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Jesus Said... RRROLL up the rim to WIN?

Posted by Joseph / February 28, 2008

12 Comments

20080228_jesus.jpg
I thought a big pile of snow was going to be my double-take of the week, but this billboard (spotted tonight at 6:30 PM above Joe Mercury's at Dundas West and Bloor) almost snapped my neck. I had to double back in the middle of rush-hour to see if i saw it right and take a photo.

I'm just down right confused.

Is this a joke? Clever marketing? Just bad juxtaposition judgement on the part of Pattison? Does Tim Horton's know about the neighboring ad? What is "www.it-is-written.pizco.com"? Does Jesus endorse "Rrroll up the rim to win" even though it may or may not propagate waste?

I've e-mailed both the e-mail address on the billboard and Pattison to see if I could find out what's going on, but so far neither has replied. Please help me understand, maybe I'm just missing something!

There is an international television program called It is Written which is part of the Seventh Day Adventist Church. Does that have anything to do with it? I somehow doubt it, but I wrote the Canadian chapter anyway and will see what they say.

Maybe I'm making too big of a deal out of this, but I just don't know how those two statements should ever be on the same billboard ever.

Photo by Joseph

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12 Comments

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frank / February 28, 2008 at 10:24 pm
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The url does work but that doesn't shed much light on anything:

http://www.it-is-written.piczo.com/?cr=5
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radmila / February 28, 2008 at 10:45 pm
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I pass this billboard every day on my way home.
Itiswritten@hotmail.com rents it often, with strange, and sometimes creepy scriptures...but, talk about bad sharing on a billboard!
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J / February 28, 2008 at 10:47 pm
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It's advertising synergy of biblical proportions!
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joseph / February 28, 2008 at 10:48 pm
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well look at that, url does work! thanks frank!

do they usually share the billboard with someone else? does this happen all the time?
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Aaron / February 28, 2008 at 11:00 pm
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Maybe it's a fake thing, like those "obey" ads:

http://torontoist.com/2008/02/obay.php
http://www.thestar.com/News/GTA/article/306749
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Rick / February 28, 2008 at 11:21 pm
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Is that just two individual ads placed side-by-side in a manner than unintentionally makes it look funny?

They may not be related in any way.
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bleh / February 29, 2008 at 01:05 am
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jesus thing has been around forever, the two ads are totally unrelated, but funny side by side. i'm sure pattison got angry calls from both parties (although, hopefully, one party was more forgiving).
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David E / February 29, 2008 at 01:36 am
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It's just an unfortunate juxtaposition.
I've seen similar in magazines and commercials
during telecasts.
Them's the breaks.
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carbomb / February 29, 2008 at 01:56 am
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By the look of the webpage, this may be some artistic adventure.
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james a / February 29, 2008 at 09:23 am
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The "it is written" folks put up an ad at Yonge and Edward (right outside my office window) right before Pride that had this really wacky sentence fragment that looked like it had been picked because it contained both the words "pride" and "sodom", even though it literally didn't make any sense without context. I took a picture but I can't find it right now...

One of my co-workers fired off an email to that address asking them/complaining about it, and they replied explaining that they were a group of evangelical christians worried about "toronto's direction" or something vague like that that.
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radmila / February 29, 2008 at 04:53 pm
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James,
During that time they had the same scripture up at Dundas W and Bloor...I took a picture of it then, and I found mine:

http://img70.imageshack.us/img70/945/picture020dl7.jpg
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fragileheart / March 1, 2008 at 08:07 pm
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lol you mean to tell me there's actually someone co-ordinating these ads? I thought they sold them to any tom, dick and harry that was willing to shell out money for them?
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