google store

Google just opened a retail store in Mississauga

Move over Apple Store, it's all about the Google Store now (don't tell Siri I said that). Four new Google Stores opened in Canada today, including one at Mississauga's Heartland Town Centre.

Before you get too excited, they're all stores-within-a-store located inside Best Buy. Along with featuring Google, these Best Buy locations got an extreme makeover. These ouposts are now considered Experience Stores, Best Buy's new, more experiential format.

"We're proud of the collaboration with Best Buy and their new Experience Stores, particularly as the concept aims to enhance the traditional way of shopping and aligns with Google's immersive approach," said Google's director of retail marketing Janell Fischer in a news release.

"Google shops bring a whole new way for shoppers to experience and interact with our products, complete with trained Google guides who will be onsite to offer one-on-one tech help."

Along with featuring Google's full product line and Google guides to help you shop, these stores will also let shoppers try Portal. It's an immersive device that uses Google Earth to let people fly all over the world.


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