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Baked Goods

For the Love of Cake

Rating: 1.9/5 (46 votes)

Posted by Daniel Kuseta / Reviewed on March 3, 2010

For the Love of CakeFor The Love Of Cake opened in January by Adam Finlay and Genevieve Griffin. This Liberty Village newbie is a veritable shrine to the cupcake. Baking up to a dozen varieties daily, there's everything from classic Red Velvet to the more unexpected Japanese Ginger and Salted Caramel, yet my eye is immediately drawn to the mancakes display. Large cupcakes with the bold mission statement "to make cupcakes less girly by using man-worthy ingredients like beer, whiskey and bacon", they come in such chest beating flavors as Stout Spice, Guinness Chocolate (above) and patriotic Maple Bacon (all cupcakes and mancakes $3.00).

For the Love of CakeOK, fine. But I've seen fancy cupcakery before. What makes these micro morsels any different? Griffin (who holds the wonderful title Master of Confectionery Arts) tries to assuage my fears. She explains most cupcakes are either a chocolate or vanilla base that's simply colored then topped with flavored frosting. What makes her cupcakes different is that each cake is individually made, so her lemon cupcake is actually a lemon cake topped with lemon frosting. Alright I admit, I'm intrigued.

For the Love of CakeBut Griffin's just warming up. In an effort to set her product apart from the gooey pack she's created, wait for it, the Four Dimensional Cupcake (!) No, cupcakes aren't expanding into alternate dimensions, they just now come with filling. Griffin stuffs her cupcakes with homemade custards, preserves, creams and ganaches. I'm now officially peckish - I want to believe.

It's an icy winter night and the Guinness Chocolate seems like a good place to renew my faith. The mancake is a chocolate base flavored with the famous stout, filled with an Irish whiskey ganache and topped with cream cheese frosting. Phew! As I take my first bite into the fourth dimension I know this is no ordinary cupcake.

For the Love of CakeThe base is moist and rich, almost like pudding. It's a mature, complex mouthful, more bitter than sweet. Then I hit the ganache. A rich goo with unmistakable whiskey tones that almost acts as a sauce, this mancake's getting better with each bite, and I haven't even reached the frosting.

When I do by the third happy mouthful I see the light. Like a triumphant third act tying everything together, the cream cheese is silky smooth with a subtle, refreshing tang that offsets the dense chocolate and rich ganache. For a brief moment all the elements waltz over my tingling taste buds, and I'm gob-smacked by how many flavors and textures have been worked into something so small.

Another moment and it's gone. I'm back from the fourth dimension, a little giddy and with a yearning for more.

For The Love of Cake has made a believer out of me, and with two dozen other flavors to try I've got a lot of time to make up for.

The cupcake is not dead, long live the cupcake.

Discussion

53 Comments

Mrc Ppr / March 3, 2010 at 12:11 pm
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The thought of the Guinness Chocolate and Maple Bacon "man" cakes made my stomach send out a warning that it is almost lunch time. I will definitely make a stop if not this week, next.
Ross / March 3, 2010 at 12:31 pm
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Long Live the cupcake and longlive Bacon!!!

PS: Did you know that 48% of Canadians would rather bacon than sex? Yeah...Its true.
MattyC / March 3, 2010 at 12:45 pm
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The mint/choco grasshopper is my favourite at the moment. Sooooooo goooooooood.
Caroline B / March 3, 2010 at 01:38 pm
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bacon on a cupcake? really?
langford / March 3, 2010 at 01:56 pm
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bacon and cupcakes. life is complete.
Lisa / March 3, 2010 at 02:12 pm
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Hmm, bacon on cupcakes is intriguing, we may have to find that recipe and try it ourselves.
Lisa / March 3, 2010 at 02:14 pm
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I've never tried bacon on cupcakes... may have to find that recipe and give it a try soon.
Lisa / March 3, 2010 at 02:15 pm
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These recipes sound amazing, may have to try and make something similar soon!
Mandyk / March 3, 2010 at 02:15 pm
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All I've tried so far have been fantastic but my favourite is the Black and White. It's a simple combo but oh-so-good!
Lauren / March 3, 2010 at 03:23 pm
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YAY!!! Filling in cupcakes. Thought I was going to have to haul ass out to More in Chicago for a fourth dimensional experience, glad it's in TO :) Om nom nom nom.
Morga / March 3, 2010 at 03:42 pm
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I could care less about the gimmicky cupcakes. If I get served one more bone dry farting dust cupcake, I may just throw it at them. Hopefully these people actually have a passion for sweets unlike other cupcake places in town.
Cliff / March 3, 2010 at 04:12 pm
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bacon on cupcakes has been around for a long long time.

i have to say though, is this a review of the cupcake store and their selection of cupcakes or just the one guinness cupcake? come on, blogTO.
Erica / March 3, 2010 at 04:24 pm
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Stopped in the other day and my friend and I both got Lemon Meringue. They were definitely tasty and I liked the filling/topping. We're curious to try more. Not sure who was serving us in the store that day though. She didn't seem too excited to be there and gave off an impatient air as we contemplated our choices.
Butch "The Metrosexual" McManpurse / March 3, 2010 at 05:40 pm
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Yet another pair of dumbasses who think that using the word 'man' as a prefix will add masculinity to something.
Mike / March 3, 2010 at 05:57 pm
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No link to their website?

www.fortheloveofcake.ca
Castor Reigns / March 3, 2010 at 07:01 pm
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I've gained 2 pounds after reading this post.
langford replying to a comment from Cliff / March 3, 2010 at 08:36 pm
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Keep in mind it is a blog. Not the Times.
Lauren / March 3, 2010 at 11:07 pm
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I heartily endorse the idea of bacon and maple cupcakes. BaMC for president!
Tomorrow's my day off - so I will be swinging by this place.
pk / March 4, 2010 at 12:54 am
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anyway of getting a vanilla guinness one for the man who hates chocolate?
pk / March 4, 2010 at 12:57 am
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and minus the whiskey but keeping the guinness :p
RBeezy replying to a comment from Butch "The Metrosexual" McManpurse / March 4, 2010 at 08:45 am
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My favourite fake man-name and man-reply to this post thus far.
RBeezy replying to a comment from Butch "The Metrosexual" McManpurse / March 4, 2010 at 08:47 am
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My favourite fake man-name and man-reply to this post thus far.
hans / March 4, 2010 at 09:02 am
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i went by there yesterday with about 5 co-workers and we were unimpressed. very little in terms of selection, and the cupcakes didn't live up to the hype of the article above. the Stout Spice tasted like a basic carrot cake cupcake. the PB&C lacked peanut flavour and was a little dry. overall, we thought the cupcakes lacked flavour -- great potential, poor execution.
Rachel / March 4, 2010 at 09:59 am
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I was sooo excited when I heard about this place! I love cupcakes and it's nice to have a place so close to work. I was very disappointed after going in yesterday. Just because you stuff liquid into the cake does mean it's moist, it's just wet and fell apart. Too messy to eat.
Does anyone know what kind of icing they use? It was a little thick and sugary.

Man-cake? 4th dimensional cupcake? You should master the basics then move onto the gimmicky stuff.
MattH / March 4, 2010 at 03:06 pm
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I am a regular there now. Not only are the cupcakes unearthly, the staff is amazing and friendly. I'm a fan for life.
Rachel / March 4, 2010 at 08:00 pm
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I wonder if they'd ever consider putting veggie bacon on a cupcake.
what? / March 5, 2010 at 08:50 am
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always someone with the 'veggie bacon'. The POINT of the cupcake is it has BACON on it. <br> Veggie bacon. Sheesh.
what? replying to a comment from Rachel / March 5, 2010 at 08:52 am
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always someone with the 'veggie bacon'. The POINT of it is that it's BACON. On a CUPCAKE. <br>

'Veggie bacon'. sheesh.
nina b / March 9, 2010 at 09:45 am
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Bone dry farting dust cupcake... funniest thing I have ever read on this site so far.. I agree its always best to master the basics before you go in the 4th dimension of anything especially cupcakes. Don't even get me started on the mancakes.. what an insult to you cupcake loving men out there. I tried the vanilla cupcake last week that was supposed to be topped with a berry but oddly enough was topped with pomegranate seeds..? weirdest thing to top a vanilla cupcake with. Cupcake was spongy.. filling was wet and icing was super sweet, crusty and made a weird aftertaste in my mouth. Too much gimmick not enough yummy.

Allison N replying to a comment from nina b / March 9, 2010 at 11:48 pm
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Their vanilla cupcake is "spongy" because it's angel food cake, duh! The filling is real strawberry puree so uh, yeah it's wet, the icing is icing, so it's sweet and the pomegranate seeds have a great burst of flavour in your mouth. Dry, I think not. Get a clue. Who doesn't love strawberries and whipped cream on angel food cake? Obviously just are a hater because their stuff rocks. Never had anything from there I didn't love.
yentroc / March 13, 2010 at 05:37 pm
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I especially like the Japanese Ginger! All the cupcakes are great though...
David / March 17, 2010 at 09:17 pm
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FOUR DIMENSIONAL CUPCAKE????

Are there not enough silly cupcake gimmicks around.

Also, there are at least a dozen cupcake makers in the city, at least, making a cupcake with a filling and a "garnish", why does this lady think she's doing something new?

This city has enough places that put style over substance, now we have another. I give it around a year, if it lasts two I'll be incredibly surprised.
me / May 17, 2010 at 02:00 pm
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oh relax, its just cake. mancakes, 4D, all gimmicks aside, this place is really really good. i prefer the ones without buttercream icing myself though. The red velvet and lemon meringue are amazing!
Alex / July 20, 2010 at 10:43 pm
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The cupcakes are disgusting. I went today (a Tuesday) and sampled 4 different flavours and they were all just as bad as the last.

The only thing I'll give them is that they are GREAT at presentation; obviously for the sole reason of actually enticing people into wasting money on their crapcakes.

This company shouldn't still be open if their product is this terrible. I NEVER hate food and I have NEVER met a dessert I didn't like. I couldn't even get through the maple bacon. That bacon was most definitely the microwavable kind.

The ganache in the cookies and cream was very bitter and non-complimentary to the cake. The "buttercream" reminded me of edible oil product with NO flavour.

Caramel apple was despicable. No flavour, no sweetness to the "buttercream". Where were the apples exactly?

Banana chocolate. *barf* Who taught you guys how to make custard? An aluminum can? Again, lacking flavour in a bad way and far too heavy a cake.

My friend got the gluten-free chocolate for her BF. I hope it was good, but I doubt it. My friend ended up giving her cupcake to her son; she didn't find them all that fantastic either.

Other than obviously trying too hard and not being able to keep it simple ( a few PERFECTED recipes with flavour, texture etc...), this place is out of the way, even for people that live in the area. It's hiding in the Liberty Village Plaza. I find it strange that the store isn't on the plaza map, even though they've been there a few months.

I guess they don't want people to find them? I sure don't plan on going again.

I've never written a negative review of anything before. I've tried a lot of cupcakes. This was such a disappointment.
Shelley / August 15, 2010 at 02:52 pm
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Looks great, not what I ordered! I ordered a cake for my boyfriend's birthday to look like him skiing behind his boat. Genevieve made a beautiful looking cake, but it was inedible!!
I asked her for a vanilla cake with a vanilla or buttercream filling. She insisted this could not be done and after giving me a few choices (raspberry, lemon and chocolate) I chose chocolate.
To our surprise, with 100 friends and family looking on and $500 invested in a cake, she had made it with a MOCHA filling. Neither myself or my boyfriend even like coffee or anything with coffee flavor. Our guests didn't like her filling choice either and over 3/4 of the cake wasn't even touched.
When I emailed Genvieve to tell her of the mistake, she insisted we had ordered mocha. Why would we??? We don't LIKE coffee flavour! To make matters worse, she told me that as she was making the cake she thought vanilla or chocolate filling would have been better! She called me 3 days before the party to ask for payment in advance, but didn't confirm or suggest the flavours that I orginally had wanted!!
After exchanging a few emails, she refused to give a partial refund, refused to even admit her mistake and has lost not only myself as a repeat customer but every one of the 100 people at our party.
This baker needs to learn some business ethics.
Liz Donaldson / October 31, 2010 at 10:12 am
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The WORST cupcakes ever! A dozen were bought for a special birthday as a treat and they were stale; tasted like they had been made from a no-name mix and even though they looked different they still tasted the samy. YUCK. Never again.
Just sayin' / January 9, 2011 at 11:16 am
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Just looked up "Master of Confectionary arts" and I don't think it's a real title. I looked up both 'Confectionary' and 'Confectionery' too.
haters gonna hate / January 12, 2011 at 11:32 am
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you guys are all crazy - these cupcakes are great! i admit i am not a huge fan of the ones with the crazy piled up icing (caramel apple i am looking in your direction) but the chocolate guiness stout cupcake is what dreams are made of. At halloween they had a spicy chocolate one with a cherry filling that was to die for as well.
I have never had a stale or "bone dry" cupcake from this place.
I will say though that their customer service could stand some improvement. I always go in there in a good mood (because hello, cupcakes are awesome) but the staff is always non-smiling and uncommunicative. WHY SO SERIOUS?
Brittany / January 14, 2011 at 11:27 pm
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I agree with many people here, their cupcakes are awful! They use way too much icing, the cake is dry and doesn't have flavour and their icing is far too sweet. I would not go back.
Brittany / January 14, 2011 at 11:28 pm
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I agree with many people here, their cupcakes are awful! They use way too much icing, the cake is dry and doesn't have flavour and their icing is far too sweet. I would not go back.
irina / January 15, 2011 at 02:35 am
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LOL @ mancakes. boys are allowed to like cupcakes without having their peepees shrink. i've had the maple bacon combination in ice cream before at Toronto Taste and it was delicious (but odd). this place intrigues me. sad to hear the bad reviews. i find many cupcakes in toronto to be pretty bad. it's hard to find the ones made of pure butter that are moist and delicious. those would be expensive. most places probably cut on costs and don't use as much butter, hence dry and flavourless batter that people are reporting. presentation looks great though.
JK / February 6, 2011 at 12:56 pm
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I am going to say that it is definately not worth the trip to this cupcake shop. With cupcake shops around he corner, customer service is important, in this hard to find location the snooty girl behind the counter might as well shove the cupcake in my face for 15.00 for six small cupcakes. My advice, go elsewhere!

P.S the bacon is not that good
Laura / February 22, 2011 at 10:52 pm
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I must say I have to agree with the bad reviews. I was really hoping they weren't true so I went and tried a cupcake for myself. Red velvet is my absolute favourite type of cake/cupcake and this damn place almost ruined it for me. Their cake was dry and almost bitter, the icing was runny and not tart enough, and the ganache was horrific. That thing they are trying to sell as red velvet is the farthest thing from it!
BEWARE
Anne / April 16, 2011 at 08:04 pm
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I picked up a few cupcakes and I must say I'm disappointed with the quality. The icing on the red velvet cupcake was tasteless, cream cheese icing...I think not. The chocolate hazelnut cupcakes tasted of burnt hazelnuts, which lingered for an hour on my taste buds and the ganche was disappointing too. There is a really weird after taste when I tried the icing, really terrible. And don't get me started on the service, it's as if you should be grateful for stopping by their shop!
I've had better cupcakes from a supermarket and for less than $15 for 6 cupcakes...so not worth it. Never going there again.
Jaysgrrl / April 21, 2011 at 11:47 am
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I have been going to For The Love of Cake since we discovered it through an article in the Toronto Star last year. I agree with the comments about the red velvet. Red velvet is my favourite cake, and this cupcake is enough to put you off if you don't know what it tastes like. I find the cupcakes to be very inconsistent as well - some are brown, some are not, some have more filling than others (one had no filling at all), and more icing than others. My mom had one that must have been from the day before, she said it tasted stale. However, having said that, we do like the chocolate raspberry and the lemon meringue ones. The bakery does a really good job on those 2 in particular.

We also had issues with staff being snobby and unenthusiastic. If you are paying money for a product, at least make us feel like a valued customer, instead of an inconvenience.
Sandy / May 17, 2011 at 08:16 pm
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Ick. Bad, terrible even. Avoid at all costs!
RG / May 26, 2011 at 08:26 pm
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the red velvet is awful!!!!!!!! icing is salty and cake i dry a tasteless. yuck!
zainab / June 25, 2011 at 06:15 pm
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we wanted to like these very much. they looked so pretty and enticing - but alas v. bland and mediocre.

i've been on a cupcake hunt these days. my favorite so far is prarie girl cupcake or something... they are in the financial district... simple execution but somehow there flavours are impeccable...
Jaime - The Tomato Snob / August 29, 2011 at 11:13 am
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For the Love of Cake might have some of the worst cupcakes i've ever had! I can't believe Bobette and Belle is not on the list, their cuppys are the most amazing delicate moist and delicious with bang on butter cream. This article is a disgrace!
Dave / September 27, 2011 at 04:53 pm
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I ordered a cake for my wifes baby shower only to get a call cancelling my cake 5 days before i was supposed to pick it up because they took on a big order from a big company. That pretty much leaves me with no cake now...DO NOT ORDER FROM THEM.

Thats just bad business to cancel like that...sorry my order wasn't big enough I guess!!!
cupcakeaholic / October 15, 2011 at 08:11 am
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I thought Prairie Girls had the best cupcakes in the city. After trying For the Love of Cake, I'd have to put them side by side. Terrific!! Forget about the negative reviews, these cup cakes are the real deal.
lee / October 18, 2011 at 06:21 pm
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I guess this place has good marketing/location. The cupcakes I have bought here were just ok. Some were dry. Some were oily and somehow crusty at the same time. presentation sloppy. Girlfriend ordered a cake last week. So sloppy and extremly rushed looking. I don't think I want to buy the cupcakes again nevermind ordering a cake.
Jessi replying to a comment from cupcakeaholic / December 9, 2011 at 06:19 pm
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You thought Praire Girl had the best cupcakes in the city? LOL! You obviously know nothing about cupcakes. I suggest you try The Wedding cake Shop and Dlish.

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