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Clear Sailing Ahead for Distillery District?

Posted by Rick McGinnis / September 24, 2009

Distillery District TorontoOn a humid weekday when Indian Summer sprawls into the fall, thing aren't looking too bad in the Distillery District, the much-hyped reboot of one of the city's oldest and most picturesque industrial landmarks. Patios are still half-filled after lunch, and there's plenty of foot traffic in and out of the warren of stores, galleries and eateries that have mostly filled the old liquor warehouses and vat rooms.

Tenants seem optimistic. Nancea Whitham of Tenacious, a textile goods shop, says that business "is better than last year. I haven't really been affected by the recession." And Nina Jones, who sells stationary out of her shop, Jonesy, says that her year so far has been great, and that despite lingering talk of a recession, "I can see how things are turning around."

Distillery District TorontoIt didn't sound so cheerful down here even a year ago, when the first of an apparent string of cold, wet summers dampened foot traffic, and American tourists began evaporating in the first tremors of last fall's economic wipe out. When highly-regarded eatery Perigee closed its doors this spring after almost six years in business, some people expected more bad news. For an area seemingly inspired by the maxim "If you build it, they will come" - or, 'restore it,' in the case of the Distillery complex - it was finally worth reckoning when the "destination" would finally become a neighbourhood.

There's certainly no shortage of horror stories from former tenants, like Craig Urquhart, who ran Artifex Furniture for four years, when much of the site was still under construction. "Given the state of the site, many customers said that it looked like an internment camp without lights," Urquhart recalls. "I understand it was a difficult site to run, but I'm tired of saying that," he says, adding that he and his partner were forced to close down nine months after leaving, having tapped out their resources moving and fighting their former landlords.

Distillery District TorontoAkemi Nishidera runs Kozo, a printmaking shop, on Broadview now, but she spent four years in the Case Goods Building with other artists, artisans and performing arts groups. She remembers security issues, especially on dark winter nights, and fights over signage to draw traffic to the isolated building. She's heard that it "is getting better, but unfortunately for some of us... we don't have the funds to wait for all those things to come in, so there's been some turnover, which is too bad."

Allison Skinner of Distill Gallery is an original tenant, and agrees that things were rough, but that as condo development on and off the site has grown, she's finally getting local regulars, and says she's had her best year ever. "We were in the middle of nowhere and it was a complete construction site. I was the fifth retailer on site and it was horrible."

"But it's been steady growth year after year, as I anticipated," Skinner adds. "In spite of people saying the sky was gonna fall, it never did."

Distillery District Toronto

Discussion

35 Comments

jack / September 24, 2009 at 10:09 am
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the location is very inconvenient
Anonymous replying to a comment from jack / September 24, 2009 at 10:25 am
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It's not at all inconvenient- plenty of parking, and within easy walking distance of downtown, or the TTC. But keep on thinking that Jack- it keeps grumpy DBs like you out of our neighbourhood.
nick d replying to a comment from jack / September 24, 2009 at 10:39 am
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Wait- what?

You're saying one of the OLDEST parts of the city is inconveniently located?? Wouldn't it'd be more appropriate to call the rest of the city that grew up around it(and to some extent because of it) inconvenient?

Toronto seems to love ignoring its past- just look at Fort York.
We can only hope F.Y. becomes even HALF as useful as the distillery.

I say applaud the good that comes from the development of sites like these, and if you must criticize, provide some useful comments as to how they might be remedied.
This is a discussion board, after all.

Far too many so-called "citizens" in Toronto are more concerned with finding the PROBLEMS in our city instead of seeking the solutions.
Eric Hacke / September 24, 2009 at 10:46 am
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I've lived there for two years and I can say that there has definitely been a large increase in traffic.

That said, the area needs some key things before it becomes anything more than a tourist attraction. That includes a bunch of cheap and fast restaurants (current ones are expensive and slow), an LCBO or Wine Store thats open late, more bars, maybe a hardware store, a book store, late night coffee place.

Currently you have to leave the area and go a fair distance to get any of these things, making the Distillery a place you tour for a couple hours on Saturday afternoon, rather than a place you go to with your friends for a good time.
jack replying to a comment from nick d / September 24, 2009 at 10:56 am
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if it's soooo convenient, people would be flocking out there daily and businesses wouldn't be closing down... just wait dec comes.. this place turns into a ghost town..
shane / September 24, 2009 at 11:11 am
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My problem with the distillery district has always been that it is fenced in..you must enter and exit through a main gate. It therefore gives it a fake disneyland feel, it feels disjointed from the rest of the city, from the open spaces surrounding it. Take the bloody fence down, and leave the area totally open, so it becomes part of the urban landscape instead of appearing like a caged off disneyland place lacking uthenticity. Down with the fence, open the place up to the city in the same way that Old Montreal isnt fenced off.
nick d replying to a comment from jack / September 24, 2009 at 11:19 am
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Dude, I wasn't saying it's "soooo convenient".
I WAS, however, saying that comments like yours are all but useless.

Take some pointers from our friend Eric Hacke here, who has a few suggests as to how the area might improve its flow of regular occupants.

Or alternately, listen to Anonymous here, and "stay out of [his] neighbourhood", you "grumpy DB".
ccw75 / September 24, 2009 at 11:29 am
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what's a DB?
K-borg replying to a comment from Eric Hacke / September 24, 2009 at 11:31 am
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I used to work in the Distillery and I totally agree with you about the "cheap, fast restaurants" thing. That was always my #1 complaint too! Obviously opening up a fast-food joint in an historical neighborhood like this would prove to cheapen it, but there's definitely room for a couple greasy diners with retro appeal!
cliff / September 24, 2009 at 11:32 am
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db = douchebag.
cliff / September 24, 2009 at 11:33 am
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and the distillery is a little out of the way. but i think that's part of its charm. to go there you have to make a point of going there--you're probably not gonna just pass by it on the way to someplace else.
cliff / September 24, 2009 at 11:33 am
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db = douchebag.

and the distillery is a little out of the way. but i think that's part of its charm. to go there you have to make a point of going there--you're probably not gonna just pass by it on the way to someplace else.
ccw75 / September 24, 2009 at 11:34 am
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ah. so...not database then. merci, cliff.
cliff replying to a comment from cliff / September 24, 2009 at 11:35 am
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sorry for the multi-posting. page wasn't showing the comments at first.
jack replying to a comment from nick d / September 24, 2009 at 11:51 am
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no worries.. keep this distillery district all to yourself.. i have better place to spend my money on, such as Chelsea Market in nyc
gadfly / September 24, 2009 at 11:54 am
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I agree, this area has a certain charm to it. One of my best friends lives at 39 Parliament St. and he loves the area, although it is a bit of a walk to get to transit. He generally takes cabs. It does become a ghost town in winter, but the area is still growing, so I suspect that will change as more people move to the area.
It's too bad the city couldn't have done the same thing with parts (or all) of the Massey Ferguson properties and adjacent warehousing in the west end, which has become Liberty Village.
true2form / September 24, 2009 at 12:00 pm
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i bet if there wasn't such overpriced crap in the distillery district, they would have seen even fewer signs of a recession. conspicuous consumption isn't fashionable and the beautiful distillery district has had the unfortunate fate of being the mecca of this yuppie practice.
todb replying to a comment from jack / September 24, 2009 at 12:28 pm
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I love Chelsea Market, too! It's so convenient!
Dave / September 24, 2009 at 12:29 pm
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I think its great there, the only downside is the stupid looking "art" they keep installing.

For example the "object" for lack of a better term, pictured above, or the "Titanic scene" recreators the pathway.

But I agree they need a few more restaurants that aren't high end, sometimes I dont want to spend $150 for dinner
simuls / September 24, 2009 at 12:34 pm
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The distillery won't come into its own until the West Don Lands are developed, as that occurs, the value will skyrocket and so will the foot traffic. It does seem a little out of the way - like a little island - for the vast majority of Torontonians (even though it really isn't), but in 5-10 years it will be completely different and thoroughly integrated. Especially with the streetcar line being extended through it.
m / September 24, 2009 at 12:39 pm
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I love how everyone goes on the defense when one of these trendy neighborhoods receives a bad comment. Grow up! Some people like it and some people don't.
Vic De Zen / September 24, 2009 at 12:41 pm
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I've been to the distillery district several times, mostly for business functions and I do agree that the area can be more accessible. I wouldn't say it's an inconvenience, but I would agree that it seems separate from the rest of the city, simply because of the fencing. The city seems to be building away from that location as well which makes it even more difficult for that placed to be recognized for what it should be and that is a main attraction for this city.
jack replying to a comment from todb / September 24, 2009 at 01:03 pm
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makes you wonder why things always work in other cities or countries but never work in Toronto..high density, sky scrapper condo works everywhere.. well not here, always get rejected(even the one with no parking was heavily questioned recentl,give me a break)... subway all the way to airport.. works in most major international cities, not here... user friendly waterfront, not here...lol...the PATH, not here..Octopus Card, not here..bike rides downtown(I dont bike), a mess here...hey but we have the 4 way traffic stops at Yonge and Dundas that nobody cares(don't we already have an underground walkway there,the subway entrance that can help ease pedestrian traffic if needed..street food vendors, doesnt work here..lol..free wifi, nope...one thing that works all the time is going on strike..always works.. oh and raising tax, always gets approved..
jack replying to a comment from todb / September 24, 2009 at 01:03 pm
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makes you wonder why things always work in other cities or countries but never work in Toronto..high density, sky scrapper condo works everywhere.. well not here, always get rejected(even the one with no parking was heavily questioned recentl,give me a break)... subway all the way to airport.. works in most major international cities, not here... user friendly waterfront, not here...lol...the PATH, not here..Octopus Card, not here..bike rides downtown(I dont bike), a mess here...hey but we have the 4 way traffic stops at Yonge and Dundas that nobody cares(don't we already have an underground walkway there,the subway entrance that can help ease pedestrian traffic if needed..street food vendors, doesnt work here..lol..free wifi, nope...one thing that works all the time is going on strike..always works.. oh and raising tax, always gets approved..
Jo / September 24, 2009 at 01:04 pm
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2 words: Soma chocolate!!
cliff / September 24, 2009 at 01:18 pm
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the all-way crossing at yonge-dundas is one of the best things to happen to toronto since sliced bread! :P
thatguy replying to a comment from jack / September 24, 2009 at 01:58 pm
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I think the masses of people that fill the intersection may disagree that the scramble is useless.

It's great in the area, it's full of people as it is, it gets backed up on the brief red light.
So yes it's good.
jack replying to a comment from thatguy / September 24, 2009 at 02:21 pm
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lol.. sure..it's redundant.. i didn't say useless...
gateless replying to a comment from shane / September 24, 2009 at 03:14 pm
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shane, how is the distillery gated? Do you mean gated in a metaphorical social-classes sense?

There is one gate that keeps vehicles out. There are large, ungated entrances on both sides of the gate. None of the other entrances are gated. There isn't even a ticket gate at the parking lot.
Jonathan / September 24, 2009 at 04:32 pm
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I love visiting this area - usually when I go out to see the Victory Soy silos, I stop by for a snap and a bite; although some of the 'arte' is tacky, that badass metal-monster that looks like it was inspired by HalfLife at the Western side (right beside the condo that comes into a point) is awesome ; P

jonathan@blogTO
Richard L. replying to a comment from jack / September 24, 2009 at 05:25 pm
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If you like New York so much why don't you move there?

Some people are never happy with where they are.......
StationaryvsStationery / September 24, 2009 at 06:29 pm
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It's "stationery" as in the letter "e" in letter.
Dave replying to a comment from jack / September 24, 2009 at 07:06 pm
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Jack, Couldn't agree more, nothing ever gets done in this city, everyone has an opinion on what we should do instead. but we all agree on allowing the strikers to accrue their sick days while they were on strike, you know they work for the city so they need the extra time off.
Flo / September 26, 2009 at 02:33 am
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2 words: SHUT UP!!
citypainter / September 26, 2009 at 11:57 am
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For the thousands of us who happen to live near the Distillery, it's not at all an "inconvenient" location. Clearly convenience depends on where you live. I have personally enjoyed seeing the district grow and mature over the past few years, and I feel the process has just begun. I agree that many of the stores sell expensive and impractical goods aimed solely at mythical spendthrift tourists. However as the condo owners have moved in, this has already begun to change. The TD Bank branch is a great practical addition. While somewhat overpriced, the Fresh & Wild is handy when you don't want to walk a few blocks west to Sobey's. There are already several coffee shops and places to pick up cheaper lunches though, like the Brick St. Bakery and Cafe Uno. An LCBO would be a great addition, as would be a diner or good casual restaurant.

Yes it's a bit of a yuppie mecca, and overrun by tourists in summer, but Toronto is a large and diverse city. I think we have room for a West Queen West, a Kensington Market *and* a Distillery. Something for everyone. Rather than deride it, why not celebrate that this area has turned from a vacant industrial wasteland into a dense, lively pedestrian-filled oasis in a matter of only a few years? I think it's fantastic that money has been spent to restore and repurpose these beautiful old buildings that could easily have face demolition instead.

By the way, those criticizing the district for being "gated" are ignoring that you can entry from many sides. The one main gate is primarily cosmetic, and it remains from the historic use of the district as an employment complex. Additionally, those describing it as "empty" or a "ghost town" clearly don't visit often. This was accurate during the winter months a few years ago but certainly isn't anymore: grabbing a quiet pint at the Mill St. pub is not as easy as it used to be!

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