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Eat & Drink

Behind the scenes at Cool Beer Brewing Co.

Posted by Ben Johnson / December 11, 2012

Cool Beer Brewing Co. TorontoCool Beer Brewing Co., located near the intersection of Islington and the Gardiner, probably doesn't immediately spring to mind when you're asked to name the breweries currently helping lead Toronto's craft beer surge. And yet, while you may have never had a Cool Lager, a Millenium Buzz Hemp Beer, or a Stonewall Light, it's almost certain that you've had a beer brewed at Cool Brewery.

That's because aside from brewing their own award-winning beers Cool Brewery also provides contract brewing and co-packing facilities for a dozen other local brewing companies, meaning their 28,000 square foot facility in Etobicoke is actually responsible for a lot of the great craft beer currently being enjoyed across Ontario.

I had a chance to speak recently with Cool Brewing's Andrew Costa and their brewmaster Adrian Popowycz about what exactly goes on at Cool, why canning machines can be so tempermental, and why they consider themselves the Kevin Bacon of craft beer.

Cool Beer Brewing Co.Can you tell me a little bit about the the history of Cool?

Andrew: Cool Beer Brewing Company was founded in 1997 by Bobby Crecouzos in Brampton, Ontario. Bobby had a vision to brew quality, all-natural beers and started with his flagship brand, Cool Lager, a 5% blond lager. By 2003, Cool was sufficiently well-established and launched another high-quality beer, Millennium Buzz Hemp Beer, a 5% hemp-based amber lager made with the finest BC hemp, dark roasted Alberta malt and choice German hops.

With Cool Beer Brewery expanding, in 2005 we outgrew our home in Brampton and moved to a state of the art, 28,000 square foot facility in Etobicoke at 164 Evans Avenue. Four years later, Cool launched another brew, Stonewall Light, a 4% smooth, refreshing, light lager with a hint of lime, which currently is still our newest beer.

Because Cool relied heavily on word of mouth, we were able to keep price points for all three brands low to appeal to customers. And while we originally started out kegging our beer for distribution to restaurants, during the growth and expansion of the brands, we started bottling all three brands and selling it in the LCBO and Beer Stores across Southern Ontario.

All three beers, by the way, have won awards at the Canadian Brewing Awards and the Ontario Brewing Awards. Most recently, Millennium Buzz Hemp Beer won Gold at the Canadian and Ontario Brewing Awards and Stonewall Light won Gold at the Ontario Brewing Awards.

You guys have slightly different price points and packaging than other brewers, right?

Andrew: A few years ago, we moved away from the standard six packs and offered something unique and different; a four pack at a reasonable price. Cool Lager and Millennium Buzz Hemp Beer are both offered in four packs. Cool Lager is four beers for $5 plus deposit and Millennium Buzz Hemp Beer is four beers for $5.50 plus deposit.

I know that Cool Beer Brewery offers contract brewing services to other brewers. What exactly does that entail?

Andrew: Cool Beer Brewery is fully equipped to co-pack or contract brew high quality beer, or any other alcoholic or non-alcoholic beverage. Our co-packing and contract brewing capabilities are targeted towards existing commercial brands with existing volumes or commercial licensed breweries looking to develop brands or holders of a brewing permit looking to build a brewery but require a co-packing bridge/solution.

Cool Beer Brewing Co.What exactly does that mean?

Andrew: Once approved, Cool brews the recipe, bottles and/or kegs the beer and packages it. We are not responsible for sourcing ingredients, bottles, packaging, or coordinating distribution for the other brewery.

What can brewers expect to pay to start a contract brewing operation?

Andrew: If they are new to the business, they should be prepared to invest in the business with a start-up capital of no less than $250,000 to $300,000.

How many breweries currently contract brew out of your facilities?

Andrew: Currently, a dozen breweries contract brew out of Cool Beer's facility.

Cool Beer Brewing Co.When I visited recently with the guys from Hogtown Brewing, I chatted briefly with brewer Vince Marsman about your new canning machine. He indicated that you guys were really excited to get it up and running, but that you've been having some issues with the machine. What's the deal?

Adrian: Unlike linear can fillers which basically pour beer into an open can at atmospheric pressure, Cool's new filler uses a counter-pressure approach in which the can is filled under pressure. This counter-pressure technique minimizes risk of airborne contamination. Furthermore, it allows much more flexibility for the brewer to can beers of different styles, carbonation levels, and temperatures — not to mention filling cans at much higher speeds. It can easily be argued that cans are actually better for craft beer because a can seam is more hermetically sealed than the crown of a bottle.

As for the issues, can fillers that operate at over 180 cans a minute are intricate, precision-built apparatuses that require finely-balanced components to operate smoothly and there is little room for error. Because of this they are very expensive machines.

This machine is one of the first — if not the first — in North America from this particular manufacturer. Like any newly-designed machine, there are always unforeseen and unexpected events and issues that creep up during commissioning. Add to this the fact that the machines are manufactured overseas and it can add another level of complexity because getting parts on a timely basis can sometimes be a problematic. While we would have preferred to be up and running by now, we can certainly state that we now have very intimate knowledge of the machine, which will benefit us moving forward.

Cool Beer Brewing Co.How many brewers do you have on staff? As the Cool brewmaster, what's your relationship with the other brewers who come in and use the facilities? For example, I know that the Hogtwon guys hired Jay Cooke to brew their beer, but are there other contract guys who will essentially just hand you a recipe? How does that work?

Adrian: At Cool the quality of our beers is paramount. For a brewery of our size we have one of the best labs around. We know exactly what the quality of our beer is and will not release anything that does meet our specifications. We apply this dedicated approach to all of our contracts. We treat every contract brew and co-packaging project as if it were our own. No short-cuts and everyone's 100% committed to do their best efforts. This is why cool is such an attractive place for contract work. We are sort of the Kevin Bacon of brewers because there are probably about six degrees of separation between us and all other Ontario's craft breweries. Most of them have some reason to come to Cool.

Andrew: At present we have one brewer, Vince Marsman, who has been with Cool for five years and yes, Adrian is our Brewmaster. He is an ex-Brewmaster at Black Oak and Great Lakes, and joined our team as of September. Adrian liaises with the other brewers to make sure everything is set up according to the wishes of the contract brewer.

Adrian: Every contract brewer has a different level of involvement. Although due to legalities they are not allowed to physically be involved in the process, they can certainly be there to advise and make decisions regarding their brews. For some contract brewers, Cool has been brewing for them for years and they will simply want technical updates on the progress of their brews, whilst others want to babysit their beers . Most, once they feel comfortable that we would brew their beer exactly as they would, will let us proceed with minimal involvement.

After all, Cool has been around for 15 years and has an enviable track record for quality and consistency. Although the house brands may not be the most "out there" in terms of styles, they actually are the hardest to brew as you can't hide imperfections behind lots of hops or spices.

Cool Beer Brewing Co.What is your capacity at Cool? How much beer can you/do you produce?

Andrew: Cool Brewery is equipped with two German copper kettles and 37 holding tanks. We produce approximately 25,000 hectoliters of beer annually for our own brands.

Adrian: Our batch sizes can range from 70 to 140 hectoliters

Cool Beer is distributed to over 350 Beer Stores, 380 LCBOs, and approximately 550 licensees across southern Ontario. They'll also be adding cans of their brands to their line-up by the end of the year. For more information about Cool, visit their website,, or check them out on twitter @CoolBeerBrewCo.

Cool Beer Brewing Co.Photos by Jesse Milns

Discussion

19 Comments

Peanut Gallery / December 11, 2012 at 08:51 am
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I'm surprised Cool uses the pricing strategy it does. I've never had a Cool Lager or Millennium hemp because they seem priced/marketed as discount beers (and not even a cool, hip, ironic discount beer like PBR). 4-packs for $5 seem designed to appeal to a bottom-of-the-barrel drinker. I guess a big part of it is the marketing and image.

Thanks for opening up for facility to the BlogTO interviewer. I hadn't realized that Cool used new equipment. It's great that their facility is used to make quality craft beers.
Sean / December 11, 2012 at 09:20 am
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Cool.
Beer Me replying to a comment from Peanut Gallery / December 11, 2012 at 09:31 am
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I totally agree. Everything from the packaging to the label to the price just brings to mind low quality beer. If their beer is good, they need an image overhaul.
ff replying to a comment from Peanut Gallery / December 11, 2012 at 09:38 am
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@peanut gallery that's probably because it is a discount beer that tastes like water whose main appeal really is the price.

The article tries to paint the beer as craft but it's a local alternative to other discount beers. It's not bad for what it is.
Peanut Gallery replying to a comment from ff / December 11, 2012 at 09:54 am
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@ff @Beer Me I think that's why I like Amsterdam Brewery so much. Their beers have a premium position, but if you pick up a case from the brewery, it's not much more expensive than Lakeport & others.

A question for the owners/workers at Cool: are there deals on any of the craft beers if you pick up a case of 24 at your brewery? And can you tell us more about which craft brews are made at Cool, and where we can buy them?
Rick replying to a comment from Peanut Gallery / December 11, 2012 at 09:59 am
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From the looks of their website it looks like you can get Duggan's No. 9 and Saint Andre at their retail store. I'm pretty sure Spearhead brews there as well.

http://www.coolbeer.com/index.php?option=com_content&;view=article&id=14&Itemid=21
ignant / December 11, 2012 at 10:04 am
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i've also never tried it based on appearance/price alone- assumed it's just another yankee jim. they obviously have their shit together, would be neat if they started doing special one offs like GLB across the road. I'd be more likely to try a single can or large bottle that looks interesting for a couple bucks. if these guys are brewing stuff like spearhead they must be doing something right.
Andrew from Cool Beer Brewing Co. / December 11, 2012 at 10:33 am
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I'd like to thank Ben for a great write up about us and our services here at Cool Beer Brewery and Jesse for those awesome pictures.

@Peanut Gallery - Aside from Cool Lager, Buzz Hemp Beer and Stonewall Light; you can find Denison's Weissbier and Dunkel, Duggan's #5 and #9, Saint Andre and Spearhead's Hawaiian Style (20L keg only) at our retail store. We do not control their pricing/deals.
Rick / December 11, 2012 at 10:43 am
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You know what, i've tried 3 of their beers, the cool beer, the weed beer and the stonewall light brew. They are all excellent!!!

I hear what people are saying about the packaging, appearing like a lower end beer, but try the stonewall - classy looking label and bottle.

But seriously try them all as they are all very good tasting, and for sure do not taste like a "budget" beer in any way. And they are cheap, so if you are a daily beer drinker this is a great choice.
Andrew from Cool Beer Brewing Co. / December 11, 2012 at 10:53 am
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@Rick - Cheers for the kind words!

Follow us on twitter @CoolBeerBrewCo and Like Us on Facebook; we plan on launching our canning line very soon!! A few more test runs and we will be offering Buzz Hemp Beer and Stonewall Light in slim cans and Cool Lager in a 3.1L mini keg. Visit Twitter and Facebook for more news..
PC / December 11, 2012 at 11:01 am
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I love Cool Lager! You can get it on draft in a frosty mug at Harry's Charbroil (King & Jameson area) for just $2.60 / 14 oz mug ... combine that (and maybe one or two more) with a banquet burger, fries and gravy and I'm in heaven!

It's not much of a craft beer though, whatever that means.

I guess what I mean is that Cool Lager is an adjunct lager beer with a light body, appearance and taste. In fact, it might be the only beer tasteless enough to take on Rolling Rock in terms of flavourlessness. This, to me, is a great thing in certain situations like, say, after a hard day of labour on a hot summer day.

But no one's pouring this into a tulip glass to assess the aroma, flavour, balance and mouthfeel - it's a beer for refreshment!

I'd say something about the hemp beer but it's been years since I've had it ...
Geoff / December 11, 2012 at 11:07 am
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I've been to Cool Beer and I have tried their beers. I did not like the hemp beer but Stonewall Light is really nice and the Cool Lager is fine for what it is, which is a regular, light tasting beer. I don't think it can be beat, for the price it is.
burgs2000 / December 11, 2012 at 11:17 am
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Why didn't you ask what beers they are currently brewing on contract? That's what I was really interested in
Kiran / December 11, 2012 at 03:32 pm
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Great article! I agree with many of you that the branding and price point may be working against them, but I plan to give them a try this weekend. From the article I get the feeling that Cool is not at liberty to disclose who's beers they brew.
SousedBergin / December 11, 2012 at 03:54 pm
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If the bar only has Cool on tap you are going to have a cheap good time.
Jeremy / December 11, 2012 at 10:01 pm
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Interesting info. Towards the end you almost got them to actually talk instead of reciting marketing material!
Za-Moon-Da / December 12, 2012 at 06:05 pm
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A New Toronto gem! I like how you can bike from the Lakeshore to this place in the summer and not just pick up beer but also amazing juice from Chasers! Also, it may look cheap but it is guud. Heck of a lot better than the 50's I order all the time in bars.
Travis / April 22, 2013 at 06:19 pm
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I know this is a bit old, but it was interesting to see the brewery. I recently picked up the Cool Lager as I had never had it. I doubt I will get it again, it was pretty thin, pretty forgetable. However, when my pockets are a little empty I like to pick up the Millennium Hemp. The packaging is a bit cheesy and to be honest I think the hemp iconography is mainly to appeal to people that love to show off how much they enjoy pot, but in the end it is a pretty decent ale, very drinkable and pretty cheap. I would choose it over some terrible lager like Yankee Jim or PBR any day (I have tried those because I like to try before I complain. They certainly lived up to my expectations of them).
Travis / April 22, 2013 at 06:21 pm
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Oh, I actually had the Stonewall Light even more recently. I thought it was more enjoyable than the Cool Lager, it did not seems as thin and miserable as their standard lager. Unless I see it deeply discounted I am not likely to get it again as I am not a huge lager drinker to begin with but it was not as bad as I expected based on my feelings about the Cool Lager.

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