City
Amber MacArthur Gone from Citytv

Wow. News at Citytv doesn't get any more shocking than this. Amber MacArthur, arguably the only Citytv personality that appeals to anyone under 30 is gone. Apparently, Rogers told her they were pulling the plug on Webnation so she walked.
Keep reading for the email she sent to staff announcing her departure.
The internal email:
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Hi everyone,
Today was my last day at Citytv (was a surprise to me too!). I just found out this afternoon that Rogers has pulled the plug on our show, Webnation V2, because they do not have the budget or commitment to see it through. It's been a wild ride. Since hosting tech and web shows is what I do, naturally there is no home for me at Citytv.
Thank you to Andrew, Brian, Chris, Sheldon, Dan, Jason, Vik, and everyone else who knew the show was a success and who believe in the future of new media news (ironically, we just found out that we won the Top New Podcast Award for 2007 on iTunes). Go team.
Much thanks as well to the CNI gang and to everyone else in the newsroom who kept me sane over the past year and a half. Also, since everyone forgets the camera department, a big shout-out to you boys and girl!
As for my next steps, I will find a new home for the show and keep on reporting on the ever-changing web-front.
See you online.
------
We have no doubt that Amber will re-surface with a kick-ass gig. Rogers obviously has no clue what they're losing here. She's one of the most talented and popular online personalities so I wouldn't even be surprised to see her get some offers south of the border. Amber, if you have any downtime between jobs and feel like making the occasional post to blogTO you know how to reach us.


Discussion
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Good luck, Amber. We'll be waiting and watching to see what's next for you.
Yes, it's very sad for the whole team (for months we've been promised that "all is good.") We had just finished re-branding Webnation with a snazzy new website (on WordPress), new graphics, and commitment that it would air on a weekly basis on Citytv AND G4TechTV.
It is sad to go, but difficult to stay at a place that does not believe that there is any room for the Internet in its future plans.
I know that other opportunities will come up, and I know that the Webnation team is keen to shop the show around to other venues (I am going to start that shopping next week in San Francisco).
I will definitely find time to post here. This site is a great example of what local news online is all about.
Thanks for your support.
Amber MacArthur
Rogers is manned by fools....
Is anyone keeping track of all the good, hard working people CityTV has lost over the past year?
Five, by my count, and that's just the on-air talent.
Anyway, that's one ball and chain gone and one more way for Amber to express herself creatively.
Thanks for interviewing me Amber, it was great fun. I must find a way to download the video of the citytv site now.
Amber has also been the only journalist to actually cover AND understand the dangers posed by Net Neutrality and the recent Canadian DMCA laws that may be introduced in the house soon.
I bet you an iTunes gift card that most of the reporters in this town would have to look up who Prentice even is much less do a story about one of the most important issues facing Canadians today. Rogers AND Bell are doing their best to help us forget that they are the ones who have taken the wrong side of the Net Neutrality debate.
Amber is one of the few journalists in this country who has a voice of her own! She had to be set free.
Amber... it's simple - you have vision...they don't
The thing I liked most about Webnation, and other new media news we covered, is that we really did address issues like net neutrality, the rising popularity of citizen journalism, and the power of the Internet to equal the playing field. Oh, wait, maybe that's why a giant telco isn't so keen on the show. Ah, finally, so clear! I kid, I kid. OK, maybe not. Depends on who is reading ;).
See you online!
-Amber
See you on Test the Nation!
Beyond corporate conspiracy, this would appear to be just a dumb business decision and the continuing hollowing out of CHUM.
These media dinosaurs are trying to save their propped up asses. Fuck 'em. Their end will come sooner than later, and the Amber Mac's will find good homes elsewhere.
Amber is a genuine talent and I do not think there is any doubt she will emerge in a stronger position because of this.
Amber's departure was related directly and only to her show being canceled, as far as I understand. Many of you here even confess to not watching it regularly.
As a senior Rogers exec, I can confirm that we've been trying to reach Amber since the deal closed to try to expand her presence online, but she's simply been busy.
There are a number of savvy Internet execs at Rogers, but they're hard to get to and I know for a fact that Amber wasn't able to meet any of them in the short time that we were in the same company.
If we can figure out a way to reach the "web 2.0" audience in Canada in a profitable way, we'll do so, and ideally with Amber if she's still available at that time.
But keep in mind that tech blogs aren't as large as you might think they are - Arrington does about 350K uniques in the US, and 100K in Canada, but neither Mark Evans nor Rick Segal even do enough to be tracked by Comscore (Mark's site says he has under 2K readers). BlogTO registers about 50K, but it's certainly not purely tech.
For us to really get behind something, it has to tip in above 100K at some point. Keep in mind that internally everything fights for attention with stalwarts like Sportsnet.ca, CityNews.ca, 680News, Chatelaine, Maclean's, etc. And that's not even counting the ISP, Cable and Wireless groups, which are organizationally separate.
We're investing pretty heavily in the web, and it's ramped up quite a bit since I joined about a year ago. You'd be amazed (I was) at how long it takes to do something interesting in a large company, but it's not because there are a bunch of idiots working here.
Really.
I know my colleagues join me in wishing Amber well and in lauding her efforts here and elsewhere in the Toronto online community. And if we can collaborate together in the future, we will.
I believe that she is ALWAYS online, has multiple email addresses and has multiple cell phones - the deal closed about two months ago. At that time Amber was working at 299 Queen St. W, she did a story everyday there for CityNews International (BTW Rogers owns that show).
Now as for your inability to monetize a TV show (your core business strategy) that is also online (another platform that Rogers currently leverages)... well let's just say that if you can't figure out a way to compete against shows produced in basements that DO turn a profit...ask Kevin Rose (est. wealth 60 million), Tom Green (famous comedian), and Leo Laporte (one of your own employees at the Lab) then you won't need shades 'cause Rogers' future is not that bright.
As for profitable shows... have you seen the numbers from television newscasts in general? CityNews is no leader (DEAD LAST) and it looks like TV in general is going that way as well and yet Rogers considers TV a priority?
Remember Webnation is not a Blog and it was not a "tech" only show. Have you watched it? It was news that crossed both platforms and reached the audience of the future... the consumers of tomorrow. The ones advertisers want.
P.S. I'm going to take your advice regarding "Altered Carbon" since we both love Gibson... oh wait he was interviewed by Amber on Webnation too wasn't he?
Happy Reading.
And if you enjoy Richard Morgan's work, you might also try China Mieville.
But nothing beats Gibson.
As I'm sure you know, Comscore numbers need to be taken with a big grain of salt. Our uniques are about 135,000 a month, not 50,000.
Tim
Congrats on the success of this site, by the way - Comscore may screw up the actual number, but it doesn't miss the trend - which is way up.
Sounds like you're doing great! Noticed your name in the "about" section.
Hard to find gluten-free stores, though. :-)
Your honesty seems about as thin as Rogers customer service. Keep climing your corporate ladder, Austin Crescent.
For what it's worth, here's some more background. I resigned (officially) at the end of October because I had two great offers from the US (and I felt as though CityNews wanted to target an older/different demographic than I could reach/thought was important).
In turn, management asked me over and over again to stay put and promised a national show on Citytv and G4Techtv. We worked for two months exclusively on that show (it was looking slick!). Management told me each week that all was good. One senior Rogers exec even met with me in December to reassure me that all was good (not Kevin). Friday I heard abruptly that all was not good (Rogers did not want the show) and they knew, and Citytv knew, that the new show was all I was planning to do. End of story. I ran freely out the door.
Again, I am excited to be working on other projects and I am 100% happy. It might seem odd that I keep commenting here, but the people here are my friends and part of my community - and it's important to me that they hear what went down.
I don't feel as though anyone communicated to me honestly until late Friday, but there is not a lot I can do about that. I wish they let me walk in October so I did not have to go through all of this and I could have jumped on other full-time ops...but wishing honesty is a true waste of energy.
Thanks for all the support ;-).
-Amber
Look forward to your future activities, whether in Canada or down south.
Any way you can work in an Obama interview? :-)
Webnation was not for everyone, but we had great #s (subscribers) and it was definitely the thing I did at Citytv, without any budget, that made me (and the team) most proud.
Looking forward to an exciting 2008!
-Amber
cheers
Catherine Humphreys is the only one worth watching.
For those taking shots at Kevin, most large organisations suffer from internal organisation issues where one arm will try and do something and get cut off at the knees by another - fair go to him for at least coming on here and giving another view. There is extensive discussion of TTC's problems in that line on stevemunro.ca
Your decision to terminate WebNation is a realization of precisely what was widely feared, that you will turn the innovation at CITY into a hollow mediocrity. This is a dissappointment for advertisers and shareholders, not just the audience.
You had a valuable property with a loyal following, and low production costs. But instead of doing the difficult HR/organizational work and merging it into another group that could have leveraged the audience and the enthusiasm of the team (G4 Tech TV and Macleans come to mind), you took the easy way out.
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"For us to really get behind something, it has to tip in above 100K at some point. Keep in mind that internally everything fights for attention with stalwarts like Sportsnet.ca, CityNews.ca, 680News, Chatelaine, Maclean's, etc. And that's not even counting the ISP, Cable and Wireless groups, which are organizationally separate."
--
Clearly the opportunity for Rogers with WebNation was to GROW its audience nationally by further exploiting it across wireless, cable, print, and web-platforms --rather than rejecting it based on a siloed analysis of its existing web audience. Advertisers are waiting in line for multi-platform campaigns through a single media property and WebNation fit the bill.
Dear Rogers: Please try harder to look like an innovator, the field is wide open.
*Despite the criticism --Kevin -thank-you for posting on behalf of Rogers, the effort is appreciated.
It does seem to me that the tone of posts became more sophisticated, insightful and balanced after the exchanges with Amber and I, with a somewhat higher proportion of responsible "named" posters, and so for that reason I'm glad I participated.
It's also just hard to sit there and read about what a bunch of morons you work with, when you know for a fact that it's not true.
And I do realize that a bit of vitriol always makes blogs more enjoyable to read.
I look forward to participating in future discussions, and discussing possible future online options with Amber and others. Amber's a fantastic asset to the Canadian web community, and none of us can afford to take that lightly.
Kevin, I think it's very progressive to see your views, here, and you should be thanked for sharing them. Truly.
Amber, well, you will continue to be the star you are. For the rest of us it's just a case of being able to say "I knew her when..." :)
Cheers,
Stuart
Disclosure: I know both Kevin and Amber
To the Rogers haters, if the numbers aren't there then the numbers aren't there. That's biz. Might as well lay into Rogers for not funding bigger/better wireless apps while you're at it.
Kevin Bartus, excellent of you to join in the conversation and add clarity. p.s. my cable bill is too high.
Amber is a star both personally and professionally. There is no doubt she will always land on her feet. Unfortunately for us, that may end up being somewhere with Palm Trees.
Amber, you're amazing and we wish you all the best!
-Amber
So alas, no more WebNation, but much more Amber can be found online guys, so turn those frowns upside down!!
Rogers' loss is another stations gain, right??
nNow its just another mega-corporate entity..
Im sad to see the way Breakfast television has gone.
Regis..Kathy lee clones?
or another busy online site and do her stories from there
hopefully she'll get a cut of all that online ad money ...
Rogers didn't put Amber on any billboards across the city .
They've got the money for all the US dramas and sitcoms and
all the billboards for all the cellphones Rogers has .
Amber worked hard at making stories - good stories that were
educational . It could have been on Discovery , PBS or TVO
I give it a month before rogers deletes all episodes of the citynews website ... people will have to search toorents or youtube for entire episodes. Rogers can't make money off
content that already exists.
The big question is can Amber actually make it without any help from Rogers or Bell.
Amber you should delete any citytv pictures / videos from your social networks ...flickr , facebook.
Keep up the great work CityTV.
Or has she studied the Open Systems Interconnection (OSI) Basic Reference Model?
I don't think so. Not a true geek.
Rogers considers it a high tech station with TechTv and loses its two most talented staff in this area.
See ya Toe Tapper!
(PLEASE HELP)
Hello, My name is Lorraine. I am a teaching staff that works with Autism spectrum disorders at a local school in Mississauga, Ontario Canada. A co worker shared an email with me. She belongs to The Parent Network of the Geneva Centre for Autism, as her own son was also diagnosed with mild autism.
This email struck me emotionally and I feel that it needs to be addressed. I am unsure of how to help this person other than passing on this very sad and unfortunate situation. I do not believe that any effort was made by Immigration Canada and I'm not sure this was justified, or even possibly a human rights issue. I would like to see that this person receives the help that they need.
I have cut & pasted the opening of the on line discussion for sake of context and then skipped right to # 6. Please do the same. What is important is to view # 6.
PLEASE HELP,
Lorraine
Please read below:
Geneva Centre for Autism: Weekly Parent Requests (Oct 27-31), Mtg Dates, & Other Info
Subject: Geneva Centre for Autism: Weekly Parent Requests (Oct 27-31), Mtg Dates, & Other Info
Date: Fri, 31 Oct 2008 17:12:14 -0400
From: ARodrigues@autism.net
Hi Parent Network,
Happy Halloween! I hope your children have fun trick or treating tonight and I am sure they will have wonderful costumes!
1. I didn't send this email last week as I was attending our International Symposium from October 22 to 24 at the Metro Convention Centre. I am sure the parents that attended found it as informative as I did! I would say Tony Attwood (Aspergers guru) was my favoUrite speaker.
Look for the Symposium again in 2010!
Also, please look at this email in "Other Information" for information on Geneva Centre's FAMILY HOLIDAY PARTY!!
Please find some requests from parents, dates of upcoming Parent Network meetings and other information in the email below.
PARENT REQUESTS:
To make a request to the Parent Network:
-Send requests directly to Andrea Rodrigues at arodrigues@autism.net
-Andrea posts the requests weekly to the entire Parent Network.
-The email address of the person making the request is posted in the Network email and is viewed by all parents on the Network email
-When other parents respond to the requests their responses go directly to the email address of the parent who made the request.
-Responses do not go to Andrea or to the entire Network.
-Questions regarding publicly funded services at Geneva Centre for Autism and other community agencies can be directed to your Social Worker or by calling reception at 416-322-7877 dialing "0", and then asking to speak to a Social Worker
Request #5
1. I am looking for a Registered Nutritionist in the GTA for our 8 year old daughter -who has been diagnosed with Autism. Also, has anyone had any success with diet intervention or found a Nutritionist who has worked with children with Autism?
Pls. write me at ubaxyusuf777@yahoo.ca Thank you very much!
Request #6
I have a son going to be 7 years old in November 2008 with diagnose of autism spectrum disorder. I am having lots of trouble with immigration Canada, My son born in new york premature 26 weeks. When we moved to Canada as a refugee in January 2004 my son was two years old with no diagnose, in end of 2005 he got diagnose of Autism, for me this word was very new as i never heard it before in my life. in short my Refugee case was denied while saying its a more humanitarian case i went to Federal court they refused me too than i went to apply for Immigration within Canada call as humanitarian and compassionate ground and i have proved them with my work as a tax payer and also a good responsible person while giving my volunteer service since 2004 in a social group called ACORN and now i sit with Board of Directors in Canada. Immigration Canada has approved my case in may 2008 as first stage and second stage was medical, security and passport requirement every thing has been done i got my health card issued too, now suddenly they send me a letter saying ( YOUR DEPENDENT IS SUFFERING FROM AUTISM SPECTRUM DISORDER, DEVELOPMENTAL DELAY AND HEARING LOSS. THIS LEADS ME TO BELIEVE THAT YOUR DEPENDANT MAY BE A DANGER TO PUBLIC HEALTH OR WILL CAUSE EXCESSIVE DEMANDS ON HEALTH AND SOCIAL SERVICES IN CANADA WHICH IS CAUSE FOR REFUSAL OF YOUR APPLICATION FOR PERMANENT RESIDENCE). Kindly any one has gone from this type of stress full time please advise me and support me because i believe you parents will understand me more than any one else in the world. Thanks for your time
bimran786@yahoo.ca
budget cut backs are part of a problem within the canadian Television
industry, that sadly effects many talented people, like Amber. We need
stronger goverment funding for canadian productions, in TV & feature
films. Why does our goverment continue to fund american programs while
canadian produced TV & Film is being cut back in greater numbers.
Its time that canadians get more involved and demand action from
our elected officials!
I'm a journalist who will be covering a feature on the changes at Citytv. I'd love to talk more about this with you, you can email me at l_aubin06@hotmail.com.
Best,
Lindsey A