Saturday, May 25, 2013Partly Cloudy 10°C
Eat & Drink

Owl and Goose invites you to jump on the smoothie train

Posted by Alexandra Grigorescu / August 21, 2012

owl and goose torontoIt's a heartening sign of diversity when this city's obsession with donuts, cupcakes and bacon-covered-everything is equally matched by its love of a good, health-boosting smoothie. While there's no shortage of purveyors--from Fresh to Sadie's Juice Bar--there's a new player on the scene, and it's determined to turn you away from the berry-laden, watermelon-tinged, and otherwise fruity smoothies of yore. Enter Owl and Goose.

Launched in 2011, this family-owned business operates out of Roncesvalles and is spearheaded by Vicki Gryspeerdt. Her background is in film, but she's always been interested in alternative medicine. She's been eating healthy for the past 20 years--"weird shit, you know," she charmingly quips--and understands that certain food movements (i.e. raw) aren't necessarily the most photogenic. A devotee recently declared on Facebook that the day's smoothie was "quite possibly the ugliest juice yet, but my god, it's good!"

Owl and Goose focuses on vegan green smoothies (or "Green Goodness")--with ingredients like curly kale, collard greens, sour plum, pea shoots and apples, each sourced from local farmers' markets--and makes them fresh daily each weekday morning. With the entreat of a new kitchen on Roncesvalles, their output is only expected to increase.

owl and goose toronto smoothieThe distribution model is ingenious. Although the smoothies are available for individual pick-up ($7-8 for 500 ml, or $4.50 for 250 ml) at select locations around town such as 7th Sister Bakery and Sunny Joe's Cafe, there's much talk of a mysterious smoothie train. Naturally, when I spoke to Vicki, I dumbly asked when and where I could expect to find the train--there was a moment of confusion, and then she explained.

Hopping on board is metaphorical--it represents a commitment to eating better and leading a healthier lifestyle by signing up, a week at a time. Smoothies are delivered on weekdays only, and the cost is $30 per week (for 1 daily smoothie) or $50 for 2 per day--there are some who request 4 smoothies daily, and Vicki tells me they fill over 150 mason jars per day. A bike courier delivers the smoothies to the designated "smoothie train" location of your choice. You'll find your mason jar, hand-labelled with your name, in a cooler.

Want to sign up? Just shoot Vicki an e-mail through the website, and expect to answer some questions about any known allergies or health concerns, and which location is most convenient for you. You'll only receive the exact location after you've signed up. As for the benefits? Juicing, particularly when taken to extremes, has been equally praised and maligned, but Vicki tells me that the physical change is palpable, particularly among those who have been dutifully drinking the smoothies for a year or more.

Energy, radiance, and (um) regularity, can all be yours--along with (and I can't resist plucking from Owl and Goose's Facebook page again), near obsessive-dependancy. "I miss my smoothies," one smoothie train passenger declares. "I think I may be addicted!"

Photos by Alex Grigorescu

Discussion

16 Comments

Lisa B / August 21, 2012 at 11:23 am
user-pic
Love this! Count me in, signing up immediately!
Not Irish but like em / August 21, 2012 at 12:53 pm
user-pic
I make myself a FABULOUS smoothie most mornings! Lots of fresh peaches and blueberries this time of year.
Katherine / August 21, 2012 at 02:16 pm
user-pic
Can't hipsters make their own smoothies? As a comparison, you can pay $8 for 500mL from Owl and Goose or make your own for $1.22 for 500 mL. I'm all for supporting the small guys, but people are just getting plain lazy.

http://blog.greensmoothiegirl.com/2010/05/10/how-much-does-a-green-smoothie-cost/
Sweetpea's / August 21, 2012 at 02:22 pm
user-pic
I can, in all truth, say that Vicki has changed my life. I met her last Fall, after a long, hard summer with health issues, a broken foot, and over indulgent few months. I started out with a smoothie a day. Just a little pick-me-up to get some greens back in my system. Vicki's incredible enthusiasm and positivity grew on me, and in time, I was eating healthier overall. I grew to depend on those green jars of goodness as part of my daily routine. This Spring, after chatting with Vicki, she recommended I start seeing a personal trainer friend of hers, Tanya at Sama Studios (who I also highly recommend). With hard work, and the influence of these two strong, wonderful women, I have lost over 15lbs, eat healthier and exercise daily. I immediately saw the effects a healthy lifestyle brings. I walk taller, take time for myself, and have a great feeling of self-worth. I owe them both so much.

I am now happily on two smoothies a day, and stock up on Fridays to carry me through the weekend, so a green jar of goodness is never far away.

I owe a great deal to the green smoothie train. It is so incredible to see Owl & Goose featured on BlogTO. I can't tell you how proud I am to see Vicki succeed with her simple, home-grown business. Giant hugs to you.
Matt replying to a comment from Katherine / August 21, 2012 at 03:26 pm
user-pic
Is there anything less amusing than anti-hipster trope? If people want to pay a little extra money for something somebody made by hand, then who cares? In fact, I think we'd better embrace it, because in this fully-automated, post-manufacturing economy, so-called artisnal goods look like the only thing that will keep many of us employed.
mrs huizenga / August 21, 2012 at 03:34 pm
user-pic
i have been on the train since day one.

it is a better day in a jar.

addictive.

you are warned.
Not a Hipster, and far from lazy. replying to a comment from Katherine / August 21, 2012 at 03:42 pm
user-pic
I am on Owl & Goose's "smoothie train", and have been for almost a year. I am a successful, professional, running my own business. I work 10-14 hours a day, often 7 days a week. I do not consider myself a 'hipster' and I am certainly not lazy. I am busy and barely have time to get the dog walked, and myself dressed in the morning, let alone, make something healthy for myself.

These green smoothies are worth every penny for the goodness they provide.

I am more than happy to pay a little extra to support a small business woman who wants to do something to improve the lives of her own family. I also consider it an investment in myself and my long term health.

Maybe if you had some green goodness in your life, you might be more inclined to spread some 'hipster' love as well.
joe / August 21, 2012 at 04:10 pm
user-pic
Are you getting enough greens?
Are your kids?
Looks bad....tastes great
Katherine replying to a comment from Not a Hipster, and far from lazy. / August 22, 2012 at 08:36 am
user-pic
All valid comments and yes I understand for the busy person on-the-go this sort of thing is right for them. I make my own green smoothies all the time and they're great.

My issue is that buying groceries and making your own food is becoming a lost art. I realize that people have jobs that demand a lot of their time, but everyone would actually be happier, healthier and richer if they dedicated some of that time to becoming educated about what to put in their bodies and where to buy it.

Paying 8 times more for something I could easily make myself seems a tad steep.

Elaine / August 23, 2012 at 10:27 am
user-pic
We all make a tonne of choices every single day...and I say when one is available that is simple and adds goodness and energy to your life....then jump on the smoothie train! That's it, that's how simple it is. My daily smoothie choice is the right choice for me.
lulu Cohen - Farnell / August 29, 2012 at 02:31 pm
user-pic
Vicky!

You rock!

I love that you are making others benefit from your delicious creations!

Thank you !


Cheers to the good-change-makers!

lulu

Allstar / September 9, 2012 at 11:34 am
user-pic
I could also hand wash, hang dry and iron button down shirts for work, but prefer to hand the business to my local eco-friendly dry cleaner!
The reliable, fresh, safely prepared and artfully mixed smoothies have become a staple in my already healthy diet.
Thanks Owl and Goose for some green goodness!
jennyj / October 11, 2012 at 11:07 am
user-pic
Just tasted the one of my friend and got an allergy reaction right away and I am on Benadryl right now!!!

Be careful guys, you CANNOT mix greens like that. There are combination that MUST be respected.

It's a good business idea, but let's do our own smoothies!
girlygirl / October 11, 2012 at 05:34 pm
user-pic
A few things on the website are outright lies. especially the part about these smoothies keeping for 72 hours. when you introduce as much oxygen as making a smoothie in a blender does, the nutritional content depletes extremely rapidly.
Wendy Grean / October 26, 2012 at 04:56 am
user-pic
Just started your wonderful smoothis and wondering if you will expand east. I have recently moved from Parkdale to the Beaches and would LOVE to find a location closer to home. The smoothies are great and would LOVE to be able to pick a fresh one up daily. Right now I can only stock up for 3 days! Any chance yo might consider the east end. I am sure it would be fantastic. Thank you
Wendy
nike air Max 95 / December 4, 2012 at 05:11 am
user-pic
Hello! I could have sworn I've been to this blog before but after checking through some of the post I realized it's new
to me. Nonetheless, I'm definitely happy I found it and I'll be book-marking and checking back often!

Add a Comment

Other Cities: Montreal