 26, 2014 at 11:15 am
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According to the Metro article she works in Marketing you'd think they'd understand the importance of a unique business name as well as listening to some early customer feedback BUT instead she thinks its a win win because they're going to confuse customers and drive them to each other businesses???
Stubborn replying to a comment from jennifer / March 26, 2014 at 11:23 am
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"Regarding the name, Smitten Kitten is not trademarked, our product/service offering is VERY different and in fact, it will generate more awareness to the existing Smitten Kitten brand when guests look for the cafe. It's a win win for both."

Umm I don't think the existing Smitten Kitten brand is looking for your help specifically to help drive their business they're doing a good job of it already. If anything people will find out about the cafe when they search for Smitten Kitten paper products not the other way around. Suggesting that your business which is no where near launching is going to help an existing established successful business is ignorant. This won't be opening this summer, create a logo create a name, all you want but but there's alot of red tape and regulations you have to go through before just renting a location and opening up the doors.
Lola replying to a comment from MC / March 26, 2014 at 01:32 pm
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LOL - I think I love you
Lola replying to a comment from Earth Angel / March 26, 2014 at 01:37 pm
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you should read the article again - it isn't a place for people to bring their cats. It is a place for people who don't have cats and want to spend time with or even adopt one of the feline patrons that are already there.
Lola / March 26, 2014 at 01:42 pm
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it would actually be very smart to keep the name and have the two places agree to cross promotion. In this day and age small business places need all the support they can get. If people can't tell the difference between a cat cafe and a gift shop then they are morons.
Vac / March 26, 2014 at 02:24 pm
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This is weird...come back to me when it's a Puppy Palace (place where you can roll around on the floor with many puppies)
James replying to a comment from Lola / March 26, 2014 at 02:33 pm
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When it comes to marketing and digital marketing you're actually working against each other to be the top ranked Smitten Kitten in Toronto. What would've been smart is to approach the original Smitten Kitten first and have the two places agree to cross promotion BEFORE you decide the name is yours.

As Smitten Kitten is an e-commerce site that sells their paper products online, I'm sure they want to remain #1 ranked searched Smitten Kitten online.
Sandy / March 26, 2014 at 02:37 pm
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So what happens to all the cats when this place is closed for 12+ hours a day at night?

Do they get to run free all over the place? Are they kept in small pet store cages waiting for someone to come and let them out? How will they be dealing with all the fecal matter cats produce in a cafe that sells food?
Don replying to a comment from Lola / March 26, 2014 at 02:54 pm
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Very Smart! I'll open a brew pub called Smitten Kitten on Bloor Street as well but in the Annex and my service and offering will be different from the other two. That way all three business can reap the rewards of marketing different services to our customers under the same name.
CM / March 26, 2014 at 03:07 pm
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Hey naysayers, if you're such big fans of the existing Smitten Kitten, how 'bout you let them decide for themselves if they want to cross-market with this café? I'm going to guess they probably have better business sense than the armchair economists posting here and are perfectly capable of making up their own minds.

As for the Google "problem", when I google "Smitten Kitten" the first link that comes up clearly says "paper goods and gifts". We can safely assume the link to the café will say "Café". We can also safely assume that the large majority of people will be able to figure out the difference between the two.
Hi ;-) replying to a comment from CM / March 26, 2014 at 04:13 pm
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People are allowed to be naysayers most successful entrepreneurs have dealt with, ignored or turned the naysayers negativity into positives for themselves when running a successful business.

The challenge here is that this is supposed to be crowdfunded, so what do I get for my donation? A free year membership? Part of a Co-op? Nothing? I still have to pay to get in even after I donate $500, and when the money runs out then what? More donations required to keep your dream of running a private business with cats that makes no money alive?

I just would like to see what the business plan actually is for this before donating any money, especially if the owner is not quitting their day job to make sure its a success.
Ron replying to a comment from CM / March 26, 2014 at 04:22 pm
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You can't cross market with something that doesn't exist.

Its getting press now, where is the crowd funding site. A week from now this will be old news to many of us and you'll be begging for traffic to the crowd funding site and we may or may not be interested then. NOW - today is the time to get the crowd funding site out there, I'm sure you've got reporters from newspapers, talk radio and TV wanting a small interview as a local interest story you need to tell the the web address today. Not come check on me in the summer for an update.
CM replying to a comment from Hi ;-) / March 26, 2014 at 05:02 pm
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?

I said nothing about whether anybody should donate or not. I was responding to people saying that they should change their name.
CM replying to a comment from Ron / March 26, 2014 at 05:03 pm
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You seem to have confused me with the owner of the business.
Jay replying to a comment from Ron / March 26, 2014 at 05:10 pm
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I would never pledge any money to a cause that is so poorly planned. I for one do not want to waste my money even if she did launch crowdfunding immediately.. there is tons more work to be done and ALOT more thought that needs to be put into the project.
Mannie / March 26, 2014 at 05:53 pm
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I'll have the Tabby Tartar and a Latte.

www.catrecipes.com
Ari replying to a comment from Dericious / March 26, 2014 at 07:13 pm
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Drop dead. These cats are for cat lovers. You dare set foot in that cafe and you will die a hundred times.
Lauren replying to a comment from Ari / March 26, 2014 at 10:16 pm
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Most cat lovers have a cat at home, I'm not going to cheat on my cat spending time playing with and coming home smelling like another cat.

Ally / March 27, 2014 at 12:39 am
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I wish they would use cats from the shelters!!!!!!!!!!!
Sue / March 27, 2014 at 01:26 am
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Oh this sounds like a fun way to spend time with the coolest creatures on earth, I just adopted a black older kitty, she is so sweet, so easy to care for, would love to sit with other kitties and give love. I hope it happens, good luck !
jane replying to a comment from The Turd Burglar / March 27, 2014 at 11:27 am
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awww I thought it would be the cats pajamas...
jane replying to a comment from Ally / March 27, 2014 at 11:32 am
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I believe they said they were using rescue cats... Humane Society and Rescue groups - available for adoption -
Sean / March 27, 2014 at 01:10 pm
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People who own cats are weird.
Belman / March 27, 2014 at 04:55 pm
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The idea that this is a win-win for Smitten Kitten (paper goods) and Smitten Kitten (cafe) is stupid. It's a lose-lose. Smitten Kitten (paper goods) is an online business that obviously relies on being the first thing people see when they Google "Smitten Kitten." Smitten Kitten (cafe) is a new business that needs an unambiguously positive buzz to generate interest. I am not feeling an unambiguously positive buzz.
Layla Morgan Wilde (Cat Wisdom 101) replying to a comment from jennifer / March 27, 2014 at 08:43 pm
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Jen, pls email me. I want to help promote etc.
Purrs,
Layla
Rob Ford / March 28, 2014 at 02:41 am
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Cockroach Cavern! My new pet resto! @Warkworth pen!
denise frenette / March 29, 2014 at 11:43 am
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I'm wondering if the innovators for this place have seen the Toronto Humane Society's renovated front area - a glass walled living room / play room to see what 'kitty - person' bonding occurs. It's very nice, and seems a great design for the suggested cat socializing cafe place. Will it have a similar design in mind? If designer/proprietors & feline lovers haven't seen it, check it out. // On the topic of names, I agree that choosing a new name would be wise. Smitten Kitten is not all that super for it anyway. Many play on words could be had that would blend the idea of cafe, kitten/cat & socializing, some suggested by comments above. Why not plan a contest for choice names with prize of free drop in for 'person and friend.' Some 'Play on' words that could be hashed over / reworked: Pause for paws cafe; The cat’s meow’; A Paw’s cafe ; Paw’s 4 u ; Step in for Paws; Cat’s java .

denise frenette / March 29, 2014 at 11:46 am
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p.s. - the glass enclosure for mingling with cats may help with offsetting concerns of the health regulations - bringing about a good separation between food & pet area.
Mama's Maggots / March 29, 2014 at 10:50 pm
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Rescue maggots only...rotting food and corpses (veggie material only)...expect no inspection passes!!
Jennifer / March 31, 2014 at 12:25 pm
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Hi all. Thanks again for your feedback. Although there are no legal implications and smitten kitten has not trademarked their name, out of respect for another local business, we have changed our name to kitty cat cafe. Stay tuned for updates.
Sarah / April 4, 2014 at 06:31 pm
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Cat cafes are played out. Maybe you should open a rat cafe instead?
Max / April 22, 2014 at 09:23 pm
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Yet another horribly disgusting invasion by weird pet owners who can't comprehend that animals are covered in poo and pee and don't belong anywhere near food.
Whitney replying to a comment from MC / April 25, 2014 at 10:47 am
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You're clearly an uneducated moron.
Toro / April 30, 2014 at 05:56 pm
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The race is on!
Pet Me Meow!

https://www.indiegogo.com/projects/pet-me-meow-toronto-s-first-cat-cafe#home
Alex replying to a comment from Noa / May 3, 2014 at 09:49 am
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Even PLANTS eat meat, PLANTS even think vegetarians are wrong, eat some bacon like a normal person, your body needs protein anyways
really, you're serious? / May 12, 2014 at 03:43 pm
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So am I to believe that no one has ever used the phrase "smitten kitten" conversationally? Because I have, and I am considerably older than the smitten kitten design studio. Perhaps they would like to relinquish it back to the wild. Get real, as if two business having similar/same names has never happened before.

Ray / May 21, 2014 at 03:20 pm
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Whatever happened to this hot topic???????

All silent on the cat front. A loud entrance but no followup?
Ray / May 21, 2014 at 03:34 pm
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"will be sharing more information about Smitten Kitten in May of this year."


MAY IS ALMOST OVER ANY UPDATE?
SassyB / May 23, 2014 at 11:15 am
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Is there a new email for applications now that you've changed the name, or is it still the smittenkittencafeto@gmail.com?
Also, would there be room for management/supervisory people? I've been kicking around cafes since early in my university career (about 7-8 years, now) and think I could be pretty handy when it comes to assisting in running a start up cafe.
Naturally, also a huge cat person, but I expect anyone applying would be.
Carla / May 28, 2014 at 11:46 am
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www.kittycatcafe.ca
J-Glo / June 5, 2014 at 11:27 pm
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I think this concept sounds fantastic! Good luck to you!

If people are seeking something a little different, later this summer I plan to open Toronto's first Ferret & Soup. We will have several broth-based offerings in an intimate environment our customers will share with up to seven dozen ferrets (mostly local heritage breeds).

Ferret lovers and ladle enthusiasts - please keep an eye out for our soon-to-be-launched $250,000.00 Kickstarter campaign ($75,000.00 for a new ventilation system and cage bedding and $175,000.00 for executive salaries and bouillon cubes)! Let's make our communal dream a reality!
Fingers Crossed / July 4, 2014 at 01:42 pm
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Well all the kickstarter deadlines have passed. Guess this won't be happening this summer. People need to put their money where their mouth is if they want this to happen.
Dean / August 13, 2014 at 12:13 pm
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WHAT'S GOING ON IS THIS HAPPENING OR NOT??? I thought we were getting a cat cafe in Toronto this summer.

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