City
Morning Brew: Joe Fresh on Queen West, Coxwell Station Shooting, Stray Voltage Costs, Coors Cold Ad
Photo: "Beach Excitement" by shotzy, member of the blogTO Flickr pool.
What's happening in the GTA (and sometimes beyond):
Loblaw is looking to up its stake in the youth fashion industry, and has plans to open a large Joe Fresh retail shop on Queen West (where the Home Depot was planned but yanked). It's a good move, I think... since heavy-hitters H&M, American Apparel, Urban Outfitters, and Le Chateau are already there. Oh, how Queen West has changed since I was a teen.
One bullet was fired but no one struck outside the TTC Coxwell subway station during evening rush hour yesterday. Witnesses are saying that it appeared to be a botched robbery, but if that's the case, then why did both men flee the scene? Of concern here too, is that this might have been over a necklace (when just a few weeks ago a man was shot in the Annex over a necklace).
Remember those "stray voltage" incidents that had the city in a worry after pets and kids got electric shocks on city sidewalks and streets? Apparently it cost over $14-million for Toronto Hydro to patrol, monitor, and fix infrastructure to prevent the problem in 2008, taking a huge bite out of the corporation's profits. Is there a fee hike in the cards for 2009 or 2010?
Inflation in Canada just hit a 56-year low at -0.9%. While this is generally a bad news indicator, I'm sure we'll be told by our federal government that there's nothing to fear, that we're pulling out of the recession, and that it's a good time to buy.
It's official. Bazis International has sold the site of One Bloor to a Toronto developer, meaning that the mega-hotel-condo-tower will not be built. What will become of the site is a huge unknown.
Coors has pulled a controversial billboard campaign out in British Columbia that poked fun at Toronto. I suspect that marketing execs thought it was a great idea to approve the ad for their beer touting "Colder than most people in Toronto" in big, bold, frosty letters because the backlash would bring them more nation-wide attention than the 30 signs ever could. And here in Toronto, they're making some waves as well, with intrusive ads on bus shelters.
How do you, as a Torontonian, feel about the controversial "Colder then most people in Toronto" Coors ads in BC?
Discussion
37 Comments
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Actually it could be, they could have added in our pretentiousness as well. Bunch of asshats whoever complained that the ad was offensive. Take a look around, we are COLD. Its not a secret.
Personally I don't care, because the ads don't make Coors a better beer, it's still gross.
Aside from that, does anyone hear really take offense to the Coors ads? I think you're right that they were looking for a national campaign while paying for only local ads.
- it's stupid!
- Giving them attention is what they want...
- It's true, but it makes me proud to be a Torontonian!
Do we really want those pot smoking BC'ers coming here anyways?
Let them drown in their Olympic debt.
Why are Torontoians not allowed to have any civic pride? Go up to a Montrealer, Calgarian or Haligonian and say "You know what? People from your hometown are a bunch of dicks" and see what reaction you get. I'm glad that people from T.O. are annoyed - 'outrage' would be too much, but calling Coors on their B.S. is fine.
It's almost like Frank Stronach's philosophy.
Anti-union, anti-gay and anti-anything that doesn't
agree with the head of the company.
Checkered past in that company.
Their sexist ads aside, they're the asshats.
and yesterday traveling to and from work I saw a heck of a lot of white plastic or styrofoam debris all over
the east bound and west bound bike lanes (both east of Bathurst).
They should be fined for polluting.
And sure, it's definitely getting a lot of media attention, I don't necessarily agree that all publicity is good.. if people get pissed at your brand, they're not going to buy it, even if it's top of mind. (That being said, I'm sure outside of TO they'll see some increased sales).
The main thing that surprised me is the presence of the Olympic logo - the Olympic committee is pretty picky about what their logo appears on, so you'd think they'd be approving every piece of creative it's going to go on.. and I'm surprised they'd okay that with how anal they are about things.
Find the wooden utility pole just before the lights on Queen if you're headed towards the East.
Everytime I get stuck behind a red light while cycling I avoid reaching out to that wooden (and staple covered) pole because of the buzz. (There is a newer buzz-free poll a couple of meters further East).
I get the same feeling at the next set of lights; outside of Java House on Augusta there is a similar wooden pole. Bzzzt.
Because really, Coors is a shitty beer...unless you like to drink horse water!
Is Le Chateau still considered a heavy-hitter?
Coors is a terrible beer. Horse-Piss would be a step in the right direction in my opinion. To me Coors Lite tastes like someone distilled body odour into a can. Horrid stuff.
Too many things do in this wonderful city to be worried about what others outside of Toronto think about us. Maybe they're just jealous.
Luciano Galasso
Huh, just occurred to me. Molson had so much success with their "I am Canadian" campaign that seemed to bring people together. Now Coors is pitting region against region. And now they're the same company. Irony?
- I wasn't offended. They should change it to "colder than winter in toronto" lol
- who gives a shit
- pathetic
- hypocritical
- Coors Light is a shit beer anyway
- true
- 905ers are cold, 416ers are cool
- I'm more concerned about Coors Light. It sucks!
- It's stupid
- their beer sucks
- just another sign of BC's inferiority complex - trust me, i use to live there
- why are we even talking about this?
- It's a stupid marketing ploy
- its sadly true.
- I do not feel overly offended, but it does nothing to unify Canadians
- It's true!
- Typical BC douchebags
- Lame!
- people drink Coors Light?